Skip to content

Dog Bowls

Maybe

The top 5 brands take only 45% of clicks. But products sell for $8.36 on average, outside the sweet spot, so Dog Bowls is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 875 Pet Supplies niches · +11 vs the category median of 50
Market size
£644K/yr1.6M searches / yr
90-day growth
+10.0%search demand this quarter
Competition
33%top-5 click share · 30 brands · 88 sellers

Flapen Score

Dog Bowls against its category

The dotted line is the Pet Supplies average. Past it, Dog Bowls is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Bowls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Bowls 1.6M times last year and spent an estimated £644K. The top 5 brands take 45% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £644K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
4.7%
Market size, estimated
£644Ka year
Peak month
August1.2× the quietest month
Top search term
dog bowls618K searches a year

02 · Price

A sale here is worth £8.36.

Listings sell for £8.36 on average, from £2.28 to £22.06. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £8.36 that is £8K to £10K a year per listing.

Average price
£8.36under the $15 to $100 sweet spot
Price range
£2.28–£22.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #57 within Feeding & Watering Supplies. It carries 3,026 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
96%
Out of stock, average day
5.0%
Average rank
#57in Feeding & Watering Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,026per listing
Listings tracked
54

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Dog Bowls products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£19K£39K£58K£77K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

88

Est. top-5 brand share

45%

Top 20: 91%

Est. top-5 click share

33%

Top 20: 70%

Open market

48%

  • Beco15%
  • Mason Cash8%
  • PEGGY118%
  • CLASSIC7%
  • LOVING PETS7%
  • Pet Cuisine6%

Demand

Dog Bowls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Dog Bowls search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog bowls618K/yr
  • dog bowl260K/yr
  • dog water bowl179K/yr
  • ceramic dog bowl83K/yr
  • dog food bowl73K/yr
  • puppy bowls51K/yr
  • large dog bowls43K/yr
  • stainless steel dog bowls22K/yr
  • dog bowls for small dogs40K/yr
  • large dog bowl27K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Bowls

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
1.3%of orders come back
“To small”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dog Bowls questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data