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Dog Calming Spray

Fail

The top 5 brands take 100% of clicks, so Dog Calming Spray is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£291K/yr149K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
72%top-5 click share · 5 brands · 17 sellers

Flapen Score

Dog Calming Spray against its category

The dotted line is the Pet Supplies average. Past it, Dog Calming Spray is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Calming Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Calming Spray 149K times last year and spent an estimated £291K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £291K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
15.7%
Market size, estimated
£291Ka year
Peak month
November2.3× the quietest month
Top search term
pet remedy47K searches a year

02 · Price

A sale here is worth £12.44.

Listings sell for £12.44 on average, from £3.59 to £21.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £12.44 that is £16K to £19K a year per listing.

Average price
£12.44under the $15 to $100 sweet spot
Price range
£3.59–£21.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£16K–£19K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Health Supplies. It carries 3,046 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Health Supplies
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,046per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Dog Calming Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£87K£117K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

17

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • Pet Remedy81%
  • ADAPTIL10%
  • Animology4%
  • Pernimon3%
  • C&G Pets2%

Demand

Dog Calming Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Dog Calming Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pet remedy47K/yr
  • pet remedy calming spray29K/yr
  • pet remedy plug in24K/yr
  • dog calming spray16K/yr
  • calming spray for dogs14K/yr
  • adaptil spray for dogs9K/yr
  • pet calming spray5K/yr
  • pet remedy spray4K/yr
  • adaptil spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Calming Spray

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Soothing/Teething”
26%of negative reviews mention “Smell”
0.3%of orders come back
“Smells a bit funky”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Calming Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data