Dog Christmas Dinner
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 98% of clicks, so Dog Christmas Dinner is a Maybe.
- Flapen Score
- 50 / 100Ranks 423 of 875 Pet Supplies niches · on the category median50
- Market size
- £197K/yr231K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 51%top-5 click share · 7 brands · 142 sellers
Flapen Score
Dog Christmas Dinner against its category
The dotted line is the Pet Supplies average. Past it, Dog Christmas Dinner is stronger. Inside it, weaker.
Market
The Dog Christmas Dinner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Christmas Dinner 231K times last year and spent an estimated £197K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £197Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- naturo dog food109K searches a year
02 · Price
A sale here is worth £14.36.
Listings sell for £14.36 on average, from £1.46 to £45.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £14.36 that is £7K to £11K a year per listing.
- Average price
- £14.36under the $15 to $100 sweet spot
- Price range
- £1.46–£45.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #692 within Food. It carries 604 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 48%
- Out of stock, average day
- 0.0%
- Average rank
- #692in Food
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 604per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Dog Christmas Dinner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Adult Dog Poultry Selection Variety Pack - Grain Free Dog Food | 400g Trays x 12
- Price
- £16.84
- Rating
- 4.6/5
- Reviews
- 489
- Age
- 5y ago

Adult Dog Mixed Selection with Rice Variety Pack - Wet Dog Food | 400g Trays x 6
- Price
- £8.39
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 7y ago

Naturo Dog Grain Free Poultry Variety Trays 12 pack
- Price
- £19.06
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 3y ago

Naturo Adult Grain & Gluten Free Meat Chunks Variety Wet Dog Food Cans(6x Beef 3xPork 3XTurky) - 12 x 390g
- Price
- £20.63
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 1y ago

Naturo Adult Grain & Gluten Free Poultry Variety Wet Dog Food Cans(6x Chicken 3xDuck 3XTurky) - 12 x 390g
- Price
- £16.83
- Rating
- 4.5/5
- Reviews
- 121
- Age
- 2y ago
Trending
estimated 90-day click momentum
JAN & JUL Boys and Girls Cotton Bucket Hat Adjustable Sun-Hat with Chin Strap for Toddlers (L: 2-5 Years Dachshund)
- Price
- £16.40
- Rating
- 4.6/5
- Reviews
- 4,936
- Age
- 8mo ago

Naturo Adult Dog Duck in Herb Gravy - Grain & Gluten Free Dog Food | 390g Cans x 12
- Price
- £20.52
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Grain Free Variety Pack Wet Food for Adult Dog Trays 400g x 18
- Price
- £33.97
- Rating
- 4.5/5
- Reviews
- 244
- Age
- 5y ago

NATUREDIET Feel Good Selection Pack Complete Wet Food 390g (Pack of 16) Packaging may vary
- Price
- £16.22
- Rating
- 4.4/5
- Reviews
- 1,871
- Age
- 6y ago

Adult Dog Salmon with Potato and Vegetables Grain Free Dog Food
- Price
- £12.18
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 7y ago
Newest
by launch date
JAN & JUL Boys and Girls Cotton Bucket Hat Adjustable Sun-Hat with Chin Strap for Toddlers (L: 2-5 Years Dachshund)
- Price
- £16.40
- Rating
- 4.6/5
- Reviews
- 4,936
- Age
- 8mo ago

Naturo Adult Dog Grain And Gluten Free Poultry Selection In Herb Gravy 12x100g 1200g
- Price
- £5.19
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago

NATURO SENIOR DOG WITH RICE
- Price
- £8.01
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

DIGIMART Natural Dog Food Naturo Poultry Selection Grain Free Adult 1-7 Years 12 x 400g Trays Chicken Duck Turkey Wet Dog Food
- Price
- £22.08
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago

Naturo Adult Grain & Gluten Free Meat Chunks Variety Wet Dog Food Cans(6x Beef 3xPork 3XTurky) - 12 x 390g
- Price
- £20.63
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
142
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 92%
Open market
1%
- Naturo68%
- Pearls Trading22%
- HARRINGTONS5%
- JAN & JUL2%
- DigiMart2%
- Naturediet1%
- Open — no brand owns it (1 brand, 1%)
Demand
Dog Christmas Dinner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Dog Christmas Dinner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- naturo dog food109K/yr
- naturo wet dog food47K/yr
- naturo27K/yr
- naturo dog food trays14K/yr
- naturo dog food tins9K/yr
- nutro dog food9K/yr
- naturo dog food pouches5K/yr
- dog food naturo4K/yr
- naturo senior dog food trays 400g3K/yr
- naturo senior dog food4K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Christmas Dinner
We read the reviews and the return reasons for every product selling here.
“The smell was disgusting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Christmas Dinner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









