Dog
Dog shows low returns (0.2%), but weak search conversion (0.9%) keeps it on the watch list.
Flapen Score
Is Dog profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog is a £176K/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Dog: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.2% over the last 90 days and 0.9% of searches end in a purchase.
£176K
revenue / yr
Who owns the niche?
The top 5 brands hold 33% of demand, so 67% of the market is open.
67%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 96 products
Top Dog products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
blurams Pet Camera 2K Indoor Cameras Dog Camera 360 Home Security Cameras Color Night Vision Motion Tracking 2-Way Talk Cloud&SD APP Control Works with Alexa
- Price
- £13.65
- Rating
- 4.3/5
- Reviews
- 38,737
- Age
- 6y ago
Vivifying Snuffle Mat for Dogs 66cmx42cm Interactive Feeding Game for Boredom and Mental Stimulation Dog Feeding Mat Encourages Natural Foraging Skills and Slow Eating
- Price
- £11.11
- Rating
- 4.2/5
- Reviews
- 2,476
- Age
- 4y ago
Peamutt Dog Peanut Butter | Peanut Butter Dog Treat | Formulated for Dogs | No Added Sugar and Salt | No Sweeteners | Dog Friendly Texture | Perfect Dog Treat | Pack of 1x340g
- Price
- £2.03
- Rating
- 4.4/5
- Reviews
- 7,269
- Age
- 9y ago
Dr. Beckmann Pet Stain & Odour Remover Eliminates stains and odours caused by pets incl. applicator brush 650 ml
- Price
- £2.80
- Rating
- 4.6/5
- Reviews
- 15,842
- Age
- 7y ago
Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface Regular Pack of 50 Blue
- Price
- £7.20
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 11y ago
Trending
90-day click momentum
Earth Rated Dog Poo Bags Guaranteed Leak Proof and Extra Thick Waste Bag Refill Rolls For Dogs Lavender Scented 270 Count
- Price
- £9.10
- Rating
- 4.8/5
- Reviews
- 217,012
- Age
- 12y ago
Earth Rated Pet Wipes for Dogs Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 100 Count
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 7y ago
Personalised Dog Tags for Pets UK Prime Deep Engraved Cat Dog Name ID Tags Stainless Steel Pet Tag for Doggy Kitten Kitty Puppy Scratch Resistant Tag (Silver Bone L)
- Price
- £5.54
- Rating
- 4.8/5
- Reviews
- 1,547
- Age
- 9mo ago
Peamutt Dog Peanut Butter | Peanut Butter Dog Treat | Formulated for Dogs | No Added Sugar and Salt | No Sweeteners | Dog Friendly Texture | Perfect Dog Treat | Pack of 1x340g
- Price
- £2.03
- Rating
- 4.4/5
- Reviews
- 7,269
- Age
- 9y ago
Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface Regular Pack of 50 Blue
- Price
- £7.20
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 11y ago
Newest
by launch datePersonalised Dog Tags for Pets UK Prime Deep Engraved Cat Dog Name ID Tags Stainless Steel Pet Tag for Doggy Kitten Kitty Puppy Scratch Resistant Tag (Silver Bone L)
- Price
- £5.54
- Rating
- 4.8/5
- Reviews
- 1,547
- Age
- 9mo ago
Bugalugs Dog and Cat Dental Care Kit: Toothpaste 2 Finger Cat Toothbrushes Dog Toothbrush for Plaque Removal and Fresh Breath
- Price
- £11.71
- Rating
- 4.1/5
- Reviews
- 600
- Age
- 2y ago
Fuzzl Yak Chews Multipack Strawberry Blueberry & Cranberry Premium Natural Dog Treats with Himalayan Yak Milk 225g Yak Chew No Hide Dog Food Natural Dog Chews Long Lasting Dog Dental Sticks
- Price
- £12.04
- Rating
- 4.6/5
- Reviews
- 592
- Age
- 2y ago
Irunfast 6Pcs Dog Balls Interactive Dog Ball Toy Dog Ball Thrower Dog Balls Indestructible Dog Toys
- Price
- £8.86
- Rating
- 4.4/5
- Reviews
- 455
- Age
- 2y ago
Dog Seat Belts for Cars - Dog Seat Belt Adjustable Elastic Bungee - Strong Durable Dog Car Harness - Car Dog Seat Belt 360 Degree Swivel Attach Wont Twist Reflective Easy to Use (BLACK)
- Price
- £4.98
- Rating
- 4.4/5
- Reviews
- 1,577
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
71 falling
Sellers
323
Top-5 brand share
33%
Top 20: 70%
Top-5 click share
26%
Top 20: 57%
Open market
62%
- BUGALUGS8%
- Earth Rated7%
- blurams7%
- Vivifying6%
- Duerr's6%
- Dr. Beckmann5%
Dog demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.6×
Top Dog search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dog1.1M/yr
- pet391K/yr
- dog accessories206K/yr
- dog products138K/yr
- pets154K/yr
- dogs115K/yr
- dog stuff80K/yr
- dog essentials35K/yr
- pet supplies30K/yr
- dog accessories for small dogs26K/yr
What reviews say buyers love and hate about Dog
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Great Quality Cover”
“Money well spent”
“Pet friendly”
“Long lasting smell”
“Easy to handle”
What buyers complain about
56% of reviews“Didnt last”
“Too big”
“Not as expected for me not working”
“costs double the price”
“Disappointing quality”
Dog return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dog questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
