Skip to content

Dog Brushes for Shedding

Fail

The top 5 brands take 100% of clicks, so Dog Brushes for Shedding is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£135K/yr108K searches / yr
90-day growth
+44.6%search demand this quarter
Competition
98%top-5 click share · 4 brands · 14 sellers

Flapen Score

Dog Brushes for Shedding against its category

The dotted line is the Pet Supplies average. Past it, Dog Brushes for Shedding is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Brushes for Shedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Brushes for Shedding 108K times last year and spent an estimated £135K. All 4 brands take every click. Demand peaks in Apr–Jun–Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+44.6%
Conversion, latest week
9.8%
Market size, estimated
£135Ka year
Peak month
August5.7× the quietest month
Top search term
groomi37K searches a year

02 · Price

A sale here is worth £12.65.

Listings sell for £12.65 on average, from £9.09 to £15.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £12.65 that is £19K to £25K a year per listing.

Average price
£12.65under the $15 to $100 sweet spot
Price range
£9.09–£15.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£19K–£25K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Grooming. It carries 1,122 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#15in Grooming
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,122per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Dog Brushes for Shedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

£0£20K£40K£61K£81K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Groomi64%
  • BUGALUGS30%
  • PetPog4%
  • Pawyzie2%

Demand

Dog Brushes for Shedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun, Jul, Aug · busiest ÷ quietest = 5.7×

Search terms

Top Dog Brushes for Shedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • groomi37K/yr
  • groom pro23K/yr
  • rhykin groompro brush9K/yr
  • groompro6K/yr
  • groomi brush7K/yr
  • groompro deshedding brush6K/yr
  • bugalugs deshedding brush4K/yr
  • groom pro brush4K/yr
  • sleekez3K/yr
  • groomi deshedding brush4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Brushes for Shedding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%−0.06

A bit expensive for something that doesn't work very well

Not worth the money for me

was a waste of money

Quality-Overall13%−0.05

Not very good at all

Not as good as cheaper make

Rubbish product

Functionality-Overall8%−0.07

Did absolutely nothing

Doesn't work

Didnt work for my dog

Size-Overall6%−0.05

The comb is too short

the teeth are too short to be effective

Very small didn't like it

Comfort-Overall6%−0.04

Bulky uncomfortable

uncomfortable

And dogs seem to feel uncomfortable

Love

Hair Removal29%+2.43

Best product for grooming

hair removal excellent

Perfect grooming brush

Ease Of Use13%+0.75

Easy to use

Looks lovely and easy to hold

easiest tool i have used

Quality-Overall12%−0.05

I purchased having read all the positive reviews

Excellent product

The quality is top-notch

Value For Money10%−0.06

Worth every penny

Excellent value for money

Great for the price

Brush Quality6%+0.36

Amazing brush

A solid dog brush

Ok this is the brush I needed for my dog

Return

0.8% Return rate 22% Fixable by listing

Functionality-Overall38%▇██▆▆▅

Did absolutely nothing

Doesn't work

Didnt work for my dog

Size-Overall10%▄▆▇▇█▆

The comb is too short

the teeth are too short to be effective

Very small didn't like it

Advertised Vs Actual Product9%▆▆▄▅▄█

It does not perform as advertised

totaly misleading it only came with one comb where as the youtube

Not as miraculous as advertised

Suitability Long Hair5%▁▇▄▄█▃
Compatibility-Overall5%█▃▅▄▅▅

FAQ

Common Dog Brushes for Shedding questions

Answered from the same tracked data.