How competitive is the Dog Advent Calendar 2022 niche on Amazon United Kingdom?

6 brands and 12 sellers compete in Dog Advent Calendar 2022 on Amazon United Kingdom. The top 5 Dog Advent Calendar 2022 products take 95% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Dog Advent Calendar 2022?

Dog Advent Calendar 2022 buyers on Amazon United Kingdom complain most about Ease Of Use, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Dog Advent Calendar 2022 niche?

Dog Advent Calendar 2022 sells for £8.17 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.82–£11.38. The average incumbent carries 307 reviews — the moat a new listing must climb.

Dog Advent Calendar 2022

prices mostly outside the sweet spot ($3.82–$11.38) — Dog Advent Calendar 2022 doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dog Advent Calendar 2022 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dog Advent Calendar 2022 is a £47K/yr Amazon United Kingdom market (455K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 29/100.

Dog Advent Calendar 2022: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.9% over the last 90 days and 1.3% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr40K

Search volume / yr-39.9%455K

Conversion rate1.3%

Avg price£8.17

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers6 · 12

Top-5 product click share95%

Open market5%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 6 products

Top Dog Advent Calendar 2022 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pooch & Mutt - Christmas Advent Calendar for Dogs Meaty Treats

Price: £8.28
Rating: 4.4/5
Reviews: 893
Age: 12y ago

Denzels Jumbo Christmas Dog Advent Calendar 2025 - All Natural Christmas Dog Treats - 292g

Price: £11.30
Rating: 4.5/5
Reviews: 358
Age: 2y ago

Good Boy Christmas Dog Advent Calendar With Rawhide Free Treats

Price: £3.82
Rating: 4.2/5
Reviews: 186
Age: 3y ago

Lilys Kitchen Made with Natural Ingredients Christmas Advent Calendar Treats for Adult Dogs

Price: £7.56
Rating: 4.2/5
Reviews: 120
Age: 11mo ago

Scrumbles Dog Advent Calendar with Natural Dog Treats

Price: £6.65
Rating: 4.4/5
Reviews: 249
Age: 2y ago

Newest

by launch date

Lilys Kitchen Made with Natural Ingredients Christmas Advent Calendar Treats for Adult Dogs

Price: £7.56
Rating: 4.2/5
Reviews: 120
Age: 11mo ago

Scrumbles Dog Advent Calendar with Natural Dog Treats

Price: £6.65
Rating: 4.4/5
Reviews: 249
Age: 2y ago

Denzels Jumbo Christmas Dog Advent Calendar 2025 - All Natural Christmas Dog Treats - 292g

Price: £11.30
Rating: 4.5/5
Reviews: 358
Age: 2y ago

Good Boy Christmas Dog Advent Calendar With Rawhide Free Treats

Price: £3.82
Rating: 4.2/5
Reviews: 186
Age: 3y ago

SKIPPERS 2025 Christmas Advent Calendar for Dogs (Special Limited Stock Edition) - Fishy Advent Calendar Contains Little Gems Fish Skin & Luxury Whitefish Cubes Whitefish & Herb Sausage Slices

Price: £11.38
Rating: 4.1/5
Reviews: 35
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Pooch & Mutt26%
Denzel's23%
Good Boy22%
Lily's Kitchen16%
Scrumbles8%
SKIPPER'S5%

Dog Advent Calendar 2022 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume455KCVR1.3%Products6Brands6Top 5 Brands95%OOS Rate40.1%Rating4.3★Reviews307Avg BSR#1,170

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 607.6×

Top Dog Advent Calendar 2022 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dog advent calendar92K/yr +27.3%0.2% conv.
advent calendar for dogs39K/yr +209.2%0.3% conv.
advent calendars for dogs4K/yr +13.9%0.0% conv.
lilys kitchen advent calendar2K/yr -13.3%0.0% conv.
doggy advent calendar 20255K/yr -89.2%0.0% conv.
good boy advent calendar3K/yr -85.2%0.0% conv.
dogs advent calendar7K/yr -92.2%0.0% conv.
dog advent calender3K/yr -91.2%0.0% conv.
dog advent calendars4K/yr -87.5%0.0% conv.
advent calendar dogs4K/yr -89.5%0.0% conv.

What reviews say buyers love and hate about Dog Advent Calendar 2022

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Fun/Entertainment Experience27%

“making it easier to enjoy the daily ritual without feeling too guilty about it”

Value For Money25%

“Good value”

Pet Friendly19%

“My dog loves these treats”

Size-Overall6%

“Perfect size packs to take out in your bag for treats on the go”

Flavor6%

“You get a good amount each day and various flavors”

What buyers complain about

88% of reviews

Ease Of Use50%

“Very difficult to get into had to use extreme force very frustrating & unhelpful”

Value For Money38%

“Shockingly expensive for tiny”

Common Dog Advent Calendar 2022 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dog Advent Calendar 2022 29/100 on Amazon United Kingdom — Skip it. The niche generates £47K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -39.9% over the last 90 days.