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Dog Ashes Box

Dog Ashes Box shows no brand lock-in (top 5 brands take 31% of clicks), but weak search conversion (1.0%) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 18Growth 20Conversion 12Competition 94Returns 88Price range 78Avg price 87Brand share 96Review moat 94Quality gap 27
This niche Category average

Is Dog Ashes Box profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dog Ashes Box is a £70K/yr Amazon United Kingdom market (367K searches/yr). The top 5 brands hold 31% of demand. Verdict: Worth a look — 55/100.

Dog Ashes Box: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.4% over the last 90 days and 1.0% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr3K
Search volume / yr-10.4%367K
Conversion rate1.0%
Avg price£19.77

Who owns the niche?

The top 5 brands hold 31% of demand, so 69% of the market is open.

69%

open market share

Brands · sellers58 · 87
Top-5 product click share21%
Open market69%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 101 products

Sponsored placement86%
New entrants (1y)25· 0 succeeded
Avg rating4.6★
Avg reviews115

Top Dog Ashes Box products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 rising

Sellers

87

Top-5 brand share

31%

Top 20: 76%

Top-5 click share

21%

Top 20: 54%

Open market

64%

  • woodurn8%
  • SpeXyngial7%
  • MAKEY'S6%
  • Big Wood Works5%
  • Umberdom5%
  • Erlsig5%

Dog Ashes Box demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume367KCVR1.0%Products101Brands58Top 5 Brands31%OOS Rate13.1%Rating4.6★Reviews115Avg BSR#243
8K6KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Dog Ashes Box search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cat urn39K/yr
  • dog urns for ashes33K/yr
  • pet urn28K/yr
  • dog urn28K/yr
  • pet urns for dogs ashes35K/yr
  • dog ashes box26K/yr
  • pet urns29K/yr
  • cat urns for ashes23K/yr
  • pet ashes box15K/yr
  • urn for dogs ashes17K/yr

What reviews say buyers love and hate about Dog Ashes Box

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall34%

Beautifully made

Size-Overall14%

good size box

Value For Money14%

Worth the money

Design-Overall9%

The box is beautifully crafted

Advertised Vs Actual Product6%

Just what we wanted

What buyers complain about

73% of reviews
Size-Overall22%

I was disappointed with its size

Quality-Overall12%

Looks cheaply made

Color10%

Wrong colour sent

Value For Money9%

The price was a little high in my opinion

Advertised Vs Actual Product5%

Nothing like the picture

Dog Ashes Box return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
71%
2Advertised Vs Actual Product
6%
3Quality-Overall
6%
4Color
4%
5Defective Material/Parts
2%

Common Dog Ashes Box questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dog Ashes Box 55/100 on Amazon United Kingdom — Worth a look. The niche generates £70K/yr across 101 tracked products. 0 of 25 products launched in the last 360 days are still selling. Search demand moved -10.4% over the last 90 days.
Search demand for Dog Ashes Box on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.