Dog Bones

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £373K a year.

Searches, last 12 months

442K

Growth, 90 days vs prior 90

-16.8%

Conversion, latest week

12.2%

Market size, estimated

£373Ka year

Peak month

December2.3× the quietest month

Top search term

dog bones165K searches a year

Listings sell for £6.94 on average, from £1.17 to £18.49. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £6.94 that is £7K to £9K a year per listing.

Average price

£6.94under the $15 to $100 sweet spot

Price range

£1.17–£18.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

1,000–1,250

Revenue per listing a year

£7K–£9K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #76 within Treats. It carries 5,103 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

94%

Out of stock, average day

2.3%

Average rank

#76in Treats

Average rating

4.21 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,103per listing

Listings tracked

32

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months