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Dental Bright for Dogs

Fail

Demand is soft, at -55.0% this quarter, so Dental Bright for Dogs is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£61K/yr41K searches / yr
90-day growth
-55.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Dental Bright for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Dental Bright for Dogs is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dental Bright for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dental Bright for Dogs 41K times last year and spent an estimated £61K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -55.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-55.0%
Conversion, latest week
6.2%
Market size, estimated
£61Ka year
Top search term
dental bright for dogs23K searches a year

02 · Price

A sale here is worth £24.09.

Listings sell for £24.09 on average, from £10.69 to £38.67. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At £24.09 that is £12K to £18K a year per listing.

Average price
£24.09inside the $15 to $100 sweet spot
Price range
£10.69–£38.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Health Supplies. It carries 11,105 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#27in Health Supplies
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,105per listing
Listings tracked
3

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dental Bright for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£37K£49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • DogSuppy90%
  • ProDen PlaqueOff10%

Demand

Dental Bright for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 4.4× · 6 of 12 months tracked

Search terms

Top Dental Bright for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dental bright for dogs23K/yr
  • dogsupply dental bright7K/yr
  • dental bright8K/yr
  • dental bright powder dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Dental Bright for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.29

Doesn't work

Hasn't worked for my 2 year old dog

But results show slowly

Breathability19%+0.14

no so good for breath

did nothing to improve his breath

His breath was so bad you enter the room

Value For Money17%

quite expensive

but gosh is it crazily over priced

seemed expensive for what it was

Indigestion10%−0.20

Causes Diarrhoea

Badly upset my dogs stomach

gave bloody diarrhea

Size-Overall8%−0.09

The package is small

Small size

The container is small

Love

Breathability18%+0.14

Noticeably Fresher Breath & Great Value

improves breath

Fresher breath

Quality-Overall15%+1.45

Better than the rest

Good product Good quality quick delivery recommend you buy from this seller thank you

Excellent product

Value For Money11%

reasonably priced

Good value for money

Good value

Ease Of Use10%+0.27

Easy to Use

easy to put in food

No more missing the hard to reach areas

Advertised Vs Actual Product9%+0.81

Does what it says

As described

Just what I ordered

Return

0.0% Return rate 0% Fixable by listing

Product Condition100%▁▁▁█▁▁

FAQ

Common Dental Bright for Dogs questions

Answered from the same tracked data.