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Dentastix Small Dogs

Fail

The top 5 brands take 94% of clicks, so Dentastix Small Dogs is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£69K/yr45K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
66%top-5 click share · 7 brands · 77 sellers

Flapen Score

Dentastix Small Dogs against its category

The dotted line is the Pet Supplies average. Past it, Dentastix Small Dogs is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dentastix Small Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dentastix Small Dogs 45K times last year and spent an estimated £69K. The top 5 brands take 94% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

19.6% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
19.6%
Market size, estimated
£69Ka year
Top search term
dentastix small dogs22K searches a year

02 · Price

A sale here is worth £7.85.

Listings sell for £7.85 on average, from £1.14 to £18.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.85 that is £2K to £4K a year per listing.

Average price
£7.85under the $15 to $100 sweet spot
Price range
£1.14–£18.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #47 within Health Supplies. It carries 2,069 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
86%
Out of stock, average day
5.6%
Average rank
#47in Health Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,069per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
76 months

Products

Top Dentastix Small Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 flat

Sellers

77

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

2%

  • Pedigree56%
  • Mars18%
  • Pooch & Mutt9%
  • WHIMZEES6%
  • YYchan5%
  • Dentalife3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Dentastix Small Dogs search demand

Weekly searches over the year. Pick a range.

800600May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Dentastix Small Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dentastix small dogs22K/yr
  • dental sticks dogs small8K/yr
  • pedigree dentastix small dog5K/yr
  • small dog dental sticks4K/yr
  • dog small dental sticks3K/yr
  • dental chews for small dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Dentastix Small Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Indigestion16%−0.11

Diarrhea

Made both my dogs sick

Really upset my dogs tummy

Ease Of Chewing/Swallowing11%−0.02

Dog chew

Doesn't swallow them in seconds

The chews are much harder

Smell10%−0.04

Bag came open and the sticks smelled like they had gone off and looked moldy

strange smell too

Smelly

Size-Overall9%−0.02

The size of the sticks are quite long

Quite large in size

small

Advertised Vs Actual Product6%−0.04

False advertising

No appropriate and this isn't specified clearly

clearly just a marketing strategy to sell their products

Love

Pet Friendly38%

My Dog LoveS thiss

dog enjoys them

dog is happy

Value For Money18%+0.93

Good price

Excellent value for money

Good value for money

Quality-Overall8%+0.45

so no complaints here

Excellent product

Good quality

Ease Of Chewing/Swallowing7%−0.02

better chewing experience

Good chewing

easy to chew

Taste-Overall6%+0.39

Great Treats

he enjoys the taste

Excellent treat

FAQ

Common Dentastix Small Dogs questions

Answered from the same tracked data.