How competitive is the Dentastix Small Dogs niche on Amazon United Kingdom?

7 brands and 77 sellers compete in Dentastix Small Dogs on Amazon United Kingdom. The top 5 Dentastix Small Dogs products take 66% of clicks and its top 5 brands hold 94% of demand.

What does it cost to enter the Dentastix Small Dogs niche?

Dentastix Small Dogs sells for £7.85 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.14–£18.15. The average incumbent carries 2,069 reviews — the moat a new listing must climb.

Dentastix Small Dogs

brand-locked demand (top 5 brands take 94% of clicks) — Dentastix Small Dogs doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dentastix Small Dogs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dentastix Small Dogs is a £69K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 39/100.

Dentastix Small Dogs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.7% over the last 90 days and 19.6% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr10K

Search volume / yr-11.7%45K

Conversion rate19.6%

Avg price£7.85

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers7 · 77

Top-5 product click share66%

Open market6%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Top Dentastix Small Dogs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pedigree DentaStix Functional Snacks Daily Dental Chews for Small Dogs (5 -10 kg) Megapack of 16 x 7 (112 Sticks)

Price: £14.40
Rating: 4.7/5
Reviews: 6,381
Age: 8y ago

Mars Pedigree Dentastix Daily Oral Care Dental Chews Small Breed (105 Sticks)

Price: £12.80
Rating: 4.6/5
Reviews: 479
Age: 6y ago

Pedigree Dentastix Light 35 Sticks Dental Chews Small Dog

Price: £4.72
Rating: 4.6/5
Reviews: 143
Age: 11mo ago

Pedigree Dentastix - Daily Fresh Dental Chews - Dog Treats for Small Dog - 70 Sticks (Pack of 10)

Price: £8.74
Rating: 4.6/5
Reviews: 1,870
Age: 11y ago

Pedigree DentaStix Daily Dental Chews Small Dog 5-10kg 105 Sticks

Price: £12.93
Rating: 4.6/5
Reviews: 379
Age: 7y ago

Newest

by launch date

Pedigree Dentastix Light 35 Sticks Dental Chews Small Dog

Price: £4.72
Rating: 4.6/5
Reviews: 143
Age: 11mo ago

Pedigree Dentastix Light 28 Sticks Dental Chews Medium Dog Treats

Price: £5.25
Rating: 4.5/5
Reviews: 133
Age: 11mo ago

by Amazon - Daily Dental Sticks - Small Dog 220g

Price: £1.14
Rating: 4.7/5
Reviews: 397
Age: 1y ago

WHIMZEES Puppy Stix XS/S 28 Pieces Dog Dental Stix Size XS/S Dog Dental Sticks for Extra Small and Small Breeds Natural and Grain Free Rawhide-Free Vegetarian No Added Sugar

Price: £4.28
Rating: 4.5/5
Reviews: 8,380
Age: 3y ago

DENTALIFE ActivFresh Small Dental Chicken Dog Chews 30 Sticks (Pack of 2)

Price: £9.71
Rating: 4.6/5
Reviews: 881
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

Pedigree56%
Mars18%
Pooch & Mutt9%
WHIMZEES6%
YYchan5%
Dentalife3%
Open — no brand owns it (1 brand, 2%)

Dentastix Small Dogs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR19.6%Products21Brands7Top 5 Brands94%OOS Rate5.6%Rating4.6★Reviews2,069Avg BSR#47

Top Dentastix Small Dogs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dentastix small dogs22K/yr -5.1%19.6% conv.
dental sticks dogs small8K/yr -14.5%14.5% conv.
pedigree dentastix small dog5K/yr -7.8%17.0% conv.
small dog dental sticks4K/yr -13.5%14.4% conv.
dog small dental sticks3K/yr -28.2%13.8% conv.
dental chews for small dogs3K/yr -30.1%10.2% conv.

What reviews say buyers love and hate about Dentastix Small Dogs

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Pet Friendly38%

“My Dog LoveS thiss”

Value For Money18%

“Good price”

Quality-Overall8%

“so no complaints here”

Ease Of Chewing/Swallowing7%

“better chewing experience”

Taste-Overall6%

“Great Treats”

What buyers complain about

70% of reviews

Indigestion16%

“Diarrhea”

Ease Of Chewing/Swallowing11%

“Dog chew”

Smell10%

“Bag came open and the sticks smelled like they had gone off and looked moldy”

Size-Overall9%

“The size of the sticks are quite long”

Advertised Vs Actual Product6%

“False advertising”

Common Dentastix Small Dogs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dentastix Small Dogs 39/100 on Amazon United Kingdom — Skip it. The niche generates £69K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -11.7% over the last 90 days.

Dentastix Small Dogs buyers on Amazon United Kingdom complain most about Indigestion, Ease Of Chewing/Swallowing, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.