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Dog Advent Calendar 2022

Fail

Prices span $3.82–$11.38, mostly outside the sweet spot, so Dog Advent Calendar 2022 is a Fail.

Flapen Score
29
29 / 100
Ranks 860 of 875 Pet Supplies niches · −21 vs the category median of 50
Market size
£47K/yr455K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
95%top-5 click share · 6 brands · 12 sellers

Flapen Score

Dog Advent Calendar 2022 against its category

The dotted line is the Pet Supplies average. Past it, Dog Advent Calendar 2022 is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Advent Calendar 2022 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Advent Calendar 2022 455K times last year and spent an estimated £47K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
455K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
1.3%
Market size, estimated
£47Ka year
Peak month
December607.6× the quietest month
Top search term
dog advent calendar92K searches a year

02 · Price

A sale here is worth £8.17.

Listings sell for £8.17 on average, from £3.82 to £11.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £8.17 that is £10K to £12K a year per listing.

Average price
£8.17under the $15 to $100 sweet spot
Price range
£3.82–£11.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.1% of listings are out of stock. The average listing ranks #1,170 within Treats. It carries 307 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
40.1%
Average rank
#1,170in Treats
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
307per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Dog Advent Calendar 2022 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

12

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Pooch & Mutt26%
  • Denzel's23%
  • Good Boy22%
  • Lily's Kitchen16%
  • Scrumbles8%
  • SKIPPER'S5%

Demand

Dog Advent Calendar 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 607.6×

Search terms

Top Dog Advent Calendar 2022 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog advent calendar92K/yr
  • advent calendar for dogs39K/yr
  • advent calendars for dogs4K/yr
  • lilys kitchen advent calendar2K/yr
  • doggy advent calendar 20255K/yr
  • good boy advent calendar3K/yr
  • dogs advent calendar7K/yr
  • dog advent calender3K/yr
  • dog advent calendars4K/yr
  • advent calendar dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Advent Calendar 2022

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use50%−0.44

Very difficult to get into had to use extreme force very frustrating & unhelpful

also hard to open

Value For Money38%−0.05

Shockingly expensive for tiny

this is overpriced

So expensive and nothing special

Love

Fun/Entertainment Experience27%+2.35

making it easier to enjoy the daily ritual without feeling too guilty about it

enjoyed the each day

the excitement it caused every single morning was just wonderful the moment the calendar was picked up

Value For Money25%−0.05

Good value

Looks great good value

Pet Friendly19%

My dog loves these treats

My dogs favourite

Size-Overall6%+0.46

Perfect size packs to take out in your bag for treats on the go

Flavor6%−0.03

You get a good amount each day and various flavors

FAQ

Common Dog Advent Calendar 2022 questions

Answered from the same tracked data.