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Diet Cat Food

Fail

The top 5 brands take 100% of clicks, so Diet Cat Food is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£189K/yr44K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
70%top-5 click share · 4 brands · 114 sellers

Flapen Score

Diet Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Diet Cat Food is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diet Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diet Cat Food 44K times last year and spent an estimated £189K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 17.4% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
17.4%
Market size, estimated
£189Ka year
Peak month
January8.1× the quietest month
Top search term
royal canin satiety cat food15K searches a year

02 · Price

A sale here is worth £24.43.

Listings sell for £24.43 on average, from £10.35 to £46.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £24.43 that is £6K to £12K a year per listing.

Average price
£24.43inside the $15 to $100 sweet spot
Price range
£10.35–£46.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Cats. It carries 3,279 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
43%
Out of stock, average day
0.0%
Average rank
#60in Cats
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,279per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Diet Cat Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£57K£76K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

114

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

0%

  • ROYAL CANIN60%
  • PURINA ONE30%
  • Pro Plan Veterinary Diets7%
  • IAMS4%

Demand

Diet Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Diet Cat Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • royal canin satiety cat food15K/yr
  • satiety cat food5K/yr
  • diet cat food6K/yr
  • purina light dry cat food6K/yr
  • purina one light dry cat food4K/yr
  • diet cat food dry weight loss3K/yr
  • purina one light3K/yr
  • purina light2K/yr

Reviews and returns

What reviews say buyers love and hate about Diet Cat Food

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Pet Friendly”
40%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Expensive”
A buyer, on “Value For Money”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Diet Cat Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data