Dog Bowls
MaybeThe top 5 brands take only 45% of clicks. But products sell for $8.36 on average, outside the sweet spot, so Dog Bowls is a Maybe.
- Flapen Score
- 61 / 100Top 10% of 875 Pet Supplies niches · +11 vs the category median of 5061
- Market size
- £644K/yr1.6M searches / yr
- 90-day growth
- +10.0%search demand this quarter
- Competition
- 33%top-5 click share · 30 brands · 88 sellers
Flapen Score
Dog Bowls against its category
The dotted line is the Pet Supplies average. Past it, Dog Bowls is stronger. Inside it, weaker.
Market
The Dog Bowls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Bowls 1.6M times last year and spent an estimated £644K. The top 5 brands take 45% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £644K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +10.0%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £644Ka year
- Peak month
- August1.2× the quietest month
- Top search term
- dog bowls618K searches a year
02 · Price
A sale here is worth £8.36.
Listings sell for £8.36 on average, from £2.28 to £22.06. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £8.36 that is £8K to £10K a year per listing.
- Average price
- £8.36under the $15 to $100 sweet spot
- Price range
- £2.28–£22.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£10K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #57 within Feeding & Watering Supplies. It carries 3,026 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 96%
- Out of stock, average day
- 5.0%
- Average rank
- #57in Feeding & Watering Supplies
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,026per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Dog Bowls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Beco Dog Bowl - Food & Water Steady Bowl Recycled Plastic Non-Slip Rubber Base Olive Green Small
- Price
- £6.13
- Rating
- 4.7/5
- Reviews
- 567
- Age
- 1y ago
CLASSIC Pet Products Non-Slip Stainless Steel Dish (1600 ml - 215 mm 8.5 inch Diameter Dog Bowl) clear
- Price
- £4.33
- Rating
- 4.7/5
- Reviews
- 2,411
- Age
- 17y ago
PEGGY11 Stainless Steel Metal Dog Bowls 900ml 2 Pack
- Price
- £10.59
- Rating
- 4.8/5
- Reviews
- 1,153
- Age
- 3y ago
Pet Platter Stainless Steel Pet Bowl 16.5 cm/ 6.5-Inch
- Price
- £2.28
- Rating
- 4.5/5
- Reviews
- 788
- Age
- 11y ago
Munch & Crunch Stainless Steel Dog Bowl | Pet Food or Water Bowl | Durable & Easy To Clean - Paw Print Design (20cm / 1.2 Litres)
- Price
- £3.34
- Rating
- 4.5/5
- Reviews
- 986
- Age
- 5y ago
Trending
90-day click momentum
Banbury & Co Ceramic Dog Food Bowls Set of 2 400ml Durable Stoneware Dishwasher Safe Stylish Dog Print Design - 16.5cm Diameter
- Price
- £16.53
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 7mo ago
Dog Bowls Pack of 2 Stainless Steel Dog Bowls with Anti Slip Base Non Slip Food and Water Bowls for Small to Medium Dogs (450ml)
- Price
- £7.51
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 4mo ago
Stainless Steel Pet Bowl 780ml Model Durable Non Slip And Easy To Clean Design Ideal For Large Breed Dogs Cafes Hotels And Outdoor Use Dishwasher Safe Strong And Stylish For Daily Feeding
- Price
- £2.74
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 8mo ago
CLASSIC Pet Products Non-Slip Stainless Steel Dish (1600 ml - 215 mm 8.5 inch Diameter Dog Bowl) clear
- Price
- £4.33
- Rating
- 4.7/5
- Reviews
- 2,411
- Age
- 17y ago
Pet Platter Stainless Steel Pet Bowl 16.5 cm/ 6.5-Inch
- Price
- £2.28
- Rating
- 4.5/5
- Reviews
- 788
- Age
- 11y ago
Newest
by launch dateDog Bowls Pack of 2 Stainless Steel Dog Bowls with Anti Slip Base Non Slip Food and Water Bowls for Small to Medium Dogs (450ml)
- Price
- £7.51
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 4mo ago
Banbury & Co Ceramic Dog Food Bowls Set of 2 400ml Durable Stoneware Dishwasher Safe Stylish Dog Print Design - 16.5cm Diameter
- Price
- £16.53
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 7mo ago
Stainless Steel Pet Bowl 780ml Model Durable Non Slip And Easy To Clean Design Ideal For Large Breed Dogs Cafes Hotels And Outdoor Use Dishwasher Safe Strong And Stylish For Daily Feeding
- Price
- £2.74
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 8mo ago
MateeyLife Basic Dog Bowls Anti-Choking Puzzle Interactive Slow Feeder Dog Bowl to Slow Down Eating for Small and Medium Dogs Black 2 Cups(7.8 In)
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 5,799
- Age
- 1y ago
Beco Dog Bowl - Food & Water Steady Bowl Recycled Plastic Non-Slip Rubber Base Olive Green Small
- Price
- £6.13
- Rating
- 4.7/5
- Reviews
- 567
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
88
Top-5 brand share
45%
Top 20: 91%
Top-5 click share
33%
Top 20: 70%
Open market
48%
- Beco15%
- Mason Cash8%
- PEGGY118%
- CLASSIC7%
- LOVING PETS7%
- Pet Cuisine6%
Demand
Dog Bowls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Dog Bowls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog bowls618K/yr
- dog bowl260K/yr
- dog water bowl179K/yr
- ceramic dog bowl83K/yr
- dog food bowl73K/yr
- puppy bowls51K/yr
- large dog bowls43K/yr
- stainless steel dog bowls22K/yr
- dog bowls for small dogs40K/yr
- large dog bowl27K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Bowls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
To small
Not fit for purpose
Too big
Cheap and nasty
Bowls are large and feel cheap
Bad quality
the actual slow feeder for food didnt do its job
Slow feed
Slows dog feeding
which gets expensive
Not good for the price
And very over priced
Far too lightweight
A little light
extremely lightweight therefore my mini dachshund puppy just picked the whole thing up
Love
Good quality bowls
Great quality dog bowls
Brilliant quality
Great height
GOOD SIZE
Nice and small
As advertised
Exactly what i wanted
Does what it says
Excellent value
Good value
Value for money
Easy to wash
Easy to clean
easy to assemble and clean
Return
1.3% Return rate 87% Fixable by listing
To small
Not fit for purpose
Too big
The description is vague on the exact size
Not as advertised
Wrong description
Cheap and nasty
Bowls are large and feel cheap
Bad quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Bowls questions
Answered from the same tracked data.