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Dog Christmas Dinner

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 98% of clicks, so Dog Christmas Dinner is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£197K/yr231K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
51%top-5 click share · 7 brands · 142 sellers

Flapen Score

Dog Christmas Dinner against its category

The dotted line is the Pet Supplies average. Past it, Dog Christmas Dinner is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Christmas Dinner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Christmas Dinner 231K times last year and spent an estimated £197K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
5.9%
Market size, estimated
£197Ka year
Peak month
December2.4× the quietest month
Top search term
naturo dog food109K searches a year

02 · Price

A sale here is worth £14.36.

Listings sell for £14.36 on average, from £1.46 to £45.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £14.36 that is £7K to £11K a year per listing.

Average price
£14.36under the $15 to $100 sweet spot
Price range
£1.46–£45.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #692 within Food. It carries 604 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
48%
Out of stock, average day
0.0%
Average rank
#692in Food
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
604per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Dog Christmas Dinner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

142

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

1%

  • Naturo68%
  • Pearls Trading22%
  • HARRINGTONS5%
  • JAN & JUL2%
  • DigiMart2%
  • Naturediet1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Dog Christmas Dinner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Dog Christmas Dinner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • naturo dog food109K/yr
  • naturo wet dog food47K/yr
  • naturo27K/yr
  • naturo dog food trays14K/yr
  • naturo dog food tins9K/yr
  • nutro dog food9K/yr
  • naturo dog food pouches5K/yr
  • dog food naturo4K/yr
  • naturo senior dog food trays 400g3K/yr
  • naturo senior dog food4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Christmas Dinner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%−0.15

The smell was disgusting

Foul smell

it stinks the kitchen out

Value For Money10%+0.05

cheaper price without Prime

Expensive

The thing I'm not so keen on is it goes up in price everytime I buyit

Flavor9%−0.02

the duck flavour

she didnt like all the flavours

turned her nose up at each flavour

Indigestion8%−0.05

has had terrible diarrhea ever since

Upset stomach

This has made my vomit

Allergies7%−0.03

As she suffers from asthma

He has lots of allergies

she was sick

Love

Pet Friendly42%

Dogs enjoy it

Dog loves it

Great for my dog

Quality-Overall17%+0.20

Excellent product

Excellent seller Excellent product would recommend

Good quality dog food

Value For Money11%+0.05

Excellent price

Great value

Value for money

Taste-Overall9%+0.39

Great food

Dog loves this food

loves this food

Smell3%−0.15

it smells fresh and delicious

It smells pleasant for dog food

smells good too

Return

0.1% Return rate 0% Fixable by listing

Comfort-Overall100%▁▁▁█▁▁

FAQ

Common Dog Christmas Dinner questions

Answered from the same tracked data.