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Dog Christmas Jumper

Fail

Shoppers spend an estimated $0 a year here, so Dog Christmas Jumper is a Fail.

Flapen Score
27
27 / 100
Ranks 864 of 875 Pet Supplies niches · −23 vs the category median of 50
Market size
£0/yr519K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
76%top-5 click share · 9 brands · 12 sellers

Flapen Score

Dog Christmas Jumper against its category

The dotted line is the Pet Supplies average. Past it, Dog Christmas Jumper is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Christmas Jumper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Christmas Jumper 519K times last year and spent an estimated £0. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
519K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December1086.1× the quietest month
Top search term
dog christmas jumper190K searches a year

02 · Price

A sale here is worth £7.70.

Listings sell for £7.70 on average, from £3.46 to £14.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £7.70 that is £0 to £770 a year per listing.

Average price
£7.70under the $15 to $100 sweet spot
Price range
£3.46–£14.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£770
Returns
8.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.1% of listings are out of stock. The average listing ranks #313 within Clothing & Accessories. It carries 137 reviews at 3.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
35.1%
Average rank
#313in Clothing & Accessories
Average rating
3.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
137per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dog Christmas Jumper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

12

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

24%

  • HarmonyCrafts18%
  • Lifreer18%
  • CHEERYMAGIC13%
  • JK9%
  • QhgPnt9%
  • FWLWTWSS9%

Demand

Dog Christmas Jumper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepOctNovDecJanFebMarJunJulAugSepOctNovDecJanFebMarJun

Peak months: Nov, Dec · busiest ÷ quietest = 1086.1×

Search terms

Top Dog Christmas Jumper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog christmas jumper190K/yr
  • dog christmas outfit116K/yr
  • dog christmas clothes12K/yr
  • christmas dog outfit34K/yr
  • christmas outfits for dogs8K/yr
  • christmas dog jumper26K/yr
  • christmas jumpers for dogs9K/yr
  • christmas outfit for dogs6K/yr
  • dog xmas jumper28K/yr
  • dog xmas outfit14K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Christmas Jumper

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “Size-Overall”
8.1%of orders come back
“Size comes up small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Dog Christmas Jumper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data