Cows Ears for Dogs
MaybeReturns run at only 0.0% of orders. But demand is soft, at -20.5% this quarter, so Cows Ears for Dogs is a Maybe.
- Flapen Score
- 50 / 100Ranks 423 of 875 Pet Supplies niches · on the category median50
- Market size
- £81K/yr33K searches / yr
- 90-day growth
- -20.5%search demand this quarter
- Competition
- 67%top-5 click share · 12 brands · 28 sellers
Flapen Score
Cows Ears for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Cows Ears for Dogs is stronger. Inside it, weaker.
Market
The Cows Ears for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cows Ears for Dogs 33K times last year and spent an estimated £81K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
18.3% of searches ended in a purchase last week.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -20.5%
- Conversion, latest week
- 18.3%
- Market size, estimated
- £81Ka year
- Peak month
- October2.4× the quietest month
- Top search term
- cows ears for dogs15K searches a year
02 · Price
A sale here is worth £13.47.
Listings sell for £13.47 on average, from £3.85 to £24.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.47 that is £1K to £3K a year per listing.
- Average price
- £13.47under the $15 to $100 sweet spot
- Price range
- £3.85–£24.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #220 within Treats. It carries 201 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 85%
- Out of stock, average day
- 0.0%
- Average rank
- #220in Treats
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 201per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Cows Ears for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
T. Forrest Cows Ears for Dogs - 20 Pack Natural Air-Dried Long-Lasting Chews High Protein Grain-Free Dental Treats - Healthy Dog Chews for All Breeds & Sizes - 1kg
- Price
- £13.05
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 5y ago

Hollings Cow Ears Dog Treats 100% Natural & Nutritious Long Lasting Chew Treats for Adult Dogs Grain Free & High in Protein (50 Loose)
- Price
- £24.18
- Rating
- 4.3/5
- Reviews
- 843
- Age
- 16y ago

Hollings Cow Ears Dog Treats 100% Natural & Nutritious Long Lasting Chew Treats for Adult Dogs Grain Free & High in Protein Pack of 1 (10 Pieces)
- Price
- £7.04
- Rating
- 4.3/5
- Reviews
- 843
- Age
- 13y ago

Pawlicious Pack of 10- Extra Large Cow Ears for Dogs Chews Delicious Healthy Pet Treats 100% Natural Air Dried Pet Food Long Lasting Dental Health 10 Pieces Grain Free & High in Protein
- Price
- £8.61
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

T.Forrest Small Air-Dried Buffalo Ears for Dogs (40 Pack) - 100% Natural Long Lasting Grain Free High Protein Dog Treats
- Price
- £12.63
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago
Trending
90-day click momentum
T.Forrest Large Air-Dried Cow Ears for Dogs (40 Pack) - 100% Natural Long Lasting Grain Free High Protein Dental Chews for All Breeds 3kg
- Price
- £13.88
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 1y ago

Pure Breed 4pk Cow Ears for Dogs Natural Dog Treats 240g
- Price
- £7.51
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 7mo ago

Cows Ear for Dogs x 10 Ears with Fur | 100% Natural Treats | Grain Free & Hypoallergenic | Natural Long Lasting Raw Buffalo Ear Chew | Tasty Raw Dog Treat | Natural Dewormer | By Trusty Pet Supplies
- Price
- £13.18
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 6y ago

T.Forrest Small Air-Dried Buffalo Ears for Dogs (40 Pack) - 100% Natural Long Lasting Grain Free High Protein Dog Treats
- Price
- £12.63
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago

10 Pieces 100% Air Dried Large Hairy Cow Ears for Dog 100% Natural Beef Pet Treats Long Lasting Dog Treats Hypoallergenic & Low Fat Meat Dog Chews Dental Treats Grain & Gluten Free Beef Ears 10 Pack
- Price
- £12.71
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 5mo ago
Newest
by launch date
10 Pieces 100% Air Dried Large Hairy Cow Ears for Dog 100% Natural Beef Pet Treats Long Lasting Dog Treats Hypoallergenic & Low Fat Meat Dog Chews Dental Treats Grain & Gluten Free Beef Ears 10 Pack
- Price
- £12.71
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 5mo ago

Supa Paws 12 Pieces 100% Beef Air Dried Cow Ears for Dog 100% Natural Beef Pet Treats Long Lasting Dog Treats Hypoallergenic & Low Fat Dog Chews Dental Treats Grain & Gluten Free Beef Ears 12 Pack
- Price
- £11.70
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 6mo ago

Pure Breed 4pk Cow Ears for Dogs Natural Dog Treats 240g
- Price
- £7.51
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 7mo ago

T.Forrest Small Air-Dried Buffalo Ears for Dogs (40 Pack) - 100% Natural Long Lasting Grain Free High Protein Dog Treats
- Price
- £12.63
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago

Dragonfly Products | 100% Air-Dried Natural Lamb Ears | Grain and Gluten Free | Healthy High Protein Chews for Dental Health | 150g | For Dogs and Puppies over 8 weeks
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
28
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
16%
- Hollings31%
- T. Forrest24%
- PAWLICIOUS12%
- Pure & Natural7%
- MALTBYS' STORES 1904 LTD5%
- Britten and James4%
- Open — no brand owns it (6 brands, 16%)
Demand
Cows Ears for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Cows Ears for Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cows ears for dogs15K/yr
- cow ears for dogs13K/yr
- cows ears4K/yr
Reviews and returns
What reviews say buyers love and hate about Cows Ears for Dogs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
even if they seem much smaller in size
Very different sizes
mostly large
the smell of them was really rotten
Upon opening, there is a very mild odour
They smell awful
My dog got diarrhea/upset stomach after having these
Upset stomach
he was sick again
showing zero interest in chewing them
the size and firmness made them awkward for her to chew
Takes one bite chews it and spits it out
not cheap
was that they were expensive treats
Quite expensive I think for the amount of time they last
Love
Dogs loves them
Rottweiler loves them
Happy dogs
Excellent value for money
They are a reasonable price
Good value
Some dogs may love chewing
he absolutely loves chewing on these which is great for his teeth
help keep their teeth clean
a really good size
My dogs 🐕 love them ❤️ good size for big dogs
Excellent product good variety of sizes
And I am a fan too because they're not really stinky
They don't really smell which is a bonus because some natural treats are quite pungent
No nasty smell and a good quality and size
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cows Ears for Dogs questions
Answered from the same tracked data.









