Dental Cat Food
MaybeReturns run at only 0.0% of orders. But demand is soft, at -1.9% this quarter, so Dental Cat Food is a Maybe.
- Flapen Score
- 54 / 100Top 31% of 875 Pet Supplies niches · +4 vs the category median of 5054
- Market size
- £126K/yr74K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 50%top-5 click share · 11 brands · 128 sellers
Flapen Score
Dental Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Dental Cat Food is stronger. Inside it, weaker.
Market
The Dental Cat Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dental Cat Food 74K times last year and spent an estimated £126K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £126Ka year
- Peak month
- September16.7× the quietest month
- Top search term
- hills prescription cat food26K searches a year
02 · Price
A sale here is worth £22.07.
Listings sell for £22.07 on average, from £1.18 to £52.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £22.07 that is £2K to £6K a year per listing.
- Average price
- £22.07inside the $15 to $100 sweet spot
- Price range
- £1.18–£52.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Cats. It carries 441 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 33%
- Out of stock, average day
- 0.0%
- Average rank
- #208in Cats
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 441per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Dental Cat Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ROYAL CANIN Veterinary Diet Dry Cat Food Dental 3 Kg
- Price
- £24.32
- Rating
- 4.7/5
- Reviews
- 840
- Age
- 16y ago

Hills Prescription Diet t/d Feline 1.5kg
- Price
- £22.01
- Rating
- 4.6/5
- Reviews
- 472
- Age
- 13y ago

Royal Canin Dental Care Cat Food 1.5kg
- Price
- £17.15
- Rating
- 4.7/5
- Reviews
- 1,153
- Age
- 16y ago

Royal Canin Cat Food Veterinary Dental DS0 29
- Price
- £16.86
- Rating
- 4.5/5
- Reviews
- 481
- Age
- 14y ago

HILLS PRESCRIPTION Diet Cat Digestive Care i/d Wet Food Chunks in Gravy with Salmon 12x85g Pouch
- Price
- £17.43
- Rating
- 4.0/5
- Reviews
- 191
- Age
- 6y ago
Trending
90-day click momentum
Hills Pet Nutrition Diet T/D Feline Dental Health Cat Food 4Lb Bag
- Price
- £31.37
- Rating
- 4.6/5
- Reviews
- 520
- Age
- 10y ago

Hills Prescription Diet Feline s/d 1.5 kg
- Price
- £22.74
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 13y ago

Scrumbles Dental Krunchies Cat Treats
- Price
- £1.18
- Rating
- 4.7/5
- Reviews
- 471
- Age
- 1y ago

multiple Hills Prescription Diet I/D for Cats | Dry Food 1.5kg Wet food Chicken flavour 2 x 85g | Bundle of 3 with Free random Toy Ball Gift for your cat
- Price
- £35.34
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 4y ago

Hills Prescription Diet Feline Metabolic Weight Loss & Maintenance 3kg
- Price
- £34.65
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 4y ago
Newest
by launch date
Digestive Care Cat Food Bundle with Prescription Diet I/D Pouches in Gravy Chicken and Salmon 12x 85gram plus UbiPet Catnip and Lint Roller
- Price
- £21.54
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 1y ago

Scrumbles Dental Krunchies Cat Treats
- Price
- £1.18
- Rating
- 4.7/5
- Reviews
- 471
- Age
- 1y ago

James Wellbeloved Hypoallergenic Dry Cat Food for Adult Cats Oralcare Turkey 1.5 kg
- Price
- £13.10
- Rating
- 4.8/5
- Reviews
- 109
- Age
- 1y ago

Hills Prescription Diet Feline Z/D Food Sensitivities 1.5kg
- Price
- £21.77
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 3y ago

Hills Prescription Diet Feline Metabolic Weight Loss & Maintenance 3kg
- Price
- £34.65
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
128
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
9%
- ROYAL CANIN43%
- Hill's26%
- HILL'S PRESCRIPTION DIET9%
- EETU4%
- MALTBYS' STORES 1904 LTD4%
- UbiPet4%
- Open — no brand owns it (5 brands, 9%)
Demand
Dental Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 16.7×
Search terms
Top Dental Cat Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hills prescription cat food26K/yr
- royal canin dental cat food13K/yr
- cat dental biscuits6K/yr
- dental cat food6K/yr
- hills prescription diet cat food5K/yr
- royal canin dental4K/yr
- hills dental care cat food5K/yr
- hills id digestive care cat food4K/yr
- hills td dental cat food4K/yr
Reviews and returns
What reviews say buyers love and hate about Dental Cat Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It's little bit to expensive
Expensive
Very expensive, can it be sold as one pack instead of two
Packet was bigger than I expected
Pieces too big
Shame it's only small package
Not to cat's taste
Taste changed
Bag weight discrepancy
And her breath was horrible
Love
My cats love it
My Cat likes this
Cat approved
Good price
Great value
Decent price
taste great
My both cats love this food
My cats love the taste of these
the calming treats
Great For Your Cats Teeth
Good for their teeth
Good quality
Great Product
Good product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dental Cat Food questions
Answered from the same tracked data.









