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Dog Breath Freshener

Maybe

An estimated 0.1% of orders come back. But prices span $4.26–$15.49, mostly outside the sweet spot, so Dog Breath Freshener is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£216K/yr232K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
57%top-5 click share · 14 brands · 49 sellers

Flapen Score

Dog Breath Freshener against its category

The dotted line is the Pet Supplies average. Past it, Dog Breath Freshener is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Breath Freshener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Breath Freshener 232K times last year and spent an estimated £216K. The top 5 brands take 75% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
10.8%
Market size, estimated
£216Ka year
Peak month
August1.5× the quietest month
Top search term
dog breath freshener84K searches a year

02 · Price

A sale here is worth £8.61.

Listings sell for £8.61 on average, from £4.26 to £15.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £8.61 that is £6K to £9K a year per listing.

Average price
£8.61under the $15 to $100 sweet spot
Price range
£4.26–£15.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #28 within Health Supplies. It carries 4,965 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
95%
Out of stock, average day
3.0%
Average rank
#28in Health Supplies
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,965per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Dog Breath Freshener products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

49

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 99%

Open market

19%

  • Company of Animals22%
  • BUGALUGS17%
  • TropiClean14%
  • ProDen PlaqueOff13%
  • Omni10%
  • Vet's Best6%

Demand

Dog Breath Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dog Breath Freshener search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog breath freshener84K/yr
  • bad breath treatment for dogs28K/yr
  • dog breath22K/yr
  • dog bad breath treatment17K/yr
  • tropiclean fresh breath for dogs12K/yr
  • fresh breath for dogs13K/yr
  • dog fresh breath10K/yr
  • dog bad breath7K/yr
  • tropiclean6K/yr
  • breath freshener for dogs5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Breath Freshener

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Breathability”
22%of negative reviews mention “Breathability”
0.1%of orders come back
“no so good for breath”
A buyer, on “Breathability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dog Breath Freshener questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data