Skip to content

Dog Car Harness

Fail

Shoppers spend only $122K a year here, so Dog Car Harness is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£122K/yr189K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
56%top-5 click share · 16 brands · 48 sellers

Flapen Score

Dog Car Harness against its category

The dotted line is the Pet Supplies average. Past it, Dog Car Harness is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Car Harness market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Car Harness 189K times last year and spent an estimated £122K. The top 5 brands take 66% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
6.3%
Market size, estimated
£122Ka year
Peak month
August1.7× the quietest month
Top search term
dog car harness82K searches a year

02 · Price

A sale here is worth £10.21.

Listings sell for £10.21 on average, from £4.00 to £22.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.21 that is £3K to £5K a year per listing.

Average price
£10.21under the $15 to $100 sweet spot
Price range
£4.00–£22.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #20 within Carriers & Travel Products. It carries 2,839 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
11.7%
Average rank
#20in Carriers & Travel Products
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,839per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dog Car Harness products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

48

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

28%

  • ZUBALITY20%
  • PIYAREY18%
  • VavoPaw12%
  • Carsafe8%
  • SlowTon7%
  • GoBuyer6%

Demand

Dog Car Harness search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Dog Car Harness search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog car harness82K/yr
  • dog harness for car26K/yr
  • car harness for dogs uk16K/yr
  • dog car harness seat belt uk16K/yr
  • car dog harness13K/yr
  • car harness for dogs7K/yr
  • puppy car harness5K/yr
  • dog seat belt harness5K/yr
  • dog harness car3K/yr
  • dog seatbelt harness for cars uk2K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Car Harness

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.12

Far too small

Did not fit

This is was too long

Durability16%−0.10

Not very durable

However, after some usage, they fell apart

Failed on v first use

Quality-Overall9%+0.53

Poor quality clip

All seems cheaply made

Poor quality

Strength6%−0.01

Also doesn't feel very strong

Very flimsy

Flimsy

Advertised Vs Actual Product6%+0.54

You only get one - pictures are misleading

Measurements are not true

DESCRIPTION NOT CLEAR ENOUGH

Love

Quality-Overall20%+0.53

Looks well made

Excellent product

These are just the right blend of quality vs value for money

Advertised Vs Actual Product14%+0.54

Better than expected

Does what it says

Exactly as described

Value For Money12%+0.69

Amazing value

Good price

value for money

Size-Overall10%−0.12

Fits our puppy nicely

Beautiful fit

Easy to fit

Ease Of Use9%+0.90

Easy to use

Easy to remove

Really easy to put on

Return

0.6% Return rate 71% Fixable by listing

Size-Overall62%▇█▇█▇█

Far too small

Did not fit

This is was too long

Escape Proof8%▂▆▅▃█▄
Strength4%▁▃▃▄▂█

Also doesn't feel very strong

Very flimsy

Flimsy

Functionality-Overall4%▇▄█▇▃▁
Quality-Overall3%█▄▇▁▃▄

Poor quality clip

All seems cheaply made

Poor quality

FAQ

Common Dog Car Harness questions

Answered from the same tracked data.