Is dog advent calendar 2022 profitable to sell on Amazon United Kingdom?

The niche generates £47K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Skip it (29/100).

How competitive is the dog advent calendar 2022 niche?

6 brands and 12 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in dog advent calendar 2022?

Top complaints mined from reviews: Ease Of Use, Value For Money. The return rate is 0.1%.

When does demand for dog advent calendar 2022 peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 607.6× the quietest.

What does it cost to enter the dog advent calendar 2022 niche?

Listings span £3.82–£11.38; the average listing price is £8.17 (sweet spot $15–$100). The average incumbent carries 307 reviews — the moat a new listing must climb.

dog advent calendar 2022

Skip it

Prices mostly outside the sweet spot ($3.82–$11.38) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great306.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.17

avg listing price — sweet spot $15–$100

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad£47K

£47K/yr · 455K searches

Growth

Bad-39.9%

90-day search growth — must beat 0% to launch

Competition

Bad95%

top-5 click share — a locked-up shelf

Price range

Bad£3.82–£11.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, dog advent calendar 2022 is a £47K/yr Amazon United Kingdom market (455K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 29/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

dog advent calendar 2022 market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: £245K–£327K; units × avg price
Conversion rate: 1.3%
Avg BSR: #1,170
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 40.1%
Avg brand age: 41 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Pooch & Mutt26%
Denzel's23%
Good Boy22%
Lily's Kitchen16%
Scrumbles8%
SKIPPER'S5%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -39.9% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 607.6×

Open Trend

Top dog advent calendar 2022 search terms

dog advent calendar92K/yr +27.3%0.2% conv.
advent calendar for dogs39K/yr +209.2%0.3% conv.
advent calendars for dogs4K/yr +13.9%0.0% conv.
lilys kitchen advent calendar2K/yr -13.3%0.0% conv.
doggy advent calendar 20255K/yr -89.2%0.0% conv.
good boy advent calendar3K/yr -85.2%0.0% conv.
dogs advent calendar7K/yr -92.2%0.0% conv.
dog advent calender3K/yr -91.2%0.0% conv.
dog advent calendars4K/yr -87.5%0.0% conv.
advent calendar dogs4K/yr -89.5%0.0% conv.

All search terms

Top dog advent calendar 2022 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pooch & Mutt - Christmas Advent Calendar for Dogs Meaty Treats

Pooch & Mutt£8.284.4★893 rev

Denzels Jumbo Christmas Dog Advent Calendar 2025 - All Natural Christmas Dog Treats - 292g

Denzel's£11.304.5★358 rev

Good Boy Christmas Dog Advent Calendar With Rawhide Free Treats

Good Boy£3.824.2★186 rev

Lilys Kitchen Made with Natural Ingredients Christmas Advent Calendar Treats for Adult Dogs

Lily's Kitchen£7.564.2★120 rev

Scrumbles Dog Advent Calendar with Natural Dog Treats

Scrumbles£6.654.4★249 rev

Newest

by launch date

Lilys Kitchen Made with Natural Ingredients Christmas Advent Calendar Treats for Adult Dogs

Lily's Kitchen£7.56120 rev

11mo ago

Scrumbles Dog Advent Calendar with Natural Dog Treats

Scrumbles£6.65249 rev

2y ago

Denzels Jumbo Christmas Dog Advent Calendar 2025 - All Natural Christmas Dog Treats - 292g

Denzel's£11.30358 rev

2y ago

Good Boy Christmas Dog Advent Calendar With Rawhide Free Treats

Good Boy£3.82186 rev

3y ago

SKIPPERS 2025 Christmas Advent Calendar for Dogs (Special Limited Stock Edition) - Fishy Advent Calendar Contains Little Gems Fish Skin & Luxury Whitefish Cubes Whitefish & Herb Sausage Slices

SKIPPER'S£11.3835 rev

4y ago

What buyers say about dog advent calendar 2022

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience27%

“making it easier to enjoy the daily ritual without feeling too guilty about it”

Value For Money25%

“Good value”

Pet Friendly19%

“My dog loves these treats”

Size-Overall6%

“Perfect size packs to take out in your bag for treats on the go”

Flavor6%

“You get a good amount each day and various flavors”

Ease Of Use2%

“The daily doors are easy to open”

Design-Overall2%

“The calendar itself is beautifully designed and sturdy, looking lovely sitting on the counter alongside the human ones”

Ingredients-Overall2%

“natural ingredients rather than the usual cheap fillers”

Taste-Overall2%

“The variety of treats inside is fantastic, featuring delicious festive flavors like turkey, chicken, and cranberry”

Quality-Overall2%

“It is wonderful to find a holiday treat calendar that focuses so heavily on high-quality”

What buyers complain about

Ease Of Use50%

“Very difficult to get into had to use extreme force very frustrating & unhelpful”

Value For Money38%

“Shockingly expensive for tiny”

Common questions

Is dog advent calendar 2022 profitable to sell on Amazon United Kingdom?: The niche generates £47K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Skip it (29/100).
How competitive is the dog advent calendar 2022 niche?: 6 brands and 12 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in dog advent calendar 2022?: Top complaints mined from reviews: Ease Of Use, Value For Money. The return rate is 0.1%.
When does demand for dog advent calendar 2022 peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 607.6× the quietest.
What does it cost to enter the dog advent calendar 2022 niche?: Listings span £3.82–£11.38; the average listing price is £8.17 (sweet spot $15–$100). The average incumbent carries 307 reviews — the moat a new listing must climb.