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Dog Antibiotics

Fail

Prices span $7.15–$14.20, mostly outside the sweet spot, so Dog Antibiotics is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£75K/yr83K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
66%top-5 click share · 17 brands · 22 sellers

Flapen Score

Dog Antibiotics against its category

The dotted line is the Pet Supplies average. Past it, Dog Antibiotics is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Antibiotics market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Antibiotics 83K times last year and spent an estimated £75K. The top 5 brands take 73% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
9.5%
Market size, estimated
£75Ka year
Peak month
September1.4× the quietest month
Top search term
antibiotics for dogs35K searches a year

02 · Price

A sale here is worth £9.60.

Listings sell for £9.60 on average, from £7.15 to £14.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.60 that is £2K to £5K a year per listing.

Average price
£9.60under the $15 to $100 sweet spot
Price range
£7.15–£14.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #120 within Health Supplies. It carries 1,580 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
17.4%
Average rank
#120in Health Supplies
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,580per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dog Antibiotics products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

20%

  • Tooffi21%
  • Abodiuss18%
  • CLFJLXYX15%
  • AUIWQWFI11%
  • Derwit8%
  • Bieyoc7%

Demand

Dog Antibiotics search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Antibiotics search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antibiotics for dogs35K/yr
  • dog antibiotics30K/yr
  • natural antibiotics for dogs8K/yr
  • dog antibiotics for infection5K/yr
  • dog antibiotics without vet4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Antibiotics

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies30%−0.06

Itchy dog

sore from allergies

Now the red spots

Smell10%−0.01

It smells a bit like Bovril

The smell is quite meaty smell

Scent isnt pleasant

Leak-Proof5%

the bottle leaked

noticed it was blocked

Leaked everywhere before even used

Functionality-Overall5%−0.06

Didnt seem to help vet said equine purple spray

Don't work

it never worked

Ease Of Use5%+0.44

Can't open the bottle

No use at all

can't get them open

Love

Quality-Overall21%+2.04

Excellent product

the quality it great helped heal my fur baby right up

No complaints

Ease Of Use17%+0.44

Worked quickly and was very easy to administer

Ease of use

was very relieved to have it handy

Value For Money10%+0.16

Good value

so good value for money

Excellent value for money

Pet Friendly8%

Perfect for our cat

My dog loves this

Worked brilliantly on my dog

Allergies7%−0.06

no skin irritation caused

Good for stopping irritation

seems to be less irritable

Return

0.0% Return rate 0% Fixable by listing

Functionality-Overall100%▁▁▁▁▁█

Didnt seem to help vet said equine purple spray

Don't work

it never worked

FAQ

Common Dog Antibiotics questions

Answered from the same tracked data.