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Critical Care

Fail

The top 5 brands take 98% of clicks, so Critical Care is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£128K/yr38K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
79%top-5 click share · 6 brands · 77 sellers

Flapen Score

Critical Care against its category

The dotted line is the Pet Supplies average. Past it, Critical Care is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Critical Care market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Critical Care 38K times last year and spent an estimated £128K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

18.6% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
18.6%
Market size, estimated
£128Ka year
Peak month
January1.5× the quietest month
Top search term
critical care rabbit14K searches a year

02 · Price

A sale here is worth £18.13.

Listings sell for £18.13 on average, from £9.91 to £30.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £18.13 that is £5K to £9K a year per listing.

Average price
£18.13inside the $15 to $100 sweet spot
Price range
£9.91–£30.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #123 within Food. It carries 1,134 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
1.9%
Average rank
#123in Food
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,134per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 116 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
116 months

Products

Top Critical Care products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£38K£51K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

77

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Oxbow87%
  • Excel4%
  • Zanipro2%
  • EMERAID2%
  • Vetark2%
  • Supreme Petfoods2%

Demand

Critical Care search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Critical Care search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • critical care rabbit14K/yr
  • critical care guinea pigs11K/yr
  • oxbow critical care7K/yr
  • critical care7K/yr

Reviews and returns

What reviews say buyers love and hate about Critical Care

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.01

also very expensive for what it is

is a bit pricier than other brands

The only thing I will say is the price is really not affordable

Ease Of Use15%−0.02

Difficult to use

I couldn't get it to push at all

Stiff to use

Smell8%−0.05

Didnt smell very good

To me it smells

Smells and tastes terrible

Taste-Overall7%+0.28

Smells and tastes terrible

which I can taste too so not sure really how good this is for pigs

tastes awful like it's stale

Flavor7%+1.28

he wouldnt eat the regular flavour

my poorly piggy does not like either flavour of this critical care feed

Love

Ease Of Use19%−0.02

Easy to use

easy to make up

Its easy to use

Advertised Vs Actual Product10%+0.87

Does what it's meant to do

Does the job

It does what it says

Quality-Overall10%−0.01

loves the variety

Great quality

it's a high quality product

Taste-Overall8%+0.28

he loves the taste too

Tasty it appears

My other two bunnies love the taste

Value For Money7%−0.01

Good value for money

Brilliant product and price

Great value for money

FAQ

Common Critical Care questions

Answered from the same tracked data.