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Dog Brush for Cockapoo

Fail

Prices span $3.07–$11.58, mostly outside the sweet spot, so Dog Brush for Cockapoo is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£90K/yr113K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
76%top-5 click share · 6 brands · 30 sellers

Flapen Score

Dog Brush for Cockapoo against its category

The dotted line is the Pet Supplies average. Past it, Dog Brush for Cockapoo is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Brush for Cockapoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Brush for Cockapoo 113K times last year and spent an estimated £90K. The top 5 brands take 98% of clicks. Demand peaks in May. Flapen scores it 38 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
10.8%
Market size, estimated
£90Ka year
Peak month
May1.6× the quietest month
Top search term
detangling pet spray28K searches a year

02 · Price

A sale here is worth £7.43.

Listings sell for £7.43 on average, from £3.07 to £11.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.43 that is £4K to £6K a year per listing.

Average price
£7.43under the $15 to $100 sweet spot
Price range
£3.07–£11.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Grooming. It carries 1,264 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Grooming
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,264per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Dog Brush for Cockapoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

30

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • BUGALUGS62%
  • Animology16%
  • Wahl14%
  • Douxo3%
  • Mane 'n Tail3%
  • Pet Head2%

Demand

Dog Brush for Cockapoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Dog Brush for Cockapoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • detangling pet spray28K/yr
  • dog detangler spray35K/yr
  • detangling spray for dogs11K/yr
  • dog leave in conditioner spray6K/yr
  • dog detangling spray10K/yr
  • dog conditioner spray6K/yr
  • dog grooming spray5K/yr
  • bugalugs detangler spray5K/yr
  • dog detangler4K/yr
  • leave in conditioner for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Brush for Cockapoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell18%+1.48

Overpowering scent

The scent is dreadful

it didnt smell the same or leave coat as soft

Spray/Flow15%−0.13

it won't spray

No spray

spray bottle spray mechanism broke after about 10 sprays

Functionality-Overall9%−0.08

it doesnt work nearly as well as this

No effect

not effective for actual matts

Adhesion/Stickiness8%−0.08

Left coat sticky, greasy and dull

She was sticky after

Quality-Overall6%+0.27

Not the best

Rubbish

Love

Smell44%+1.48

It smells beautiful

it smells really fresh

Good smell

Advertised Vs Actual Product10%+0.76

Just what was needed

Product as described

does exactly what it says

Quality-Overall9%+0.27

high quality ingredients which won't worry you

Fabulous product

Good quality

Ease Of Use6%+0.18

So easy to use

Easy spray to use on my dog

Easy to use just like brushing product through your hair

Soft Feel6%

keeps fur soft

The coat feels softer, smoother, and looks healthier after use

my dogs feel so smooth

Return

0.1% Return rate 6% Fixable by listing

Functionality-Overall23%▆█▃▁▆▂

it doesnt work nearly as well as this

No effect

not effective for actual matts

Smell20%▁▇▁▄██

Overpowering scent

The scent is dreadful

it didnt smell the same or leave coat as soft

Spray/Flow15%▁▃▁█▄▅

it won't spray

No spray

spray bottle spray mechanism broke after about 10 sprays

Leak-Proof15%▁▁█▁▃▂

leaked everywhere

All leaked out

It pretty much all leaked out of the bottle so wont be buying again

Defective Material/Parts7%█▁▁▂▁▃

FAQ

Common Dog Brush for Cockapoo questions

Answered from the same tracked data.