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Dentalife Cat

Fail

The top 5 brands take 99% of clicks, so Dentalife Cat is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£60K/yr51K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
59%top-5 click share · 6 brands · 103 sellers

Flapen Score

Dentalife Cat against its category

The dotted line is the Pet Supplies average. Past it, Dentalife Cat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dentalife Cat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dentalife Cat 51K times last year and spent an estimated £60K. The top 5 brands take 99% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
13.9%
Market size, estimated
£60Ka year
Top search term
dentalife20K searches a year

02 · Price

A sale here is worth £8.55.

Listings sell for £8.55 on average, from £0.86 to £19.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.55 that is £2K to £4K a year per listing.

Average price
£8.55under the $15 to $100 sweet spot
Price range
£0.86–£19.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Cats. It carries 1,454 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#107in Cats
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,454per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Dentalife Cat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

103

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 97%

Open market

0%

  • Dentalife72%
  • Purina12%
  • PURINA11%
  • Scrumbles2%
  • PURINA PRO PLAN2%
  • whiskas1%

Demand

Dentalife Cat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 8 of 12 months tracked

Search terms

Top Dentalife Cat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dentalife20K/yr
  • dentalife cat16K/yr
  • purina dentalife cat6K/yr
  • purina dentalife5K/yr
  • dentalife cat treats3K/yr

Reviews and returns

What reviews say buyers love and hate about Dentalife Cat

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Pet Friendly”
11%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Packet was bigger than I expected”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dentalife Cat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data