dentastix small dogs
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Okay2,069.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.85avg listing price — sweet spot $15–$100
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Price range
Bad£1.14–£18.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£69K£69K/yr · 45K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dentastix small dogs is a £69K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dentastix small dogs market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £63K–£79K
- units × avg price
- Conversion rate
- 19.6%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 67%
- Out of stock
- 5.6%
- Avg brand age
- 76 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
77
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
66%
Top 20: 99%
Open market
2%
- Pedigree56%
- Mars18%
- Pooch & Mutt9%
- WHIMZEES6%
- YYchan5%
- Dentalife3%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 13 weeks — -11.7% search growth over the last 90 days.Top dentastix small dogs search terms
- dentastix small dogs22K/yr
- dental sticks dogs small8K/yr
- pedigree dentastix small dog5K/yr
- small dog dental sticks4K/yr
- dog small dental sticks3K/yr
- dental chews for small dogs3K/yr
Top dentastix small dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pedigree DentaStix Functional Snacks Daily Dental Chews for Small Dogs (5 -10 kg) Megapack of 16 x 7 (112 Sticks)
Pedigree£14.404.7★6,381 rev
Mars Pedigree Dentastix Daily Oral Care Dental Chews Small Breed (105 Sticks)
Mars£12.804.6★479 rev
Pedigree Dentastix Light 35 Sticks Dental Chews Small Dog
Pedigree£4.724.6★143 rev
Pedigree Dentastix - Daily Fresh Dental Chews - Dog Treats for Small Dog - 70 Sticks (Pack of 10)
Pedigree£8.744.6★1,870 rev
Pedigree DentaStix Daily Dental Chews Small Dog 5-10kg 105 Sticks
YYchan£12.934.6★379 rev
Newest
by launch datePedigree Dentastix Light 35 Sticks Dental Chews Small Dog
Pedigree£4.72143 rev
Pedigree Dentastix Light 28 Sticks Dental Chews Medium Dog Treats
Pedigree£5.25133 rev
by Amazon - Daily Dental Sticks - Small Dog 220g
by Amazon£1.14397 rev
WHIMZEES Puppy Stix XS/S 28 Pieces Dog Dental Stix Size XS/S Dog Dental Sticks for Extra Small and Small Breeds Natural and Grain Free Rawhide-Free Vegetarian No Added Sugar
WHIMZEES£4.288,380 rev
DENTALIFE ActivFresh Small Dental Chicken Dog Chews 30 Sticks (Pack of 2)
Dentalife£9.71881 rev
Trending
90-day click momentumPedigree Dentastix Light 28 Sticks Dental Chews Medium Dog Treats
Pedigree£5.254.5★
Pedigree Dentastix Light 35 Sticks Dental Chews Small Dog
Pedigree£4.724.6★
Pooch & Mutt - Cheddar Cheese Dog Dental Sticks (Small Sticks) Dog Dental Chew for Teeth and Gums Cleaning 1 pack of 7 sticks (packaging may vary)
Pooch & Mutt£2.874.3★
WHIMZEES Puppy Stix XS/S 28 Pieces Dog Dental Stix Size XS/S Dog Dental Sticks for Extra Small and Small Breeds Natural and Grain Free Rawhide-Free Vegetarian No Added Sugar
WHIMZEES£4.284.5★
Pooch & Mutt - Calming Dog Dental Sticks Hemp & Sage 7 sticks
Pooch & Mutt£2.814.5★
What buyers say about dentastix small dogs
What buyers praise and complain about, mined from review topics.What buyers love
“My Dog LoveS thiss”
“Good price”
“so no complaints here”
“better chewing experience”
“Great Treats”
“Nice and soft dog loved them”
“they were a great size”
“doesn't smell too horrible”
“If your dog likes them they make breath fresher as well”
“Clean teeth”
What buyers complain about
“Diarrhea”
“Dog chew”
“Bag came open and the sticks smelled like they had gone off and looked moldy”
“The size of the sticks are quite long”
“False advertising”
“They're very hard”
“Cheaper then”
“Didnt appear to work”
“Cant say his breath is much better”
“Peculiar texture”
Common questions
- Is dentastix small dogs profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the dentastix small dogs niche?
- 7 brands and 77 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in dentastix small dogs?
- Top complaints mined from reviews: Indigestion, Ease Of Chewing/Swallowing, Smell. The return rate is 0.0%.
- What does it cost to enter the dentastix small dogs niche?
- Listings span £1.14–£18.15; the average listing price is £7.85 (sweet spot $15–$100). The average incumbent carries 2,069 reviews — the moat a new listing must climb.