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Dog Buttons Talk Training

Maybe

Returns run at only 1.2% of orders. But demand is soft, at -17.3% this quarter, so Dog Buttons Talk Training is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£102K/yr124K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
51%top-5 click share · 12 brands · 21 sellers

Flapen Score

Dog Buttons Talk Training against its category

The dotted line is the Pet Supplies average. Past it, Dog Buttons Talk Training is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Buttons Talk Training market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Buttons Talk Training 124K times last year and spent an estimated £102K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
5.7%
Market size, estimated
£102Ka year
Peak month
December3.0× the quietest month
Top search term
dog buttons talk training24K searches a year

02 · Price

A sale here is worth £14.58.

Listings sell for £14.58 on average, from £7.40 to £27.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.58 that is £1K to £4K a year per listing.

Average price
£14.58under the $15 to $100 sweet spot
Price range
£7.40–£27.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #106 within Toys. It carries 818 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#106in Toys
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
818per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Dog Buttons Talk Training products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

21

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

11%

  • Gelabur26%
  • vsshe25%
  • MEMOEVER13%
  • Hunger for Words12%
  • OFVENS10%
  • FRQNTKPA3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Dog Buttons Talk Training search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Dog Buttons Talk Training search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog buttons talk training24K/yr
  • dog buttons17K/yr
  • recordable button10K/yr
  • sound buttons9K/yr
  • talking buttons8K/yr
  • dog talking buttons uk9K/yr
  • dog training buttons7K/yr
  • sound buttons recordable for children6K/yr
  • cat buttons for talking4K/yr
  • cat buttons6K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Buttons Talk Training

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use15%+0.71

Unable to use

was impossible to get the screws out

Hard part is getting the dog to use them

Functionality-Overall9%−0.06

one doesn't work

Some don't work properly

Value For Money9%+0.25

too expensive

This mat is expensive

Expensive

Advertised Vs Actual Product9%−0.09

Couldn't understand what was being said

The product breakdown say there is one mat if you look in the detail so this two pieces advert is misleading

Quality-Overall6%+1.64

Sent back, cheap nasty brittle plastic mats not great either

Poor build quality

Love

Ease Of Use22%+0.71

Easy to use

The recording system was extremely easy to use

easy to teach

Quality-Overall13%+1.64

Good quality

Good quality, loads pet enjoyment

Great quality - I also use these for classroom training

Fun/Entertainment Experience12%+0.23

Fantastic fun

Excellent Fun To Train

What a great way to have fun with your dog

Value For Money10%+0.25

Good value for the price

Excellent value

Great value

Assembly/Installation5%

Easy to set up

Easy to set up the only problem is the plastic is cheap

Easy to set up and record, seem fairly sturdy

Return

1.2% Return rate 31% Fixable by listing

Size-Overall17%▃▁▅█▂▇

Buttons too big for my 4kg dog to successfully press

Functionality-Overall17%▆█▅▄█▁

one doesn't work

Some don't work properly

Quality-Overall12%▄█▄▇▁█

Sent back, cheap nasty brittle plastic mats not great either

Poor build quality

Advertised Vs Actual Product8%▁▁█▁▄▄

Couldn't understand what was being said

The product breakdown say there is one mat if you look in the detail so this two pieces advert is misleading

Compatibility-Overall7%▁█▄▄▁▄

FAQ

Common Dog Buttons Talk Training questions

Answered from the same tracked data.