dog brush
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£554K£554K/yr · 737K searches
Growth
Good+29.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.42–£23.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,507avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.39avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dog brush is a £554K/yr Amazon United Kingdom market (737K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog brush market data
- Units sold / yr
- 50K–60K
- avg 1,250–1,500/product
- Revenue / yr
- £420K–£503K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 78%
- Out of stock
- 0.9%
- Avg brand age
- 33 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
49
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
47%
Top 20: 85%
Open market
40%
- BUGALUGS15%
- Candure13%
- pecute12%
- Elezenioc10%
- Vinabo5%
- DDSHUN5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top dog brush search terms
- dog brush269K/yr
- dog grooming brush103K/yr
- dog brushes for grooming119K/yr
- dog brushes for shedding50K/yr
- dog hair brush31K/yr
- dog brush for short hair24K/yr
- grooming brush for dogs hair11K/yr
- dog brush for long haired dogs16K/yr
- dog brushes16K/yr
- short hair dog brush13K/yr
Top dog brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Candure Dematting Comb for Dog and Cat Pet Grooming Rake and Brushes for Small Medium & Large Dogs 17+9 Double Sided Deshedding Tool Removes Knots and Tangled Hair (Blue)
Candure£8.144.6★15,505 rev
Dog Brush Cat Grooming Comb Self Cleaning Pet Slicker Brushes with Smooth handle Dog Grooming Tool with Button for Pet Shedding Brush Cat Massage Clean Tangled
Elezenioc£5.764.4★3,079 rev
Pecute Dog & Cat Brush Self Cleaning Slicker Grooming Comb with Round Pins
pecute£6.524.4★23,674 rev
Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse
BUGALUGS£10.934.3★1,101 rev
Wooden Double Sided Dog Brush - Pet Hair Grooming Tool With Pin and Soft Bristles for Dogs & Cats With Long or Short Hair - Red
DDSHUN£4.584.4★1,193 rev
Newest
by launch dateBugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse
BUGALUGS£10.931,101 rev
Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse (Black)
BUGALUGS£11.081,101 rev
BRILLIRARE 2 Pack Dog Grooming Brush Premium Soft Silicone Pet Bath Brushes with Adjustable Handle Shampoo Soothing Comb for Wet Dry Long Short Haired Dogs & Cats Massaging Deshedding
Brillirare£3.42461 rev
FurGroom Deshedding Tool for Dogs and Cats-Reduces Shedding by Up to 95% in Less Than 10 Minutesbest Choice for Grooming and Deshedding Your Lovely Pets.Dog Cat Horse Rabbit Brush Dod Comb (YELLOW L
FURGROOM£7.98542 rev
Groomi Deshedding & Grooming Brush for Dogs Cats Horses & Rabbits - Gentle & Effective Pet Grooming Tool Wide Shallow Comb Smooth Groomer
Groomi£14.381,886 rev
Trending
90-day click momentum
Vinabo Pet Dog Brush Cat Brush Self-Cleaning Slicker Brush Removes Undercoat Dog Brush Cat Brush Short to Long Hair Suitable Gentle Cat Brush Green
Vinabo£4.654.5★
Hertzko Self Cleaning Slicker Dog Brush Cat Brush - The Ultimate Stocking Filler Dog Hair and Cat Hair Remover Ergonomic Cats Comb for Short Haired Cats Long Haired Pet for Grooming
Hertzko£9.764.3★
Petface Slicker Brush for Dogs/Cats Medium Brown
Petface£3.634.4★
Fur Magic Dematting Comb for Dog & Cat Pet Deshedding Tool for Removing Loose Undercoat Knots Mats Dog Brush for Grooming Dual Sided Undercoat Rake
Fur Magic£9.444.5★
Candure Dematting Comb for Dog and Cat Pet Grooming Rake and Brushes for Small Medium & Large Dogs 17+9 Double Sided Deshedding Tool Removes Knots and Tangled Hair (Blue)
Candure£8.144.6★
What buyers say about dog brush
What buyers praise and complain about, mined from review topics.What buyers love
“Great remover of hair”
“Very good tool”
“EASY TO USE”
“Worth the money”
“does all things advertised”
“Amazing brush”
“its clean for its next use”
“Absolutely works so well”
“Soft”
“Bought it for my dog 🐶 he loves it”
What buyers complain about
“easily broke”
“should be cheaper”
“Poor Quality”
“Is not as effective as they portray it to be”
“Also very rough on our dog”
“a bit small”
“Bad advertising”
“Its always been difficult to manage”
“no good for long haired dog”
“Doesnt work for short hair cats”
Top return reasons
Common questions
- Is dog brush profitable to sell on Amazon United Kingdom?
- The niche generates £554K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +29.5%. Flapen's verdict: Worth a look (63/100).
- How competitive is the dog brush niche?
- 26 brands and 49 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in dog brush?
- Top complaints mined from reviews: Durability, Value For Money, Quality-Overall. The return rate is 0.7%.
- When does demand for dog brush peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the dog brush niche?
- Listings span £3.42–£23.81; the average listing price is £8.39 (sweet spot $15–$100). The average incumbent carries 7,507 reviews — the moat a new listing must climb.