Dog Birthday

Shoppers searched for this 681K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.

Searches, last 12 months

681K

Growth, 90 days vs prior 90

+7.6%

Conversion, latest week

7.8%

Market size, estimated

£327Ka year

Peak month

May2.6× the quietest month

Top search term

dog birthday313K searches a year

Listings sell for £6.20 on average, from £3.22 to £15.45. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £6.20 that is £5K to £6K a year per listing.

Average price

£6.20under the $15 to $100 sweet spot

Price range

£3.22–£15.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£6K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #111 within Clothing & Accessories. It carries 540 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#111in Clothing & Accessories

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

540per listing

Listings tracked

35

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

27 months