Dentastix Small Dogs
FailThe top 5 brands take 94% of clicks, so Dentastix Small Dogs is a Fail.
- Flapen Score
- 39 / 100Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 5039
- Market size
- £69K/yr45K searches / yr
- 90-day growth
- -11.7%search demand this quarter
- Competition
- 66%top-5 click share · 7 brands · 77 sellers
Flapen Score
Dentastix Small Dogs against its category
The dotted line is the Pet Supplies average. Past it, Dentastix Small Dogs is stronger. Inside it, weaker.
Market
The Dentastix Small Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dentastix Small Dogs 45K times last year and spent an estimated £69K. The top 5 brands take 94% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 19.6% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -11.7%
- Conversion, latest week
- 19.6%
- Market size, estimated
- £69Ka year
- Top search term
- dentastix small dogs22K searches a year
02 · Price
A sale here is worth £7.85.
Listings sell for £7.85 on average, from £1.14 to £18.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.85 that is £2K to £4K a year per listing.
- Average price
- £7.85under the $15 to $100 sweet spot
- Price range
- £1.14–£18.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #47 within Health Supplies. It carries 2,069 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 86%
- Out of stock, average day
- 5.6%
- Average rank
- #47in Health Supplies
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,069per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Dentastix Small Dogs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pedigree DentaStix Functional Snacks Daily Dental Chews for Small Dogs (5 -10 kg) Megapack of 16 x 7 (112 Sticks)
- Price
- £14.40
- Rating
- 4.7/5
- Reviews
- 6,381
- Age
- 8y ago

Mars Pedigree Dentastix Daily Oral Care Dental Chews Small Breed (105 Sticks)
- Price
- £12.80
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 6y ago

Pedigree Dentastix Light 35 Sticks Dental Chews Small Dog
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 11mo ago

Pedigree Dentastix - Daily Fresh Dental Chews - Dog Treats for Small Dog - 70 Sticks (Pack of 10)
- Price
- £8.74
- Rating
- 4.6/5
- Reviews
- 1,870
- Age
- 11y ago

Pedigree DentaStix Daily Dental Chews Small Dog 5-10kg 105 Sticks
- Price
- £12.93
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 7y ago
Trending
estimated 90-day click momentum
Pedigree Dentastix Light 28 Sticks Dental Chews Medium Dog Treats
- Price
- £5.25
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 11mo ago

Pedigree Dentastix Light 35 Sticks Dental Chews Small Dog
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 11mo ago

Pooch & Mutt - Cheddar Cheese Dog Dental Sticks (Small Sticks) Dog Dental Chew for Teeth and Gums Cleaning 1 pack of 7 sticks (packaging may vary)
- Price
- £2.87
- Rating
- 4.3/5
- Reviews
- 432
- Age
- 12y ago

WHIMZEES Puppy Stix XS/S 28 Pieces Dog Dental Stix Size XS/S Dog Dental Sticks for Extra Small and Small Breeds Natural and Grain Free Rawhide-Free Vegetarian No Added Sugar
- Price
- £4.28
- Rating
- 4.5/5
- Reviews
- 8,380
- Age
- 3y ago

Pooch & Mutt - Calming Dog Dental Sticks Hemp & Sage 7 sticks
- Price
- £2.81
- Rating
- 4.5/5
- Reviews
- 220
- Age
- 12y ago
Newest
by launch date
Pedigree Dentastix Light 35 Sticks Dental Chews Small Dog
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 11mo ago

Pedigree Dentastix Light 28 Sticks Dental Chews Medium Dog Treats
- Price
- £5.25
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 11mo ago

by Amazon - Daily Dental Sticks - Small Dog 220g
- Price
- £1.14
- Rating
- 4.7/5
- Reviews
- 397
- Age
- 1y ago

WHIMZEES Puppy Stix XS/S 28 Pieces Dog Dental Stix Size XS/S Dog Dental Sticks for Extra Small and Small Breeds Natural and Grain Free Rawhide-Free Vegetarian No Added Sugar
- Price
- £4.28
- Rating
- 4.5/5
- Reviews
- 8,380
- Age
- 3y ago

DENTALIFE ActivFresh Small Dental Chicken Dog Chews 30 Sticks (Pack of 2)
- Price
- £9.71
- Rating
- 4.6/5
- Reviews
- 881
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
77
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 99%
Open market
2%
- Pedigree56%
- Mars18%
- Pooch & Mutt9%
- WHIMZEES6%
- YYchan5%
- Dentalife3%
- Open — no brand owns it (1 brand, 2%)
Demand
Dentastix Small Dogs search demand
Weekly searches over the year. Pick a range.
Search terms
Top Dentastix Small Dogs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dentastix small dogs22K/yr
- dental sticks dogs small8K/yr
- pedigree dentastix small dog5K/yr
- small dog dental sticks4K/yr
- dog small dental sticks3K/yr
- dental chews for small dogs3K/yr
Reviews and returns
What reviews say buyers love and hate about Dentastix Small Dogs
We read the reviews and the return reasons for every product selling here.
“Diarrhea”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dentastix Small Dogs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









