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Dog Brush

Maybe

Returns run at only 0.7% of orders. But the average product has 7,507 reviews to catch up to, so Dog Brush is a Maybe.

Flapen Score
63
63 / 100
Top 7% of 875 Pet Supplies niches · +13 vs the category median of 50
Market size
£554K/yr737K searches / yr
90-day growth
+29.5%search demand this quarter
Competition
47%top-5 click share · 26 brands · 49 sellers

Flapen Score

Dog Brush against its category

The dotted line is the Pet Supplies average. Past it, Dog Brush is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Brush 737K times last year and spent an estimated £554K. The top 5 brands take 55% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 737K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £554K a year.

Searches, last 12 months
737K
Growth, 90 days vs prior 90
+29.5%
Conversion, latest week
9.0%
Market size, estimated
£554Ka year
Peak month
May1.6× the quietest month
Top search term
dog brush269K searches a year

02 · Price

A sale here is worth £8.39.

Listings sell for £8.39 on average, from £3.42 to £23.81. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £8.39 that is £10K to £13K a year per listing.

Average price
£8.39under the $15 to $100 sweet spot
Price range
£3.42–£23.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£13K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #19 within Grooming. It carries 7,507 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
0.9%
Average rank
#19in Grooming
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,507per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dog Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£67K£89K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

49

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

47%

Top 20: 85%

Open market

40%

  • BUGALUGS15%
  • Candure13%
  • pecute12%
  • Elezenioc10%
  • Vinabo5%
  • DDSHUN5%

Demand

Dog Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Dog Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog brush269K/yr
  • dog grooming brush103K/yr
  • dog brushes for grooming119K/yr
  • dog brushes for shedding50K/yr
  • dog hair brush31K/yr
  • dog brush for short hair24K/yr
  • grooming brush for dogs hair11K/yr
  • dog brush for long haired dogs16K/yr
  • dog brushes16K/yr
  • short hair dog brush13K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability9%−0.09

easily broke

It broke pretty much instantly

Broken

Value For Money9%−0.01

should be cheaper

Waste of money

Not worth it

Quality-Overall8%+0.35

Poor Quality

Not as good as cheaper make

A low quality yet expensive disappointment

Functionality-Overall7%−0.08

Is not as effective as they portray it to be

Didnt work for my dog

Doesn't work

Hard Feel6%−0.04

Also very rough on our dog

finds it a bit hard

Very hard, on my dog

Love

Hair Removal28%+2.27

Great remover of hair

Very effective at removing hair

Amazing at hair removal

Quality-Overall14%+0.35

Very good tool

Excellent Product

they seem well made

Ease Of Use10%+0.46

EASY TO USE

is easy to remove

easy to hold

Value For Money9%−0.01

Worth the money

Excellent value for money

Good price

Advertised Vs Actual Product8%

does all things advertised

As described

Does exactly what it says

Return

0.7% Return rate 36% Fixable by listing

Functionality-Overall29%▆▇▆███

Is not as effective as they portray it to be

Didnt work for my dog

Doesn't work

Size-Overall24%▆██▅▆▇

a bit small

Not fit for purpose

Larger than expected

Advertised Vs Actual Product7%▆▆▆▆▇█

Bad advertising

Not as described

Nothing like you see in videos

Suitability Short Hair5%▅▇▄▇▅█

Doesnt work for short hair cats

Not suitable for a short hair cat

Ok short hair dogs only really

Compatibility-Overall5%█▂▃▃▄▃

FAQ

Common Dog Brush questions

Answered from the same tracked data.