Diet Cat Food
FailThe top 5 brands take 100% of clicks, so Diet Cat Food is a Fail.
- Flapen Score
- 45 / 100Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 5045
- Market size
- £189K/yr44K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 70%top-5 click share · 4 brands · 114 sellers
Flapen Score
Diet Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Diet Cat Food is stronger. Inside it, weaker.
Market
The Diet Cat Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Diet Cat Food 44K times last year and spent an estimated £189K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 17.4% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 17.4%
- Market size, estimated
- £189Ka year
- Peak month
- January8.1× the quietest month
- Top search term
- royal canin satiety cat food15K searches a year
02 · Price
A sale here is worth £24.43.
Listings sell for £24.43 on average, from £10.35 to £46.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £24.43 that is £6K to £12K a year per listing.
- Average price
- £24.43inside the $15 to $100 sweet spot
- Price range
- £10.35–£46.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Cats. It carries 3,279 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 43%
- Out of stock, average day
- 0.0%
- Average rank
- #60in Cats
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,279per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Diet Cat Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Royal Canin Satiety Cat Food 3.5 kg
- Price
- £28.74
- Rating
- 4.7/5
- Reviews
- 1,190
- Age
- 14y ago

PURINA ONE Light Chicken Dry Cat Food 750g (Pack of 4)
- Price
- £15.87
- Rating
- 4.8/5
- Reviews
- 11,022
- Age
- 3y ago

Royal Canin Satiety Cat Food 1.5 kg
- Price
- £16.96
- Rating
- 4.6/5
- Reviews
- 947
- Age
- 13y ago

ROYAL CANIN Satiety Cat Pouches 12 x 85g
- Price
- £14.29
- Rating
- 4.6/5
- Reviews
- 606
- Age
- 7y ago

Royal Canin Satiety Weight Loss Support Veterinary Health Nutrition Cat Food 48 x 85g pouches
- Price
- £46.11
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 6y ago
Trending
estimated 90-day click momentum
PRO PLAN VETERINARY DIETS OM Obesity Chicken Wet Cat Food 10x85g (Pack of 4)
- Price
- £23.47
- Rating
- 4.5/5
- Reviews
- 764
- Age
- 3y ago

PURINA ONE Adult Dry Cat Food - Rich in Chicken 7.5KG
- Price
- £22.16
- Rating
- 4.8/5
- Reviews
- 11,022
- Age
- 1y ago

Purina One Light Adult Dry Cat Food Chicken and Wheat 2.8kg
- Price
- £13.77
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 3y ago

PRO PLAN VETERINARY DIETS OM Obesity Dry Cat Food 5kg
- Price
- £31.05
- Rating
- 4.6/5
- Reviews
- 453
- Age
- 11y ago

Royal Canin Satiety Cat Food 3.5 kg
- Price
- £28.74
- Rating
- 4.7/5
- Reviews
- 1,190
- Age
- 14y ago
Newest
by launch date
PURINA ONE Adult Dry Cat Food - Rich in Chicken 7.5KG
- Price
- £22.16
- Rating
- 4.8/5
- Reviews
- 11,022
- Age
- 1y ago

PURINA ONE Light Chicken Dry Cat Food 750g (Pack of 4)
- Price
- £15.87
- Rating
- 4.8/5
- Reviews
- 11,022
- Age
- 3y ago

Purina One Light Adult Dry Cat Food Chicken and Wheat 2.8kg
- Price
- £13.77
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 3y ago

PURINA ONE Light Chicken Dry Cat Food 2.8kg (Pack of 4)
- Price
- £44.59
- Rating
- 4.8/5
- Reviews
- 11,022
- Age
- 3y ago

PRO PLAN VETERINARY DIETS OM Obesity Chicken Wet Cat Food 10x85g (Pack of 4)
- Price
- £23.47
- Rating
- 4.5/5
- Reviews
- 764
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
114
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- ROYAL CANIN60%
- PURINA ONE30%
- Pro Plan Veterinary Diets7%
- IAMS4%
Demand
Diet Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.1×
Search terms
Top Diet Cat Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- royal canin satiety cat food15K/yr
- satiety cat food5K/yr
- diet cat food6K/yr
- purina light dry cat food6K/yr
- purina one light dry cat food4K/yr
- diet cat food dry weight loss3K/yr
- purina one light3K/yr
- purina light2K/yr
Reviews and returns
What reviews say buyers love and hate about Diet Cat Food
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diet Cat Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









