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Dog Christmas Dinner

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 98% of clicks, so Dog Christmas Dinner is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£197K/yr231K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
51%top-5 click share · 7 brands · 142 sellers

Flapen Score

Dog Christmas Dinner against its category

The dotted line is the Pet Supplies average. Past it, Dog Christmas Dinner is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Christmas Dinner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Christmas Dinner 231K times last year and spent an estimated £197K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
5.9%
Market size, estimated
£197Ka year
Peak month
December2.4× the quietest month
Top search term
naturo dog food109K searches a year

02 · Price

A sale here is worth £14.36.

Listings sell for £14.36 on average, from £1.46 to £45.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £14.36 that is £7K to £11K a year per listing.

Average price
£14.36under the $15 to $100 sweet spot
Price range
£1.46–£45.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #692 within Food. It carries 604 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
48%
Out of stock, average day
0.0%
Average rank
#692in Food
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
604per listing
Listings tracked
31

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Dog Christmas Dinner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

142

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 92%

Open market

1%

  • Naturo68%
  • Pearls Trading22%
  • HARRINGTONS5%
  • JAN & JUL2%
  • DigiMart2%
  • Naturediet1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Dog Christmas Dinner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Dog Christmas Dinner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • naturo dog food109K/yr
  • naturo wet dog food47K/yr
  • naturo27K/yr
  • naturo dog food trays14K/yr
  • naturo dog food tins9K/yr
  • nutro dog food9K/yr
  • naturo dog food pouches5K/yr
  • dog food naturo4K/yr
  • naturo senior dog food trays 400g3K/yr
  • naturo senior dog food4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Christmas Dinner

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Pet Friendly”
23%of negative reviews mention “Smell”
0.1%of orders come back
“The smell was disgusting”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Christmas Dinner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data