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Dog Brush for Cockapoo

Fail

Prices span $3.07–$11.58, mostly outside the sweet spot, so Dog Brush for Cockapoo is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£90K/yr113K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
76%top-5 click share · 6 brands · 30 sellers

Flapen Score

Dog Brush for Cockapoo against its category

The dotted line is the Pet Supplies average. Past it, Dog Brush for Cockapoo is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Brush for Cockapoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Brush for Cockapoo 113K times last year and spent an estimated £90K. The top 5 brands take 98% of clicks. Demand peaks in May. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
10.8%
Market size, estimated
£90Ka year
Peak month
May1.6× the quietest month
Top search term
detangling pet spray28K searches a year

02 · Price

A sale here is worth £7.43.

Listings sell for £7.43 on average, from £3.07 to £11.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.43 that is £4K to £6K a year per listing.

Average price
£7.43under the $15 to $100 sweet spot
Price range
£3.07–£11.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Grooming. It carries 1,264 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Grooming
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,264per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Dog Brush for Cockapoo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

30

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

0%

  • BUGALUGS62%
  • Animology16%
  • Wahl14%
  • Douxo3%
  • Mane 'n Tail3%
  • Pet Head2%

Demand

Dog Brush for Cockapoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Dog Brush for Cockapoo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • detangling pet spray28K/yr
  • dog detangler spray35K/yr
  • detangling spray for dogs11K/yr
  • dog leave in conditioner spray6K/yr
  • dog detangling spray10K/yr
  • dog conditioner spray6K/yr
  • dog grooming spray5K/yr
  • bugalugs detangler spray5K/yr
  • dog detangler4K/yr
  • leave in conditioner for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Brush for Cockapoo

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
0.1%of orders come back
“Overpowering scent”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog Brush for Cockapoo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data