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Dog Advent Calendar 2022

Fail

Prices span $3.82–$11.38, mostly outside the sweet spot, so Dog Advent Calendar 2022 is a Fail.

Flapen Score
29
29 / 100
Ranks 860 of 875 Pet Supplies niches · −21 vs the category median of 50
Market size
£47K/yr455K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
95%top-5 click share · 6 brands · 12 sellers

Flapen Score

Dog Advent Calendar 2022 against its category

The dotted line is the Pet Supplies average. Past it, Dog Advent Calendar 2022 is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Advent Calendar 2022 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Advent Calendar 2022 455K times last year and spent an estimated £47K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
455K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
1.3%
Market size, estimated
£47Ka year
Peak month
December607.6× the quietest month
Top search term
dog advent calendar92K searches a year

02 · Price

A sale here is worth £8.17.

Listings sell for £8.17 on average, from £3.82 to £11.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £8.17 that is £10K to £12K a year per listing.

Average price
£8.17under the $15 to $100 sweet spot
Price range
£3.82–£11.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.1% of listings are out of stock. The average listing ranks #1,170 within Treats. It carries 307 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
40.1%
Average rank
#1,170in Treats
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
307per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Dog Advent Calendar 2022 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

12

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

95%

Top 20: 100%

Open market

0%

  • Pooch & Mutt26%
  • Denzel's23%
  • Good Boy22%
  • Lily's Kitchen16%
  • Scrumbles8%
  • SKIPPER'S5%

Demand

Dog Advent Calendar 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 607.6×

Search terms

Top Dog Advent Calendar 2022 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog advent calendar92K/yr
  • advent calendar for dogs39K/yr
  • advent calendars for dogs4K/yr
  • lilys kitchen advent calendar2K/yr
  • doggy advent calendar 20255K/yr
  • good boy advent calendar3K/yr
  • dogs advent calendar7K/yr
  • dog advent calender3K/yr
  • dog advent calendars4K/yr
  • advent calendar dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Advent Calendar 2022

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Ease Of Use”
0.1%of orders come back
“Very difficult to get into had to use extreme force very frustrating & unhelpful”
A buyer, on “Ease Of Use”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Dog Advent Calendar 2022 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data