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Dental Bright for Dogs

Fail

Demand is soft, at -55.0% this quarter, so Dental Bright for Dogs is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£61K/yr41K searches / yr
90-day growth
-55.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Dental Bright for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Dental Bright for Dogs is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dental Bright for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dental Bright for Dogs 41K times last year and spent an estimated £61K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -55.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-55.0%
Conversion, latest week
6.2%
Market size, estimated
£61Ka year
Top search term
dental bright for dogs23K searches a year

02 · Price

A sale here is worth £24.09.

Listings sell for £24.09 on average, from £10.69 to £38.67. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At £24.09 that is £12K to £18K a year per listing.

Average price
£24.09inside the $15 to $100 sweet spot
Price range
£10.69–£38.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Health Supplies. It carries 11,105 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#27in Health Supplies
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,105per listing
Listings tracked
3

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dental Bright for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£37K£49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • DogSuppy90%
  • ProDen PlaqueOff10%

Demand

Dental Bright for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 4.4× · 6 of 12 months tracked

Search terms

Top Dental Bright for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dental bright for dogs23K/yr
  • dogsupply dental bright7K/yr
  • dental bright8K/yr
  • dental bright powder dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Dental Bright for Dogs

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Breathability”
19%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesn't work”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dental Bright for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data