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Dentastix Large Dog

Fail

The top 5 brands take 100% of clicks, so Dentastix Large Dog is a Fail.

Flapen Score
41
41 / 100
Ranks 725 of 875 Pet Supplies niches · −9 vs the category median of 50
Market size
£184K/yr62K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
80%top-5 click share · 4 brands · 70 sellers

Flapen Score

Dentastix Large Dog against its category

The dotted line is the Pet Supplies average. Past it, Dentastix Large Dog is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dentastix Large Dog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dentastix Large Dog 62K times last year and spent an estimated £184K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 18.6% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £184K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
18.6%
Market size, estimated
£184Ka year
Top search term
dentastix large dog35K searches a year

02 · Price

A sale here is worth £15.90.

Listings sell for £15.90 on average, from £5.26 to £29.25. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £15.90 that is £12K to £16K a year per listing.

Average price
£15.90inside the $15 to $100 sweet spot
Price range
£5.26–£29.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Health Supplies. It carries 3,845 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#46in Health Supplies
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,845per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Dentastix Large Dog products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£18K£37K£55K£74K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

70

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • Pedigree68%
  • Cowjag27%
  • Upperizon3%
  • Dentalife2%

Demand

Dentastix Large Dog search demand

Weekly searches over the year. Pick a range.

1K750Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Dentastix Large Dog search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dentastix large dog35K/yr
  • dental sticks large dog9K/yr
  • pedigree dentastix large dog7K/yr
  • dental sticks dogs large6K/yr
  • dentastix large5K/yr

Reviews and returns

What reviews say buyers love and hate about Dentastix Large Dog

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Pet Friendly”
24%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smells like vomit or stinking feet”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dentastix Large Dog questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data