Dentalife Cat
FailThe top 5 brands take 99% of clicks, so Dentalife Cat is a Fail.
- Flapen Score
- 39 / 100Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 5039
- Market size
- £60K/yr51K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 103 sellers
Flapen Score
Dentalife Cat against its category
The dotted line is the Pet Supplies average. Past it, Dentalife Cat is stronger. Inside it, weaker.
Market
The Dentalife Cat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dentalife Cat 51K times last year and spent an estimated £60K. The top 5 brands take 99% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
13.9% of searches ended in a purchase last week.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £60Ka year
- Top search term
- dentalife20K searches a year
02 · Price
A sale here is worth £8.55.
Listings sell for £8.55 on average, from £0.86 to £19.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.55 that is £2K to £4K a year per listing.
- Average price
- £8.55under the $15 to $100 sweet spot
- Price range
- £0.86–£19.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Cats. It carries 1,454 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #107in Cats
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,454per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Dentalife Cat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DENTALIFE Dental Chicken Cat Treats 40g (Pack of 8)
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 6y ago

Purina Dentalife Dental Treats For Cats Bundle; Savory Salmon And Tasty Chicken
- Price
- £4.92
- Rating
- 4.5/5
- Reviews
- 2,700
- Age
- 10y ago

DENTALIFE Medium Dog Dental Sticks - Chicken 2 x 42 Pack
- Price
- £13.06
- Rating
- 4.7/5
- Reviews
- 5,773
- Age
- 5y ago

PURINA Dentalife Dental Treats for Cats | Bundle of 6 | Chicken 40g x 3 and Salmon 40g x 3
- Price
- £9.76
- Rating
- 4.7/5
- Reviews
- 509
- Age
- 4y ago

DENTALIFE Dental Chicken Cat Treats 140g (Pack of 5)
- Price
- £13.18
- Rating
- 4.7/5
- Reviews
- 298
- Age
- 4y ago
Trending
90-day click momentum
DENTALIFE ActivFresh Medium Dental Chicken Dog Chews 5 Sticks
- Price
- £0.86
- Rating
- 4.7/5
- Reviews
- 211
- Age
- 4y ago

DENTALIFE Small Dental Chicken Dog Chews 21 Sticks (Pack of 3)
- Price
- £7.62
- Rating
- 4.7/5
- Reviews
- 1,464
- Age
- 9y ago

Scrumbles Dental Krunchies Cat Treats
- Price
- £1.18
- Rating
- 4.7/5
- Reviews
- 471
- Age
- 1y ago

DENTALIFE Dental Chicken Cat Treats 40g (Pack of 8)
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 6y ago

DENTALIFE ActivFresh Small Dental Chicken Dog Chews 30 Sticks (Pack of 2)
- Price
- £9.71
- Rating
- 4.6/5
- Reviews
- 881
- Age
- 4y ago
Newest
by launch date
Scrumbles Dental Krunchies Cat Treats
- Price
- £1.18
- Rating
- 4.7/5
- Reviews
- 471
- Age
- 1y ago

WHISKAS Dentabites 40g (Pack of 6) Adult Cat Treats with Chicken
- Price
- £5.06
- Rating
- 4.7/5
- Reviews
- 268
- Age
- 1y ago

DENTALIFE Small Dental Chicken Dog Chews 30 Sticks (Pack of 2)
- Price
- £9.14
- Rating
- 4.7/5
- Reviews
- 5,773
- Age
- 3y ago

DENTALIFE Dental Chicken Cat Treats 140g (Pack of 5)
- Price
- £13.18
- Rating
- 4.7/5
- Reviews
- 298
- Age
- 4y ago

DENTALIFE Dental Chicken Cat Treats 140g
- Price
- £3.07
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
103
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
0%
- Dentalife72%
- Purina12%
- PURINA11%
- Scrumbles2%
- PURINA PRO PLAN2%
- whiskas1%
Demand
Dentalife Cat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 8 of 12 months tracked
Search terms
Top Dentalife Cat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dentalife20K/yr
- dentalife cat16K/yr
- purina dentalife cat6K/yr
- purina dentalife5K/yr
- dentalife cat treats3K/yr
Reviews and returns
What reviews say buyers love and hate about Dentalife Cat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Packet was bigger than I expected
quite large so l halved them
I break this up into smaller size
Bag weight discrepancy
clearly just a marketing strategy to sell their products
Not as described
Not to cat's taste
Dont personally know what they taste like
I cant tell you how they taste
Dog chews
Not soft to chew
she couldnt chew it
And her breath was horrible
No more cat breath
Cant say his breath is much better
Love
Dogs approved
Cat approved
Cats love them
Value for money
Excellent value
Decent price
she is happy with the taste of the treats
taste great
My cats love the taste of these
Excellent product
Good quality
Good quality and very effective
the calming treats
Good for my cats teeth
Good for their teeth
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dentalife Cat questions
Answered from the same tracked data.









