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Cuttlefish

Maybe

The products selling today average only 3.4★. But prices span $2.54–$11.20, mostly outside the sweet spot, so Cuttlefish is a Maybe.

Flapen Score
63
63 / 100
Top 7% of 875 Pet Supplies niches · +13 vs the category median of 50
Market size
£141K/yr122K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
51%top-5 click share · 29 brands · 61 sellers

Flapen Score

Cuttlefish against its category

The dotted line is the Pet Supplies average. Past it, Cuttlefish is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cuttlefish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cuttlefish 122K times last year and spent an estimated £141K. The top 5 brands take 52% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 17.9% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
17.9%
Market size, estimated
£141Ka year
Peak month
July1.5× the quietest month
Top search term
cuttlefish bone64K searches a year

02 · Price

A sale here is worth £6.44.

Listings sell for £6.44 on average, from £2.54 to £11.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £6.44 that is £3K to £5K a year per listing.

Average price
£6.44under the $15 to $100 sweet spot
Price range
£2.54–£11.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #157 within Birds. It carries 440 reviews at 3.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
13.7%
Average rank
#157in Birds
Average rating
3.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
440per listing
Listings tracked
33

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cuttlefish products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

61

Est. top-5 brand share

52%

Top 20: 92%

Est. top-5 click share

51%

Top 20: 89%

Open market

43%

  • Vitakraft14%
  • angelikashalala11%
  • Pet Ting11%
  • Hungry Pets10%
  • MALTBYS' STORES 1904 LTD6%
  • Gerhua6%

Demand

Cuttlefish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cuttlefish search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cuttlefish bone64K/yr
  • cuttlefish19K/yr
  • cuttlefish bone for tortoise9K/yr
  • cuttlefish for birds13K/yr
  • cuttlebone5K/yr
  • cuttle fish5K/yr
  • cuttlefish bone for snails3K/yr
  • cuttle fish for birds3K/yr

Reviews and returns

What reviews say buyers love and hate about Cuttlefish

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Not fit for purpose”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cuttlefish questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data