Dog Birthday Cake

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £298K a year.

Searches, last 12 months

404K

Growth, 90 days vs prior 90

+7.2%

Conversion, latest week

8.3%

Market size, estimated

£298Ka year

Peak month

October2.1× the quietest month

Top search term

dog birthday cake204K searches a year

Listings sell for £8.92 on average, from £4.01 to £19.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £8.92 that is £7K to £9K a year per listing.

Average price

£8.92under the $15 to $100 sweet spot

Price range

£4.01–£19.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£7K–£9K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #420 within Food. It carries 418 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#420in Food

Average rating

3.94 starsAmazon United Kingdom average 4.36 stars

Average reviews

418per listing

Listings tracked

23

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months