Diabetic Cat Food
FailThe top 5 brands take 100% of clicks, so Diabetic Cat Food is a Fail.
- Flapen Score
- 45 / 100Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 5045
- Market size
- £51K/yr21K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 67%top-5 click share · 5 brands · 52 sellers
Flapen Score
Diabetic Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Diabetic Cat Food is stronger. Inside it, weaker.
Market
The Diabetic Cat Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Diabetic Cat Food 21K times last year and spent an estimated £51K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
10.1% of searches ended in a purchase last week.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £51Ka year
- Top search term
- diabetic cat food13K searches a year
02 · Price
A sale here is worth £23.95.
Listings sell for £23.95 on average, from £11.39 to £44.55. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £23.95 that is £2K to £6K a year per listing.
- Average price
- £23.95inside the $15 to $100 sweet spot
- Price range
- £11.39–£44.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #192 within Cats. It carries 283 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 43%
- Out of stock, average day
- 0.0%
- Average rank
- #192in Cats
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 283per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Diabetic Cat Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Royal Canin Cat Diabetic Cat Food 12 x 85g
- Price
- £13.59
- Rating
- 4.4/5
- Reviews
- 490
- Age
- 13y ago

PRO PLAN VETERINARY DIETS DM Diabetes Dry Cat Food 1.5kg
- Price
- £14.38
- Rating
- 4.7/5
- Reviews
- 324
- Age
- 10y ago

PRO PLAN VETERINARY DIETS DM Diabetes Chicken Wet Cat Food 10x85g (Pack of 4)
- Price
- £28.52
- Rating
- 4.5/5
- Reviews
- 764
- Age
- 3y ago

Royal Canin Veterinary Diet Diabetic Dry Cat Food 1.5 kg
- Price
- £19.30
- Rating
- 4.4/5
- Reviews
- 495
- Age
- 13y ago

Diabetes Wet Cat Food Pouches Bundle with DM Veterinary Diets Beef and Chicken Flavour (Total 10 x 85gram) plus UbiPet Catnip and Lint Roller
- Price
- £15.74
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
Trending
90-day click momentum
PRO PLAN VETERINARY DIETS DM Diabetes Management Wet Cat Food Beef 10x85g
- Price
- £11.39
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 3y ago

Royal Canin Veterinary Diet Feline Urinary S/O Moderate Calorie Gravy Pouches 48 x 85g
- Price
- £39.54
- Rating
- 4.6/5
- Reviews
- 661
- Age
- 11y ago

Royal Canin Feline Adult Diabetic S/O Veterinary Diet Wet Cat Food Pouches - 48 x 85g
- Price
- £44.55
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago

PRO PLAN VETERINARY DIETS DM Diabetes Chicken Wet Cat Food 10x85g (Pack of 4)
- Price
- £28.52
- Rating
- 4.5/5
- Reviews
- 764
- Age
- 3y ago

PRO PLAN VETERINARY DIETS DM Diabetes Dry Cat Food 1.5kg
- Price
- £14.38
- Rating
- 4.7/5
- Reviews
- 324
- Age
- 10y ago
Newest
by launch date
Diabetes Wet Cat Food Pouches Bundle with DM Veterinary Diets Beef and Chicken Flavour (Total 10 x 85gram) plus UbiPet Catnip and Lint Roller
- Price
- £15.74
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago

Royal Canin Feline Adult Diabetic S/O Veterinary Diet Wet Cat Food Pouches - 48 x 85g
- Price
- £44.55
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago

PRO PLAN VETERINARY DIETS DM Diabetes Chicken Wet Cat Food 10x85g (Pack of 4)
- Price
- £28.52
- Rating
- 4.5/5
- Reviews
- 764
- Age
- 3y ago

PRO PLAN VETERINARY DIETS DM Diabetes Management Wet Cat Food Beef 10x85g
- Price
- £11.39
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 3y ago

PRO PLAN VETERINARY DIETS DM Diabetes Mousse Wet Cat Food 195g (Pack of 24)
- Price
- £39.68
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
52
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Pro Plan Veterinary Diets43%
- ROYAL CANIN42%
- UbiPet10%
- Purina3%
- Animonda Integra Protect2%
Demand
Diabetic Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 6 of 12 months tracked
Search terms
Top Diabetic Cat Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- diabetic cat food13K/yr
- diabetic cat food wet5K/yr
- royal canin diabetic cat food3K/yr
Reviews and returns
What reviews say buyers love and hate about Diabetic Cat Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Overpriced
Expensive for 1 box
too pricey good
The biscuits are quite small
smaller than usual biscuits
It smells quite strong which is off putting to me
Dm dry biscits
Bad batch
Love
The item it's self my cat loves it, However, I had it on a monthly repeat, ordered on the 18th and yet delivery was not until the 26th
Cats love these treats
Cats love it
I do know that Royal Canin is a good brand
Excellent product
Good quality
both my cats really love this dry food
I am so glad she likes Scrumble All Natural Dry Food
And I was happy to have found a good quality dry food that they both liked
but excellent ingredients
less begging for food so obviously keeps them full as the ingredients are pure
Usually my cat loves eating this
so it is good to see his mass reduction food was consumed with the same gusto as the food that got him in his current predicament
Return
0.0% Return rate 0% Fixable by listing
Overpriced
Expensive for 1 box
too pricey good
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diabetic Cat Food questions
Answered from the same tracked data.









