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Dental Powder

Fail

The top 5 products take 100% of clicks, so Dental Powder is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£156K/yr113K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
100%top-5 click share · 5 brands · 8 sellers

Flapen Score

Dental Powder against its category

The dotted line is the Pet Supplies average. Past it, Dental Powder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dental Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dental Powder 113K times last year and spent an estimated £156K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
10.6%
Market size, estimated
£156Ka year
Top search term
nutripaw dental powder70K searches a year

02 · Price

A sale here is worth £12.91.

Listings sell for £12.91 on average, from £9.53 to £20.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £12.91 that is £19K to £26K a year per listing.

Average price
£12.91under the $15 to $100 sweet spot
Price range
£9.53–£20.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£19K–£26K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Health Supplies. It carries 7,392 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#4in Health Supplies
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,392per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dental Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£31K£62K£93K£124K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • NutriPaw69%
  • ProDen PlaqueOff17%
  • BUGALUGS5%
  • Protexin Veterinary5%
  • Pooch & Mutt4%

Demand

Dental Powder search demand

Weekly searches over the year. Pick a range.

5K3KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Dental Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nutripaw dental powder70K/yr
  • nutri paw dental powder32K/yr
  • dental powder6K/yr
  • nutra paw dental powder3K/yr
  • dentamax probiotic dental powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Dental Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.29

Doesn't work

Not worked for

Didnt work for my dogs

Breathability17%+0.58

Didn't help my dogs breath is still awful

his breath was awful

no so good for breath

Value For Money14%

It is quite expensive

seemed expensive for what it was

It's a bit pricey

Indigestion10%−0.18

Gave dog diarrhea

Caused stomach problems

Turned my babes tummy

Smell9%−0.05

can't smell it

Strong smell

Smells fishy

Love

Breathability19%+0.58

Fresh breath

Fresher dog breath

No more bad breath

Quality-Overall15%+1.44

Excellent product

Good product Good quality quick delivery recommend you buy from this seller thank you

Decent for what it is

Ease Of Use10%+0.29

Easy to Use

Very easy to use once you find the scoop

Its incredibly easy to use—just sprinkle it over my pets food once a day

Value For Money9%

reasonably priced

Good value for money

Good value

Advertised Vs Actual Product8%+0.62

Does what it says

As described

Just what I ordered

Return

0.0% Return rate 23% Fixable by listing

Functionality-Overall25%▁▆▄▁█▁

Doesn't work

Not worked for

Didnt work for my dogs

Size-Overall17%▁▁▆█▁▄

Tiny tub

Small size

The container is small

Value For Money13%▁▁▁▁▁█

It is quite expensive

seemed expensive for what it was

It's a bit pricey

Indigestion8%▁▁▁▁█▃

Gave dog diarrhea

Caused stomach problems

Turned my babes tummy

Ingredients-Overall6%▁█▁▁▁▂

FAQ

Common Dental Powder questions

Answered from the same tracked data.