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Dog Birthday Hat

Maybe

Returns run at only 0.6% of orders. But prices span $3.45–$8.48, mostly outside the sweet spot, so Dog Birthday Hat is a Maybe.

Flapen Score
56
56 / 100
Top 24% of 875 Pet Supplies niches · +6 vs the category median of 50
Market size
£42K/yr91K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
40%top-5 click share · 35 brands · 38 sellers

Flapen Score

Dog Birthday Hat against its category

The dotted line is the Pet Supplies average. Past it, Dog Birthday Hat is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Birthday Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Birthday Hat 91K times last year and spent an estimated £42K. The top 5 brands take 50% of clicks. Demand peaks in Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
9.0%
Market size, estimated
£42Ka year
Peak month
October2.1× the quietest month
Top search term
dog birthday hat66K searches a year

02 · Price

A sale here is worth £5.07.

Listings sell for £5.07 on average, from £3.45 to £8.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £5.07 that is £507 to £1K a year per listing.

Average price
£5.07under the $15 to $100 sweet spot
Price range
£3.45–£8.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£507–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #118 within Clothing & Accessories. It carries 146 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#118in Clothing & Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
146per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Dog Birthday Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

35 rising

Sellers

38

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

40%

Top 20: 83%

Open market

45%

  • Fantasyon22%
  • Hpmjz9%
  • LMSHOWOWO7%
  • WUBAYI6%
  • SUOXU6%
  • BigTron5%

Demand

Dog Birthday Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

Search terms

Top Dog Birthday Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog birthday hat66K/yr
  • dog party hat16K/yr
  • dog party hats5K/yr
  • birthday hat for dog5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Birthday Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall35%−0.33

Skirt Not that good

Bad quality

Just rubbish

Size-Overall30%−0.15

The bandana is a little large for a small puppy

Very small

the hat is very small

Value For Money8%+1.23

No value for money

Not worth the price

Waste of money

Advertised Vs Actual Product8%−0.07

Not a tutu as pictured just strands of material on string

This is not what is described

Adhesion/Stickiness5%−0.01

Pom pom doesnt like sticking to the top

Love

Value For Money21%+1.23

fair price

Great value

Great value

Quality-Overall17%−0.33

Great value good quality true to size

Decent quality

Great quality and not flimsy like I thought they might be

Size-Overall14%−0.15

They're a good size for a medium sized pet

The bandana fitted really nicely

It fit my pomchi perfect

Pet Friendly13%

My dog was happy to wear them

Dog loved it

Doggie loved it

Fun/Entertainment Experience7%+0.82

The little hat was a fun extra

great fun to use

Great value bit of fun

Return

0.6% Return rate 55% Fixable by listing

Size-Overall46%▅▃▅█▃▃

The bandana is a little large for a small puppy

Very small

the hat is very small

Quality-Overall30%▅▇▄▁██

Skirt Not that good

Bad quality

Just rubbish

Adhesion/Stickiness4%▁█▄▁▁▆

Pom pom doesnt like sticking to the top

Color4%▁▁█▁█▁

the bobble on the hat aren't the same colour

Advertised Vs Actual Product3%▁▁█▅▁▁

Not a tutu as pictured just strands of material on string

This is not what is described

FAQ

Common Dog Birthday Hat questions

Answered from the same tracked data.