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Dental Cat Food

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -1.9% this quarter, so Dental Cat Food is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£126K/yr74K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
50%top-5 click share · 11 brands · 128 sellers

Flapen Score

Dental Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Dental Cat Food is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dental Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dental Cat Food 74K times last year and spent an estimated £126K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
7.7%
Market size, estimated
£126Ka year
Peak month
September16.7× the quietest month
Top search term
hills prescription cat food26K searches a year

02 · Price

A sale here is worth £22.07.

Listings sell for £22.07 on average, from £1.18 to £52.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £22.07 that is £2K to £6K a year per listing.

Average price
£22.07inside the $15 to $100 sweet spot
Price range
£1.18–£52.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Cats. It carries 441 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#208in Cats
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
441per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Dental Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

128

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

9%

  • ROYAL CANIN43%
  • Hill's26%
  • HILL'S PRESCRIPTION DIET9%
  • EETU4%
  • MALTBYS' STORES 1904 LTD4%
  • UbiPet4%
  • Open — no brand owns it (5 brands, 9%)

Demand

Dental Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 16.7×

Search terms

Top Dental Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hills prescription cat food26K/yr
  • royal canin dental cat food13K/yr
  • cat dental biscuits6K/yr
  • dental cat food6K/yr
  • hills prescription diet cat food5K/yr
  • royal canin dental4K/yr
  • hills dental care cat food5K/yr
  • hills id digestive care cat food4K/yr
  • hills td dental cat food4K/yr

Reviews and returns

What reviews say buyers love and hate about Dental Cat Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%+0.15

It's little bit to expensive

Expensive

Very expensive, can it be sold as one pack instead of two

Size-Overall19%−0.04

Packet was bigger than I expected

Pieces too big

Shame it's only small package

Taste-Overall13%−0.12

Not to cat's taste

Taste changed

Advertised Vs Actual Product6%−0.07

Bag weight discrepancy

Breathability6%+0.18

And her breath was horrible

Love

Pet Friendly42%

My cats love it

My Cat likes this

Cat approved

Value For Money16%+0.15

Good price

Great value

Decent price

Taste-Overall13%−0.12

taste great

My both cats love this food

My cats love the taste of these

Soothing/Teething5%−0.03

the calming treats

Great For Your Cats Teeth

Good for their teeth

Quality-Overall4%−0.04

Good quality

Great Product

Good product

FAQ

Common Dental Cat Food questions

Answered from the same tracked data.