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Dog Breath Freshener

Maybe

Returns run at only 0.1% of orders. But prices span $4.26–$15.49, mostly outside the sweet spot, so Dog Breath Freshener is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£216K/yr232K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
57%top-5 click share · 14 brands · 49 sellers

Flapen Score

Dog Breath Freshener against its category

The dotted line is the Pet Supplies average. Past it, Dog Breath Freshener is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Breath Freshener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Breath Freshener 232K times last year and spent an estimated £216K. The top 5 brands take 75% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
10.8%
Market size, estimated
£216Ka year
Peak month
August1.5× the quietest month
Top search term
dog breath freshener84K searches a year

02 · Price

A sale here is worth £8.61.

Listings sell for £8.61 on average, from £4.26 to £15.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £8.61 that is £6K to £9K a year per listing.

Average price
£8.61under the $15 to $100 sweet spot
Price range
£4.26–£15.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #28 within Health Supplies. It carries 4,965 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
95%
Out of stock, average day
3.0%
Average rank
#28in Health Supplies
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,965per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Dog Breath Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

49

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

19%

  • Company of Animals22%
  • BUGALUGS17%
  • TropiClean14%
  • ProDen PlaqueOff13%
  • Omni10%
  • Vet's Best6%

Demand

Dog Breath Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dog Breath Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog breath freshener84K/yr
  • bad breath treatment for dogs28K/yr
  • dog breath22K/yr
  • dog bad breath treatment17K/yr
  • tropiclean fresh breath for dogs12K/yr
  • fresh breath for dogs13K/yr
  • dog fresh breath10K/yr
  • dog bad breath7K/yr
  • tropiclean6K/yr
  • breath freshener for dogs5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Breath Freshener

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Breathability22%+0.85

no so good for breath

Breath not good

did not do anything for my dogs breath

Functionality-Overall20%−0.30

Didnt work for my dogs

Doesn't work

ineffective for me

Indigestion9%−0.17

Gave dog diarrhea

Upset stomach

This has made my dog extremely sick

Value For Money9%

also extremely expensive

Maybe not the most reasonably priced

seemed expensive for what it was

Smell6%−0.03

Turned his nose up at the smell

Strong smell

Smells fishy

Love

Breathability23%+0.85

Fresh breath

No more bad breath

Fresh breath

Quality-Overall14%+1.14

Great product great seller

I like that it contains quality ingredients

Excellent product

Value For Money10%

Good value

Excellent value

Fair price

Advertised Vs Actual Product8%+0.77

Does what it says

Product as described

Just what I ordered

Ease Of Use8%+0.30

It is easy to use because you just add it to the water

Easy to Use

Easy to apply

Return

0.1% Return rate 13% Fixable by listing

Leak-Proof43%▃▄▅▆█▃
Functionality-Overall9%██▁▁▁▁

Didnt work for my dogs

Doesn't work

ineffective for me

Indigestion7%▇▇▁▁▁█

Gave dog diarrhea

Upset stomach

This has made my dog extremely sick

Size-Overall7%▁▁█▅▁▇

The package is small

Small size

The container is small

Advertised Vs Actual Product5%▁█▁▇▁▁

FAQ

Common Dog Breath Freshener questions

Answered from the same tracked data.