Dog Blanket

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £404K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-18.0%

Conversion, latest week

4.5%

Market size, estimated

£404Ka year

Peak month

December3.0× the quietest month

Top search term

dog blanket342K searches a year

Listings sell for £8.94 on average, from £3.35 to £19.50. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £8.94 that is £4K to £7K a year per listing.

Average price

£8.94under the $15 to $100 sweet spot

Price range

£3.35–£19.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

£4K–£7K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #36 within Beds, Bedding & Furniture. It carries 683 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

89%

Out of stock, average day

9.3%

Average rank

#36in Beds, Bedding & Furniture

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

683per listing

Listings tracked

46

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months