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Critter Nation Cage

Fail

The top 5 brands take 100% of clicks, so Critter Nation Cage is a Fail.

Flapen Score
32
32 / 100
Ranks 849 of 875 Pet Supplies niches · −18 vs the category median of 50
Market size
£42K/yr34K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
75%top-5 click share · 4 brands · 10 sellers

Flapen Score

Critter Nation Cage against its category

The dotted line is the Pet Supplies average. Past it, Critter Nation Cage is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Critter Nation Cage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Critter Nation Cage 34K times last year and spent an estimated £42K. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
1.4%
Market size, estimated
£42Ka year
Top search term
critter nation cage19K searches a year

02 · Price

A sale here is worth £90.14.

Listings sell for £90.14 on average, from £15.56 to £185.39. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £90.14 that is £0 to £9K a year per listing.

Average price
£90.14inside the $15 to $100 sweet spot
Price range
£15.56–£185.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #64 within Small Animals. It carries 3,791 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
82%
Out of stock, average day
11.3%
Average rank
#64in Small Animals
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,791per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Critter Nation Cage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£17K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • MidWest Homes for Pets83%
  • COZY PET10%
  • Yaheetech5%
  • PawHut2%
  • Open — no brand owns it (0%)

Search terms

Top Critter Nation Cage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • critter nation cage19K/yr
  • ferret nation cage6K/yr
  • ferret nation4K/yr
  • critter nation4K/yr

Reviews and returns

What reviews say buyers love and hate about Critter Nation Cage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation27%−0.05

It was also very difficult to put together

we had some issues with assembling

Pieces of it broke while trying to put it together

Quality-Overall17%−0.12

Not the best

very poorly made

Rubbish

Value For Money13%−0.17

Not great considering how much it cost

Not worth the money

Overpriced waste of money

Size-Overall10%+0.62

Doesnt even fit critter nation cage properly

It doesn't fit together

it does not fit properly do not waste your money

Strength10%−0.14

Feels very flimsy and barely functional

Wouldnt waste your money there flimsy

Love

Quality-Overall25%−0.12

Excellent product well built

quality perfect

Generally good

Size-Overall22%+0.62

nice size

Fits the cage perfectly

Overall happy with the size

Durability9%+1.59

it's so durable

Very sturdy and has been the best cage I've bought them

Ease Of Cleaning7%+0.20

Easy to build and clean

Ease Of Use7%+1.26

Brilliant, easy to use

Return

2.5% Return rate 40% Fixable by listing

Size-Overall22%█▆▁▄▅█

Doesnt even fit critter nation cage properly

It doesn't fit together

it does not fit properly do not waste your money

Defective Material/Parts21%▁▇▁██▅
Advertised Vs Actual Product13%▁▁▆█▁▁
Escape Proof6%▁▁█▁▃▁
Functionality-Overall5%█▁▁▁▁█

FAQ

Common Critter Nation Cage questions

Answered from the same tracked data.