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55

dog ashes box

Worth a look

Shows no brand lock-in (top 5 brands take 31% of clicks), but weak search conversion (1.0%) keeps it on the watch list.

Market size 18Growth 20Conversion 12Competition 94Returns 88Price range 78Avg price 87Brand share 96Review moat 94Quality gap 27

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Competition

Great21%

top-5 click share — an open shelf

Review moat

Great115.39

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great£19.77

avg listing price — sweet spot $15–$100

Price range

Great£4.17–£54.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Market size

Bad£70K

£70K/yr · 367K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, dog ashes box is a £70K/yr Amazon United Kingdom market (367K searches/yr). The top 5 brands hold 31% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dog ashes box market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
£49K–£59K
units × avg price
Conversion rate
1.0%
Avg BSR
#243
Page quality
0%
Prime
73%
Sponsored
86%
Out of stock
13.1%
Avg brand age
27 months
Avg seller age
200 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

58 rising

Sellers

87

Top-5 brand share

31%

Top 20: 76%

Top-5 click share

21%

Top 20: 54%

Open market

64%

  • woodurn8%
  • SpeXyngial7%
  • MAKEY'S6%
  • Big Wood Works5%
  • Umberdom5%
  • Erlsig5%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -10.4% search growth over the last 90 days.
8K6KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Top dog ashes box search terms

  • cat urn39K/yr
  • dog urns for ashes33K/yr
  • pet urn28K/yr
  • dog urn28K/yr
  • pet urns for dogs ashes35K/yr
  • dog ashes box26K/yr
  • pet urns29K/yr
  • cat urns for ashes23K/yr
  • pet ashes box15K/yr
  • urn for dogs ashes17K/yr
All search terms

Top dog ashes box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£1K4%£3K6%£4K8%£6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about dog ashes box

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Beautifully made”

Size-Overall14%

“good size box”

Value For Money14%

“Worth the money”

Design-Overall9%

“The box is beautifully crafted”

Advertised Vs Actual Product6%

“Just what we wanted”

Pet Friendly3%

“Beautiful Pet Urn”

Gifting Purpose2%

“he loved this gift”

Collectibles2%

“Pet memorial”

Material Quality2%

“Well made, resin material”

Locking Mechanism2%

“it keep your loved ones ashes very secure”

What buyers complain about

Size-Overall22%

“I was disappointed with its size”

Quality-Overall12%

“Looks cheaply made”

Color10%

“Wrong colour sent”

Value For Money9%

“The price was a little high in my opinion”

Advertised Vs Actual Product5%

“Nothing like the picture”

Material Quality4%

“very cheap material”

Water Resistance3%

“The only criticism I have is that there is no waterproof lining so I bought a pet cremation ash bag”

Rusts/Corrodes3%

“Rustys resting place”

Escape Proof3%

“Cant open it”

Durability3%

“My partners broke on the first day”

Top return reasons

Size-Overall71%
Advertised Vs Actual Product6%
Quality-Overall6%
Color4%
Defective Material/Parts2%
Product Condition2%
Paint Quality2%
Scratch Resistance2%
Adhesion/Stickiness1%
Ease Of Use1%

Common questions

Is dog ashes box profitable to sell on Amazon United Kingdom?
The niche generates £70K/yr across 101 tracked products. 0 of 25 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the dog ashes box niche?
58 brands and 87 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in dog ashes box?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.4%.
When does demand for dog ashes box peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the dog ashes box niche?
Listings span £4.17–£54.19; the average listing price is £19.77 (sweet spot $15–$100). The average incumbent carries 115 reviews — the moat a new listing must climb.