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Dog Ashes Box

Maybe

The top 5 brands take only 31% of clicks. But buyers convert on only 1.0% of searches, so Dog Ashes Box is a Maybe.

Flapen Score
55
55 / 100
Top 28% of 875 Pet Supplies niches · +5 vs the category median of 50
Market size
£70K/yr367K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
21%top-5 click share · 58 brands · 87 sellers

Flapen Score

Dog Ashes Box against its category

The dotted line is the Pet Supplies average. Past it, Dog Ashes Box is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Ashes Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Ashes Box 367K times last year and spent an estimated £70K. The top 5 brands take 31% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
367K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
1.0%
Market size, estimated
£70Ka year
Peak month
November1.4× the quietest month
Top search term
cat urn39K searches a year

02 · Price

A sale here is worth £19.77.

Listings sell for £19.77 on average, from £4.17 to £54.19. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.77 that is £0 to £2K a year per listing.

Average price
£19.77inside the $15 to $100 sweet spot
Price range
£4.17–£54.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #243 within Cats. It carries 115 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
73%
Out of stock, average day
13.1%
Average rank
#243in Cats
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
115per listing
Listings tracked
101

04 · Newcomers

Amazon counts 0 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Dog Ashes Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 rising

Sellers

87

Top-5 brand share

31%

Top 20: 76%

Top-5 click share

21%

Top 20: 54%

Open market

64%

  • woodurn8%
  • SpeXyngial7%
  • MAKEY'S6%
  • Big Wood Works5%
  • Umberdom5%
  • Erlsig5%

Demand

Dog Ashes Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Ashes Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat urn39K/yr
  • dog urns for ashes33K/yr
  • pet urn28K/yr
  • dog urn28K/yr
  • pet urns for dogs ashes35K/yr
  • dog ashes box26K/yr
  • pet urns29K/yr
  • cat urns for ashes23K/yr
  • pet ashes box15K/yr
  • urn for dogs ashes17K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Ashes Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%+0.18

I was disappointed with its size

Quite large

Very tiny

Quality-Overall12%+2.09

Looks cheaply made

quality is lacking

one was poorly made

Color10%−0.05

Wrong colour sent

They're large zigzags of often mismatched colours

Not the correct colour as described

Value For Money9%+0.91

The price was a little high in my opinion

Not worth the money

A little over priced

Advertised Vs Actual Product5%−0.03

Nothing like the picture

Also no size specification for the picture

Not as described

Love

Quality-Overall34%+2.09

Beautifully made

quality is good and very stable

Decent quality

Size-Overall14%+0.18

good size box

Perfect size

Love this size was great for large dog quality is good worth the money

Value For Money14%+0.91

Worth the money

Good value for money

Good value

Design-Overall9%+0.35

The box is beautifully crafted

Beautifully designed

Beautifully crafted

Advertised Vs Actual Product6%−0.03

Just what we wanted

As described

Just as pictured

Return

1.4% Return rate 85% Fixable by listing

Size-Overall71%▇██▇██

I was disappointed with its size

Quite large

Very tiny

Advertised Vs Actual Product6%█▄▁▇▆▁

Nothing like the picture

Also no size specification for the picture

Not as described

Quality-Overall6%█▄▁▄▆▅

Looks cheaply made

quality is lacking

one was poorly made

Color4%▁▁▆▃▁█

Wrong colour sent

They're large zigzags of often mismatched colours

Not the correct colour as described

Defective Material/Parts2%▁▄█▁▆▁

FAQ

Common Dog Ashes Box questions

Answered from the same tracked data.