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Cuttlefish

Maybe

The products selling today average only 3.4★. But prices span $2.54–$11.20, mostly outside the sweet spot, so Cuttlefish is a Maybe.

Flapen Score
63
63 / 100
Top 7% of 875 Pet Supplies niches · +13 vs the category median of 50
Market size
£141K/yr122K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
51%top-5 click share · 29 brands · 61 sellers

Flapen Score

Cuttlefish against its category

The dotted line is the Pet Supplies average. Past it, Cuttlefish is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cuttlefish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cuttlefish 122K times last year and spent an estimated £141K. The top 5 brands take 52% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

17.9% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
17.9%
Market size, estimated
£141Ka year
Peak month
July1.5× the quietest month
Top search term
cuttlefish bone64K searches a year

02 · Price

A sale here is worth £6.44.

Listings sell for £6.44 on average, from £2.54 to £11.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £6.44 that is £3K to £5K a year per listing.

Average price
£6.44under the $15 to $100 sweet spot
Price range
£2.54–£11.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #157 within Birds. It carries 440 reviews at 3.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
13.7%
Average rank
#157in Birds
Average rating
3.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
440per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cuttlefish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

61

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

51%

Top 20: 89%

Open market

43%

  • Vitakraft14%
  • angelikashalala11%
  • Pet Ting11%
  • Hungry Pets10%
  • MALTBYS' STORES 1904 LTD6%
  • Gerhua6%

Demand

Cuttlefish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cuttlefish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cuttlefish bone64K/yr
  • cuttlefish19K/yr
  • cuttlefish bone for tortoise9K/yr
  • cuttlefish for birds13K/yr
  • cuttlebone5K/yr
  • cuttle fish5K/yr
  • cuttlefish bone for snails3K/yr
  • cuttle fish for birds3K/yr

Reviews and returns

What reviews say buyers love and hate about Cuttlefish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.47

Not fit for purpose

Bit small

This item is large

Value For Money16%+0.76

not worth that price

I do think the price for what you are getting is overpriced

1* price-over priced

Advertised Vs Actual Product11%−0.14

Picture is very misleading

Misleading description

False advertising

Defective Material/Parts5%−0.07

Item came damaged

some pieces not fit for purpose

broken to pieces

Quality-Overall5%+2.34

Need better quality control

Absolute rubbish

Low quality

Love

Quality-Overall25%+2.34

Excellent product

Perfect product quality - just as described

I am amazed at the quality of product considering the shells are so fragile

Size-Overall25%−0.47

The size is perfect for small pets

Good Size

perfect size for my baby tortoise

Value For Money18%+0.76

Good for the money

well worth buying

Excellent value for money

Pet Friendly6%

my tortoise loves it

My tortoise loves these

Perfect for my tortoises 🐢 🐢

Advertised Vs Actual Product4%−0.14

Does the job

Getting what you ordered

as described

Return

0.1% Return rate 50% Fixable by listing

Size-Overall43%▄▆▇█▇▆

Not fit for purpose

Bit small

This item is large

Defective Material/Parts33%█▄▄▅▅▅

Item came damaged

some pieces not fit for purpose

broken to pieces

Advertised Vs Actual Product7%█▃▃▆▅▃

Picture is very misleading

Misleading description

False advertising

Quality-Overall5%▁▆█▄▃▄

Need better quality control

Absolute rubbish

Low quality

Ease Of Use4%▁█▁▃▄▄

FAQ

Common Cuttlefish questions

Answered from the same tracked data.