Critical Care
FailThe top 5 brands take 98% of clicks, so Critical Care is a Fail.
- Flapen Score
- 45 / 100Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 5045
- Market size
- £128K/yr38K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 79%top-5 click share · 6 brands · 77 sellers
Flapen Score
Critical Care against its category
The dotted line is the Pet Supplies average. Past it, Critical Care is stronger. Inside it, weaker.
Market
The Critical Care market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Critical Care 38K times last year and spent an estimated £128K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.
01 · Demand
18.6% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 18.6%
- Market size, estimated
- £128Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- critical care rabbit14K searches a year
02 · Price
A sale here is worth £18.13.
Listings sell for £18.13 on average, from £9.91 to £30.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £18.13 that is £5K to £9K a year per listing.
- Average price
- £18.13inside the $15 to $100 sweet spot
- Price range
- £9.91–£30.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #123 within Food. It carries 1,134 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 1.9%
- Average rank
- #123in Food
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,134per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 116 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 116 months
Products
Top Critical Care products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oxbow Critical Care Herbivore Apple & Banana
- Price
- £12.40
- Rating
- 4.8/5
- Reviews
- 264
- Age
- 11mo ago

Oxbow Critical Care Herbivore Anise 141g
- Price
- £13.45
- Rating
- 4.8/5
- Reviews
- 264
- Age
- 11mo ago

Oxbow Animal Health Critical Care Herbivore Anise Flavor 141 Gram Bag (70100)
- Price
- £13.96
- Rating
- 4.8/5
- Reviews
- 2,571
- Age
- 12y ago

Oxbow Critical Care Herbivore - Nutritionally Complete Feeding Assist Formula for Small Animals & Pets - Critical Care Herbivore Apple-Banana (141g)
- Price
- £18.76
- Rating
- 4.8/5
- Reviews
- 4,807
- Age
- 13y ago

Oxbow Animal Health Critical Care Herbivore Apple-Banana Flavor 454 Gram Bag 1-lbs (70105)
- Price
- £28.18
- Rating
- 4.8/5
- Reviews
- 1,482
- Age
- 13y ago
Trending
90-day click momentum
Oxbow Animal Health Critical Care Herbivore Apple-Banana Flavor 454 Gram Bag 1-lbs (70105)
- Price
- £28.18
- Rating
- 4.8/5
- Reviews
- 1,482
- Age
- 13y ago

Oxbow Critical Care Herbivore Anise 141g
- Price
- £13.45
- Rating
- 4.8/5
- Reviews
- 264
- Age
- 11mo ago

Oxbow Critical Care Herbivore - Nutritionally Complete Feeding Assist Formula for Small Animals & Pets - Critical Care Herbivore Apple-Banana (141g)
- Price
- £18.76
- Rating
- 4.8/5
- Reviews
- 4,807
- Age
- 13y ago

Oxbow Critical Care Herbivore - Nutritionally Complete Feeding Assist Formula for Small Animals & Pets - Critical Care Herbivore Fine Grind Papaya (100g)
- Price
- £19.31
- Rating
- 4.7/5
- Reviews
- 1,719
- Age
- 17y ago

Supreme Petfoods Science Selective Recovery Plus Liquid Feed for Small Herbivores 20 g (Pack of 10)
- Price
- £30.27
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 14y ago
Newest
by launch date
Oxbow Critical Care Herbivore Apple & Banana
- Price
- £12.40
- Rating
- 4.8/5
- Reviews
- 264
- Age
- 11mo ago

Oxbow Critical Care Herbivore Anise 141g
- Price
- £13.45
- Rating
- 4.8/5
- Reviews
- 264
- Age
- 11mo ago

Zanipro Veterinary Rabbit Probiotic Paste Guinea Pig & Small Animals 15ml
- Price
- £11.00
- Rating
- 3.4/5
- Reviews
- 73
- Age
- 1y ago

Excel Dual Care
- Price
- £14.90
- Rating
- 4.5/5
- Reviews
- 334
- Age
- 5y ago

Emeraid Herbivore Intensive Care 100g
- Price
- £17.19
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
77
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Oxbow87%
- Excel4%
- Zanipro2%
- EMERAID2%
- Vetark2%
- Supreme Petfoods2%
Demand
Critical Care search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Critical Care search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- critical care rabbit14K/yr
- critical care guinea pigs11K/yr
- oxbow critical care7K/yr
- critical care7K/yr
Reviews and returns
What reviews say buyers love and hate about Critical Care
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
also very expensive for what it is
is a bit pricier than other brands
The only thing I will say is the price is really not affordable
Difficult to use
I couldn't get it to push at all
Stiff to use
Didnt smell very good
To me it smells
Smells and tastes terrible
Smells and tastes terrible
which I can taste too so not sure really how good this is for pigs
tastes awful like it's stale
he wouldnt eat the regular flavour
my poorly piggy does not like either flavour of this critical care feed
Love
Easy to use
easy to make up
Its easy to use
Does what it's meant to do
Does the job
It does what it says
loves the variety
Great quality
it's a high quality product
he loves the taste too
Tasty it appears
My other two bunnies love the taste
Good value for money
Brilliant product and price
Great value for money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Critical Care questions
Answered from the same tracked data.









