Dog

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-14.2%

Conversion, latest week

0.9%

Market size, estimated

£176Ka year

Peak month

December1.6× the quietest month

Top search term

dog1.1M searches a year

Listings sell for £8.17 on average, from £1.19 to £23.32. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £8.17 that is £817 to £2K a year per listing.

Average price

£8.17under the $15 to $100 sweet spot

Price range

£1.19–£23.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

£817–£2K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #28 within Feeding & Watering Supplies. It carries 16,534 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

97%

Out of stock, average day

1.4%

Average rank

#28in Feeding & Watering Supplies

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

16,534per listing

Listings tracked

96

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

44 months