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Diabetic Cat Food

Fail

The top 5 brands take 100% of clicks, so Diabetic Cat Food is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£51K/yr21K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
67%top-5 click share · 5 brands · 52 sellers

Flapen Score

Diabetic Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Diabetic Cat Food is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diabetic Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Diabetic Cat Food 21K times last year and spent an estimated £51K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
10.1%
Market size, estimated
£51Ka year
Top search term
diabetic cat food13K searches a year

02 · Price

A sale here is worth £23.95.

Listings sell for £23.95 on average, from £11.39 to £44.55. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £23.95 that is £2K to £6K a year per listing.

Average price
£23.95inside the $15 to $100 sweet spot
Price range
£11.39–£44.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #192 within Cats. It carries 283 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
43%
Out of stock, average day
0.0%
Average rank
#192in Cats
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
283per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Diabetic Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Pro Plan Veterinary Diets43%
  • ROYAL CANIN42%
  • UbiPet10%
  • Purina3%
  • Animonda Integra Protect2%

Demand

Diabetic Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '26FebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 6 of 12 months tracked

Search terms

Top Diabetic Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diabetic cat food13K/yr
  • diabetic cat food wet5K/yr
  • royal canin diabetic cat food3K/yr

Reviews and returns

What reviews say buyers love and hate about Diabetic Cat Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money45%−0.16

Overpriced

Expensive for 1 box

too pricey good

Size-Overall14%−0.03

The biscuits are quite small

smaller than usual biscuits

Smell9%−0.04

It smells quite strong which is off putting to me

Moist/Dry5%+1.06

Dm dry biscits

Stale/Rotten/Spoiled5%−0.03

Bad batch

Love

Pet Friendly30%

The item it's self my cat loves it, However, I had it on a monthly repeat, ordered on the 18th and yet delivery was not until the 26th

Cats love these treats

Cats love it

Quality-Overall17%+0.59

I do know that Royal Canin is a good brand

Excellent product

Good quality

Moist/Dry13%+1.06

both my cats really love this dry food

I am so glad she likes Scrumble All Natural Dry Food

And I was happy to have found a good quality dry food that they both liked

Ingredients-Overall8%+0.69

but excellent ingredients

less begging for food so obviously keeps them full as the ingredients are pure

Taste-Overall6%−0.01

Usually my cat loves eating this

so it is good to see his mass reduction food was consumed with the same gusto as the food that got him in his current predicament

Return

0.0% Return rate 0% Fixable by listing

Value For Money100%▁▁▁█▁▁

Overpriced

Expensive for 1 box

too pricey good

FAQ

Common Diabetic Cat Food questions

Answered from the same tracked data.