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Dentastix Small Dogs

Fail

The top 5 brands take 94% of clicks, so Dentastix Small Dogs is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£69K/yr45K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
66%top-5 click share · 7 brands · 77 sellers

Flapen Score

Dentastix Small Dogs against its category

The dotted line is the Pet Supplies average. Past it, Dentastix Small Dogs is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dentastix Small Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dentastix Small Dogs 45K times last year and spent an estimated £69K. The top 5 brands take 94% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 19.6% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
19.6%
Market size, estimated
£69Ka year
Top search term
dentastix small dogs22K searches a year

02 · Price

A sale here is worth £7.85.

Listings sell for £7.85 on average, from £1.14 to £18.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.85 that is £2K to £4K a year per listing.

Average price
£7.85under the $15 to $100 sweet spot
Price range
£1.14–£18.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #47 within Health Supplies. It carries 2,069 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
86%
Out of stock, average day
5.6%
Average rank
#47in Health Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,069per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
76 months

Products

Top Dentastix Small Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 flat

Sellers

77

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 99%

Open market

2%

  • Pedigree56%
  • Mars18%
  • Pooch & Mutt9%
  • WHIMZEES6%
  • YYchan5%
  • Dentalife3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Dentastix Small Dogs search demand

Weekly searches over the year. Pick a range.

800600May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Dentastix Small Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dentastix small dogs22K/yr
  • dental sticks dogs small8K/yr
  • pedigree dentastix small dog5K/yr
  • small dog dental sticks4K/yr
  • dog small dental sticks3K/yr
  • dental chews for small dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Dentastix Small Dogs

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Pet Friendly”
16%of negative reviews mention “Indigestion”
<0.1%of orders come back, a rate Amazon rounds to zero
“Diarrhea”
A buyer, on “Indigestion”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dentastix Small Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data