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Dog Christmas Outfit

Fail

The top 5 products take 100% of clicks, so Dog Christmas Outfit is a Fail.

Flapen Score
19
19 / 100
Ranks 874 of 875 Pet Supplies niches · −31 vs the category median of 50
Market size
£11K/yr121K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Dog Christmas Outfit against its category

The dotted line is the Pet Supplies average. Past it, Dog Christmas Outfit is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Christmas Outfit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Christmas Outfit 121K times last year and spent an estimated £11K. All 4 brands take every click. Flapen scores it 19 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
1.0%
Market size, estimated
£11Ka year
Top search term
christmas dog outfit34K searches a year

02 · Price

A sale here is worth £8.95.

Listings sell for £8.95 on average, from £6.38 to £12.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.95 that is £0 to £895 a year per listing.

Average price
£8.95under the $15 to $100 sweet spot
Price range
£6.38–£12.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£895
Returns
10.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 37.6% of listings are out of stock. The average listing ranks #792 within Clothing & Accessories. It carries 158 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
37.6%
Average rank
#792in Clothing & Accessories
Average rating
3.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
158per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dog Christmas Outfit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Lifreer33%
  • DELIFUR25%
  • JK25%
  • Smart Choice18%
  • Open — no brand owns it (0%)

Demand

Dog Christmas Outfit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25AugSepOctNovDecJanFebMarJunJulAugSepOctNovDecFebJul

Peak months: Nov, Dec · busiest ÷ quietest = 558.7× · 11 of 12 months tracked

Search terms

Top Dog Christmas Outfit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas dog outfit34K/yr
  • dog elf costume7K/yr
  • dog christmas costume12K/yr
  • christmas dog costume5K/yr
  • small dog christmas outfit5K/yr
  • dog santa outfit3K/yr
  • christmas outfit for dogs6K/yr
  • dog christmas outfits6K/yr
  • dog reindeer costume6K/yr
  • santa dog costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Christmas Outfit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%

Extremely poor quality

Size-Overall25%

Tiny more like fit chiawawa than a terrier

but was too tight

Love

Quality-Overall50%

Quality and size

Return

10.8% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁▁█

Tiny more like fit chiawawa than a terrier

but was too tight

FAQ

Common Dog Christmas Outfit questions

Answered from the same tracked data.