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Dentalife Cat

Fail

The top 5 brands take 99% of clicks, so Dentalife Cat is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£60K/yr51K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
59%top-5 click share · 6 brands · 103 sellers

Flapen Score

Dentalife Cat against its category

The dotted line is the Pet Supplies average. Past it, Dentalife Cat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dentalife Cat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dentalife Cat 51K times last year and spent an estimated £60K. The top 5 brands take 99% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
13.9%
Market size, estimated
£60Ka year
Top search term
dentalife20K searches a year

02 · Price

A sale here is worth £8.55.

Listings sell for £8.55 on average, from £0.86 to £19.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.55 that is £2K to £4K a year per listing.

Average price
£8.55under the $15 to $100 sweet spot
Price range
£0.86–£19.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Cats. It carries 1,454 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#107in Cats
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,454per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Dentalife Cat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

103

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

0%

  • Dentalife72%
  • Purina12%
  • PURINA11%
  • Scrumbles2%
  • PURINA PRO PLAN2%
  • whiskas1%

Demand

Dentalife Cat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 8 of 12 months tracked

Search terms

Top Dentalife Cat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dentalife20K/yr
  • dentalife cat16K/yr
  • purina dentalife cat6K/yr
  • purina dentalife5K/yr
  • dentalife cat treats3K/yr

Reviews and returns

What reviews say buyers love and hate about Dentalife Cat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%+0.11

Packet was bigger than I expected

quite large so l halved them

I break this up into smaller size

Advertised Vs Actual Product10%−0.08

Bag weight discrepancy

clearly just a marketing strategy to sell their products

Not as described

Taste-Overall10%+0.48

Not to cat's taste

Dont personally know what they taste like

I cant tell you how they taste

Ease Of Chewing/Swallowing8%−0.06

Dog chews

Not soft to chew

she couldnt chew it

Breathability6%

And her breath was horrible

No more cat breath

Cant say his breath is much better

Love

Pet Friendly42%

Dogs approved

Cat approved

Cats love them

Value For Money12%+0.06

Value for money

Excellent value

Decent price

Taste-Overall9%+0.48

she is happy with the taste of the treats

taste great

My cats love the taste of these

Quality-Overall5%−0.02

Excellent product

Good quality

Good quality and very effective

Soothing/Teething4%

the calming treats

Good for my cats teeth

Good for their teeth

FAQ

Common Dentalife Cat questions

Answered from the same tracked data.