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Dog Calming Spray

Fail

The top 5 brands take 100% of clicks, so Dog Calming Spray is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£291K/yr149K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
72%top-5 click share · 5 brands · 17 sellers

Flapen Score

Dog Calming Spray against its category

The dotted line is the Pet Supplies average. Past it, Dog Calming Spray is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Calming Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Calming Spray 149K times last year and spent an estimated £291K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £291K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
15.7%
Market size, estimated
£291Ka year
Peak month
November2.3× the quietest month
Top search term
pet remedy47K searches a year

02 · Price

A sale here is worth £12.44.

Listings sell for £12.44 on average, from £3.59 to £21.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £12.44 that is £16K to £19K a year per listing.

Average price
£12.44under the $15 to $100 sweet spot
Price range
£3.59–£21.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£16K–£19K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Health Supplies. It carries 3,046 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Health Supplies
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,046per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Dog Calming Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£87K£117K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Pet Remedy81%
  • ADAPTIL10%
  • Animology4%
  • Pernimon3%
  • C&G Pets2%

Demand

Dog Calming Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Dog Calming Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pet remedy47K/yr
  • pet remedy calming spray29K/yr
  • pet remedy plug in24K/yr
  • dog calming spray16K/yr
  • calming spray for dogs14K/yr
  • adaptil spray for dogs9K/yr
  • pet calming spray5K/yr
  • pet remedy spray4K/yr
  • adaptil spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Calming Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell26%−0.06

Smells a bit funky

Overpowering smell

Smells really bad

Functionality-Overall24%−0.31

Unfortunately did not work for my dog for car trips

Didnt help

Doesn't work

Value For Money14%−0.10

expensive

overpriced

Very disappointed and the price is too high

Spray/Flow9%−0.14

the spray soon runs out

Bottle didn't spray properly after using it a few times

impossible to actually get spray out

Durability8%−0.10

burns out in less than a month

Doesnt last as long as it says

it only lasts a couple of minutes then its gone

Love

Soothing/Teething35%+3.73

Good calmer

It calms down even mature dogs

Good calming

Smell24%−0.06

Many compliments on natural scent

Lavender dog scent

Smells great

Value For Money8%−0.10

Great value

Good value

worth it

Quality-Overall5%+0.42

Great product

Very good product

Really good product

Pet Friendly5%

My dog is a happy day now

Very good, does what it should and kept my dog calm whilst moving home on a 3hr journey, would recommend

Cats love it

Return

0.3% Return rate 2% Fixable by listing

Smell45%█▅▆██▃

Smells a bit funky

Overpowering smell

Smells really bad

Functionality-Overall21%▁▆█▂▆▁

Unfortunately did not work for my dog for car trips

Didnt help

Doesn't work

Leak-Proof14%▃▂▁▁▁█

Leak risk

Poor product, leaked everywhere, pump didnt work

Spray/Flow6%▁█▁▁▁▅

the spray soon runs out

Bottle didn't spray properly after using it a few times

impossible to actually get spray out

Quality-Overall3%▁▁▁█▁▁

FAQ

Common Dog Calming Spray questions

Answered from the same tracked data.