Dog Breath Freshener in Water
MaybeReturns run at only 0.1% of orders. But the top 5 products take 80% of clicks, so Dog Breath Freshener in Water is a Maybe.
- Flapen Score
- 51 / 100Top 44% of 875 Pet Supplies niches · +1 vs the category median of 5051
- Market size
- £365K/yr250K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 80%top-5 click share · 12 brands · 48 sellers
Flapen Score
Dog Breath Freshener in Water against its category
The dotted line is the Pet Supplies average. Past it, Dog Breath Freshener in Water is stronger. Inside it, weaker.
Market
The Dog Breath Freshener in Water market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Breath Freshener in Water 250K times last year and spent an estimated £365K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
13.4% of searches ended in a purchase last week.
Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £365K a year.
- Searches, last 12 months
- 250K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £365Ka year
- Peak month
- February2.5× the quietest month
- Top search term
- nutripaw dental water additive33K searches a year
02 · Price
A sale here is worth £10.94.
Listings sell for £10.94 on average, from £4.26 to £20.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £10.94 that is £22K to £27K a year per listing.
- Average price
- £10.94under the $15 to $100 sweet spot
- Price range
- £4.26–£20.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £22K–£27K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #22 within Health Supplies. It carries 6,260 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 85%
- Out of stock, average day
- 4.6%
- Average rank
- #22in Health Supplies
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,260per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Dog Breath Freshener in Water products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bailey & buddies Dental Formula Water Additive For Dogs & Cats - Clean Teeth Healthy Gums & Fresh Breath - Manage Plaque & Tartar Build-Up - No Brushing Needed - Oral Health - 250ml
- Price
- £16.13
- Rating
- 4.1/5
- Reviews
- 410
- Age
- 1y ago
NutriPaw Dental Formula Water Additive For Dogs & Cats - Clean Teeth Healthy Gums & Fresh Breath - Manage Plaque & Tartar Build-Up - Fuss-Free - No Brushing Needed - Cat/Dog Mouthwash & Oral Health
- Price
- £20.44
- Rating
- 4.0/5
- Reviews
- 2,115
- Age
- 3y ago
ARM & HAMMER Fresh Spectrum Coconut Mint Dog Water Additive 473ml Best Dental Care for Dogs Removes Plaque & Tartar Freshens Breath Gum & Teeth Cleaning No Brushing Easy to Use Pet Oral Hygiene
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 2,963
- Age
- 6y ago
BUGALUGS Dog Breath Freshener Dental Care Water Additive. Clean Teeth Healthy Gums & Fresh Breath - Natural Dog plaque remover & tartar remover for teeth - No Brushing Needed 500ml
- Price
- £11.43
- Rating
- 4.2/5
- Reviews
- 2,059
- Age
- 2y ago
VETIQ Denti-Care Solution For Cats & Dogs Simply Add to Drinking Water to Reduce Dental Plaque and Freshen Bad Breath 250 ml (Pack of 1)
- Price
- £4.26
- Rating
- 4.2/5
- Reviews
- 1,032
- Age
- 11y ago
Trending
90-day click momentum
PETCLEAR Dog Water Additive 380ml Gum & Teeth Cleaning Complete Oral Hygiene While Drinking Water
- Price
- £10.55
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 1mo ago
ARM & HAMMER Fresh Spectrum Coconut Mint Dog Water Additive 473ml Best Dental Care for Dogs Removes Plaque & Tartar Freshens Breath Gum & Teeth Cleaning No Brushing Easy to Use Pet Oral Hygiene
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 2,963
- Age
- 6y ago
Buddycare Dog Dental Care Solution - Water Additive Plaque Remover for Teeth and Breath Freshener Helps Reduce Plaque and Tarter Build-up Ensuring Optimal Dental Hygiene
- Price
- £9.73
- Rating
- 3.9/5
- Reviews
- 108
- Age
- 8mo ago
VETIQ Denti-Care Solution For Cats & Dogs Simply Add to Drinking Water to Reduce Dental Plaque and Freshen Bad Breath 250 ml (Pack of 1)
- Price
- £4.26
- Rating
- 4.2/5
- Reviews
- 1,032
- Age
- 11y ago
Virbac FR3SH Vet Aquadent - Cat and Dog Dental Water Additive Supports Gums Fights Plaque and Freshens Breath - 500ml
- Price
- £16.81
- Rating
- 4.3/5
- Reviews
- 792
- Age
- 8y ago
Newest
by launch datePETCLEAR Dog Water Additive 380ml Gum & Teeth Cleaning Complete Oral Hygiene While Drinking Water
- Price
- £10.55
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 1mo ago
Buddycare Dog Dental Care Solution - Water Additive Plaque Remover for Teeth and Breath Freshener Helps Reduce Plaque and Tarter Build-up Ensuring Optimal Dental Hygiene
- Price
- £9.73
- Rating
- 3.9/5
- Reviews
- 108
- Age
- 8mo ago
Bailey & buddies Dental Formula Water Additive For Dogs & Cats - Clean Teeth Healthy Gums & Fresh Breath - Manage Plaque & Tartar Build-Up - No Brushing Needed - Oral Health - 250ml
- Price
- £16.13
- Rating
- 4.1/5
- Reviews
- 410
- Age
- 1y ago
Dental Formula Water Additive for Dogs Dog Oral Care Mouthwash Dog Teeth Cleaning Oral Hygiene Support Fight Tartar Clean Teeth Fresh Breath No Brushing Necessary (fluids 237ml)
- Price
- £7.62
- Rating
- 4.2/5
- Reviews
- 160
- Age
- 2y ago
BUGALUGS Dog Breath Freshener Dental Care Water Additive. Clean Teeth Healthy Gums & Fresh Breath - Natural Dog plaque remover & tartar remover for teeth - No Brushing Needed 500ml
- Price
- £11.43
- Rating
- 4.2/5
- Reviews
- 2,059
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
48
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
14%
- Bailey & buddies21%
- NutriPaw20%
- Company of Animals17%
- BUGALUGS15%
- VETIQ8%
- TropiClean4%
- Open — no brand owns it (6 brands, 14%)
Demand
Dog Breath Freshener in Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Search terms
Top Dog Breath Freshener in Water search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nutripaw dental water additive33K/yr
- dog breath freshener in water22K/yr
- dog dental water additive25K/yr
- dental water additive for dogs18K/yr
- dental formula water additive for dogs16K/yr
- dog mouthwash15K/yr
- dog water additive dental17K/yr
- water additive for dogs teeth13K/yr
- nutri paw dental water additive24K/yr
- dental water for dogs9K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Breath Freshener in Water
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt work for my dogs
Did not work
ineffective for me
Breath not good
no so good for breath
did not do anything for my dogs breath
seemed expensive for what it was
Too expensive
Maybe not the most reasonably priced
Cant smell it
Strong smell
Smells fishy
Gave our dog diarrhea
Badly upset my dogs stomach
Diarrhoea
Love
No more bad breath
Fresher breath
Fresh breath
Excellent product
Great product great seller
Good product Good quality quick delivery recommend you buy from this seller thank you
As described and as advertised
Does what it says
Exactly as described
much cheaper
Excellent value
Good value
easy to use / follow instructions
Easy to use
It is easy to use because you just add it to the water
Return
0.1% Return rate 30% Fixable by listing
Misleading
Very misleading photographs
I thought that meant that Id need to add 3 capfuls of Petclear but this is not the case
Didnt work for my dogs
Did not work
ineffective for me
Cant smell it
Strong smell
Smells fishy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Breath Freshener in Water questions
Answered from the same tracked data.