Dog Christmas Dinner
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 98% of clicks, so Dog Christmas Dinner is a Maybe.
- Flapen Score
- 50 / 100Ranks 423 of 875 Pet Supplies niches · on the category median50
- Market size
- £197K/yr231K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 51%top-5 click share · 7 brands · 142 sellers
Flapen Score
Dog Christmas Dinner against its category
The dotted line is the Pet Supplies average. Past it, Dog Christmas Dinner is stronger. Inside it, weaker.
Market
The Dog Christmas Dinner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Christmas Dinner 231K times last year and spent an estimated £197K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £197Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- naturo dog food109K searches a year
02 · Price
A sale here is worth £14.36.
Listings sell for £14.36 on average, from £1.46 to £45.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £14.36 that is £7K to £11K a year per listing.
- Average price
- £14.36under the $15 to $100 sweet spot
- Price range
- £1.46–£45.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #692 within Food. It carries 604 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 48%
- Out of stock, average day
- 0.0%
- Average rank
- #692in Food
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 604per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Dog Christmas Dinner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Adult Dog Poultry Selection Variety Pack - Grain Free Dog Food | 400g Trays x 12
- Price
- £16.84
- Rating
- 4.6/5
- Reviews
- 489
- Age
- 5y ago

Adult Dog Mixed Selection with Rice Variety Pack - Wet Dog Food | 400g Trays x 6
- Price
- £8.39
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 7y ago

Naturo Dog Grain Free Poultry Variety Trays 12 pack
- Price
- £19.06
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 3y ago

Naturo Adult Grain & Gluten Free Meat Chunks Variety Wet Dog Food Cans(6x Beef 3xPork 3XTurky) - 12 x 390g
- Price
- £20.63
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 1y ago

Naturo Adult Grain & Gluten Free Poultry Variety Wet Dog Food Cans(6x Chicken 3xDuck 3XTurky) - 12 x 390g
- Price
- £16.83
- Rating
- 4.5/5
- Reviews
- 121
- Age
- 2y ago
Trending
90-day click momentum
JAN & JUL Boys and Girls Cotton Bucket Hat Adjustable Sun-Hat with Chin Strap for Toddlers (L: 2-5 Years Dachshund)
- Price
- £16.40
- Rating
- 4.6/5
- Reviews
- 4,936
- Age
- 8mo ago

Naturo Adult Dog Duck in Herb Gravy - Grain & Gluten Free Dog Food | 390g Cans x 12
- Price
- £20.52
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Grain Free Variety Pack Wet Food for Adult Dog Trays 400g x 18
- Price
- £33.97
- Rating
- 4.5/5
- Reviews
- 244
- Age
- 5y ago

NATUREDIET Feel Good Selection Pack Complete Wet Food 390g (Pack of 16) Packaging may vary
- Price
- £16.22
- Rating
- 4.4/5
- Reviews
- 1,871
- Age
- 6y ago

Adult Dog Salmon with Potato and Vegetables Grain Free Dog Food
- Price
- £12.18
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 7y ago
Newest
by launch date
JAN & JUL Boys and Girls Cotton Bucket Hat Adjustable Sun-Hat with Chin Strap for Toddlers (L: 2-5 Years Dachshund)
- Price
- £16.40
- Rating
- 4.6/5
- Reviews
- 4,936
- Age
- 8mo ago

Naturo Adult Dog Grain And Gluten Free Poultry Selection In Herb Gravy 12x100g 1200g
- Price
- £5.19
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago

NATURO SENIOR DOG WITH RICE
- Price
- £8.01
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

DIGIMART Natural Dog Food Naturo Poultry Selection Grain Free Adult 1-7 Years 12 x 400g Trays Chicken Duck Turkey Wet Dog Food
- Price
- £22.08
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago

Naturo Adult Grain & Gluten Free Meat Chunks Variety Wet Dog Food Cans(6x Beef 3xPork 3XTurky) - 12 x 390g
- Price
- £20.63
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
142
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
1%
- Naturo68%
- Pearls Trading22%
- HARRINGTONS5%
- JAN & JUL2%
- DigiMart2%
- Naturediet1%
- Open — no brand owns it (1 brand, 1%)
Demand
Dog Christmas Dinner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Dog Christmas Dinner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- naturo dog food109K/yr
- naturo wet dog food47K/yr
- naturo27K/yr
- naturo dog food trays14K/yr
- naturo dog food tins9K/yr
- nutro dog food9K/yr
- naturo dog food pouches5K/yr
- dog food naturo4K/yr
- naturo senior dog food trays 400g3K/yr
- naturo senior dog food4K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Christmas Dinner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The smell was disgusting
Foul smell
it stinks the kitchen out
cheaper price without Prime
Expensive
The thing I'm not so keen on is it goes up in price everytime I buyit
the duck flavour
she didnt like all the flavours
turned her nose up at each flavour
has had terrible diarrhea ever since
Upset stomach
This has made my vomit
As she suffers from asthma
He has lots of allergies
she was sick
Love
Dogs enjoy it
Dog loves it
Great for my dog
Excellent product
Excellent seller Excellent product would recommend
Good quality dog food
Excellent price
Great value
Value for money
Great food
Dog loves this food
loves this food
it smells fresh and delicious
It smells pleasant for dog food
smells good too
Return
0.1% Return rate 0% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Christmas Dinner questions
Answered from the same tracked data.









