Dog Advent Calendar 2022
FailPrices span $3.82–$11.38, mostly outside the sweet spot, so Dog Advent Calendar 2022 is a Fail.
- Flapen Score
- 29 / 100Ranks 860 of 875 Pet Supplies niches · −21 vs the category median of 5029
- Market size
- £47K/yr455K searches / yr
- 90-day growth
- -39.9%search demand this quarter
- Competition
- 95%top-5 click share · 6 brands · 12 sellers
Flapen Score
Dog Advent Calendar 2022 against its category
The dotted line is the Pet Supplies average. Past it, Dog Advent Calendar 2022 is stronger. Inside it, weaker.
Market
The Dog Advent Calendar 2022 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Advent Calendar 2022 455K times last year and spent an estimated £47K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 455K
- Growth, 90 days vs prior 90
- -39.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £47Ka year
- Peak month
- December607.6× the quietest month
- Top search term
- dog advent calendar92K searches a year
02 · Price
A sale here is worth £8.17.
Listings sell for £8.17 on average, from £3.82 to £11.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £8.17 that is £10K to £12K a year per listing.
- Average price
- £8.17under the $15 to $100 sweet spot
- Price range
- £3.82–£11.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.1% of listings are out of stock. The average listing ranks #1,170 within Treats. It carries 307 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 40.1%
- Average rank
- #1,170in Treats
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 307per listing
- Listings tracked
- 6
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Dog Advent Calendar 2022 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pooch & Mutt - Christmas Advent Calendar for Dogs Meaty Treats
- Price
- £8.28
- Rating
- 4.4/5
- Reviews
- 893
- Age
- 12y ago

Denzels Jumbo Christmas Dog Advent Calendar 2025 - All Natural Christmas Dog Treats - 292g
- Price
- £11.30
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 2y ago

Good Boy Christmas Dog Advent Calendar With Rawhide Free Treats
- Price
- £3.82
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 3y ago

Lilys Kitchen Made with Natural Ingredients Christmas Advent Calendar Treats for Adult Dogs
- Price
- £7.56
- Rating
- 4.2/5
- Reviews
- 120
- Age
- 11mo ago

Scrumbles Dog Advent Calendar with Natural Dog Treats
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 249
- Age
- 2y ago
Trending
90-day click momentum
Good Boy Christmas Dog Advent Calendar With Rawhide Free Treats
- Price
- £3.82
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 3y ago

Pooch & Mutt - Christmas Advent Calendar for Dogs Meaty Treats
- Price
- £8.28
- Rating
- 4.4/5
- Reviews
- 893
- Age
- 12y ago

Denzels Jumbo Christmas Dog Advent Calendar 2025 - All Natural Christmas Dog Treats - 292g
- Price
- £11.30
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 2y ago

Lilys Kitchen Made with Natural Ingredients Christmas Advent Calendar Treats for Adult Dogs
- Price
- £7.56
- Rating
- 4.2/5
- Reviews
- 120
- Age
- 11mo ago

SKIPPERS 2025 Christmas Advent Calendar for Dogs (Special Limited Stock Edition) - Fishy Advent Calendar Contains Little Gems Fish Skin & Luxury Whitefish Cubes Whitefish & Herb Sausage Slices
- Price
- £11.38
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 4y ago
Newest
by launch date
Lilys Kitchen Made with Natural Ingredients Christmas Advent Calendar Treats for Adult Dogs
- Price
- £7.56
- Rating
- 4.2/5
- Reviews
- 120
- Age
- 11mo ago

Scrumbles Dog Advent Calendar with Natural Dog Treats
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 249
- Age
- 2y ago

Denzels Jumbo Christmas Dog Advent Calendar 2025 - All Natural Christmas Dog Treats - 292g
- Price
- £11.30
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 2y ago

Good Boy Christmas Dog Advent Calendar With Rawhide Free Treats
- Price
- £3.82
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 3y ago

SKIPPERS 2025 Christmas Advent Calendar for Dogs (Special Limited Stock Edition) - Fishy Advent Calendar Contains Little Gems Fish Skin & Luxury Whitefish Cubes Whitefish & Herb Sausage Slices
- Price
- £11.38
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
12
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Pooch & Mutt26%
- Denzel's23%
- Good Boy22%
- Lily's Kitchen16%
- Scrumbles8%
- SKIPPER'S5%
Demand
Dog Advent Calendar 2022 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 607.6×
Search terms
Top Dog Advent Calendar 2022 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog advent calendar92K/yr
- advent calendar for dogs39K/yr
- advent calendars for dogs4K/yr
- lilys kitchen advent calendar2K/yr
- doggy advent calendar 20255K/yr
- good boy advent calendar3K/yr
- dogs advent calendar7K/yr
- dog advent calender3K/yr
- dog advent calendars4K/yr
- advent calendar dogs4K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Advent Calendar 2022
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very difficult to get into had to use extreme force very frustrating & unhelpful
also hard to open
Shockingly expensive for tiny
this is overpriced
So expensive and nothing special
Love
making it easier to enjoy the daily ritual without feeling too guilty about it
enjoyed the each day
the excitement it caused every single morning was just wonderful the moment the calendar was picked up
Good value
Looks great good value
My dog loves these treats
My dogs favourite
Perfect size packs to take out in your bag for treats on the go
You get a good amount each day and various flavors
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Advent Calendar 2022 questions
Answered from the same tracked data.









