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Cows Ears for Dogs

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -20.5% this quarter, so Cows Ears for Dogs is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£81K/yr33K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
67%top-5 click share · 12 brands · 28 sellers

Flapen Score

Cows Ears for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Cows Ears for Dogs is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cows Ears for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cows Ears for Dogs 33K times last year and spent an estimated £81K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
18.3%
Market size, estimated
£81Ka year
Peak month
October2.4× the quietest month
Top search term
cows ears for dogs15K searches a year

02 · Price

A sale here is worth £13.47.

Listings sell for £13.47 on average, from £3.85 to £24.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.47 that is £1K to £3K a year per listing.

Average price
£13.47under the $15 to $100 sweet spot
Price range
£3.85–£24.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #220 within Treats. It carries 201 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#220in Treats
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
201per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Cows Ears for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

28

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

  • Hollings31%
  • T. Forrest24%
  • PAWLICIOUS12%
  • Pure & Natural7%
  • MALTBYS' STORES 1904 LTD5%
  • Britten and James4%
  • Open — no brand owns it (6 brands, 16%)

Demand

Cows Ears for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Cows Ears for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cows ears for dogs15K/yr
  • cow ears for dogs13K/yr
  • cows ears4K/yr

Reviews and returns

What reviews say buyers love and hate about Cows Ears for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.10

even if they seem much smaller in size

Very different sizes

mostly large

Smell10%+0.49

the smell of them was really rotten

Upon opening, there is a very mild odour

They smell awful

Indigestion8%−0.14

My dog got diarrhea/upset stomach after having these

Upset stomach

he was sick again

Ease Of Chewing/Swallowing7%−0.10

showing zero interest in chewing them

the size and firmness made them awkward for her to chew

Takes one bite chews it and spits it out

Value For Money6%+1.16

not cheap

was that they were expensive treats

Quite expensive I think for the amount of time they last

Love

Pet Friendly26%

Dogs loves them

Rottweiler loves them

Happy dogs

Value For Money23%+1.16

Excellent value for money

They are a reasonable price

Good value

Ease Of Chewing/Swallowing7%−0.10

Some dogs may love chewing

he absolutely loves chewing on these which is great for his teeth

help keep their teeth clean

Size-Overall6%−0.10

a really good size

My dogs 🐕 love them ❤️ good size for big dogs

Excellent product good variety of sizes

Smell5%+0.49

And I am a fan too because they're not really stinky

They don't really smell which is a bonus because some natural treats are quite pungent

No nasty smell and a good quality and size

FAQ

Common Cows Ears for Dogs questions

Answered from the same tracked data.