Is cows ears for dogs profitable to sell on Amazon United Kingdom?

The niche generates £81K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the cows ears for dogs niche?

12 brands and 28 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in cows ears for dogs?

Top complaints mined from reviews: Size-Overall, Smell, Indigestion. The return rate is 0.0%.

When does demand for cows ears for dogs peak?

Demand peaks in Oct–Nov; the busiest month runs 2.4× the quietest.

What does it cost to enter the cows ears for dogs niche?

Listings span £3.85–£24.18; the average listing price is £13.47 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.

cows ears for dogs

Worth a look

Shows low returns (0.0%), but soft demand (-20.5% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great201

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.47

avg listing price — sweet spot $15–$100

Price range

Okay£3.85–£24.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£81K

£81K/yr · 33K searches

Growth

Bad-20.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cows ears for dogs is a £81K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

cows ears for dogs market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £54K–£67K; units × avg price
Conversion rate: 18.3%
Avg BSR: #220
Page quality: 0%
Prime: 85%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

Hollings31%
T. Forrest24%
PAWLICIOUS12%
Pure & Natural7%
MALTBYS' STORES 1904 LTD5%
Britten and James4%
Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.4×

Open Trend

Top cows ears for dogs search terms

cows ears for dogs15K/yr -22.3%16.0% conv.
cow ears for dogs13K/yr -20.7%13.4% conv.
cows ears4K/yr -13.8%14.5% conv.

All search terms

Top cows ears for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

T. Forrest Cows Ears for Dogs - 20 Pack Natural Air-Dried Long-Lasting Chews High Protein Grain-Free Dental Treats - Healthy Dog Chews for All Breeds & Sizes - 1kg

T. Forrest£13.054.6★98 rev

Hollings Cow Ears Dog Treats 100% Natural & Nutritious Long Lasting Chew Treats for Adult Dogs Grain Free & High in Protein (50 Loose)

Hollings£24.184.3★843 rev

Hollings Cow Ears Dog Treats 100% Natural & Nutritious Long Lasting Chew Treats for Adult Dogs Grain Free & High in Protein Pack of 1 (10 Pieces)

Hollings£7.044.3★843 rev

Pawlicious Pack of 10- Extra Large Cow Ears for Dogs Chews Delicious Healthy Pet Treats 100% Natural Air Dried Pet Food Long Lasting Dental Health 10 Pieces Grain Free & High in Protein

PAWLICIOUS£8.614.4★40 rev

T.Forrest Small Air-Dried Buffalo Ears for Dogs (40 Pack) - 100% Natural Long Lasting Grain Free High Protein Dog Treats

T. Forrest£12.634.9★19 rev

Newest

by launch date

10 Pieces 100% Air Dried Large Hairy Cow Ears for Dog 100% Natural Beef Pet Treats Long Lasting Dog Treats Hypoallergenic & Low Fat Meat Dog Chews Dental Treats Grain & Gluten Free Beef Ears 10 Pack

SUPA PAWS£12.719 rev

5mo ago

Supa Paws 12 Pieces 100% Beef Air Dried Cow Ears for Dog 100% Natural Beef Pet Treats Long Lasting Dog Treats Hypoallergenic & Low Fat Dog Chews Dental Treats Grain & Gluten Free Beef Ears 12 Pack

SUPA PAWS£11.7011 rev

6mo ago

Pure Breed 4pk Cow Ears for Dogs Natural Dog Treats 240g

SOL£7.5130 rev

7mo ago

T.Forrest Small Air-Dried Buffalo Ears for Dogs (40 Pack) - 100% Natural Long Lasting Grain Free High Protein Dog Treats

T. Forrest£12.6319 rev

1y ago

Dragonfly Products£8.3274 rev

1y ago

What buyers say about cows ears for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly26%

“Dogs loves them”

Value For Money23%

“Excellent value for money”

Ease Of Chewing/Swallowing7%

“Some dogs may love chewing”

Size-Overall6%

“a really good size”

Smell5%

“And I am a fan too because they're not really stinky”

Durability4%

“These do seem a bit more durable”

Quality-Overall4%

“Everything looked so fresh and good quality”

Advertised Vs Actual Product2%

“As described and as advertised”

Freshness2%

“Very fresh”

Taste-Overall2%

“☑️ El Mutto sees these as a reasonable high value lunchtime treat/snack”

What buyers complain about

Size-Overall18%

“even if they seem much smaller in size”

Smell10%

“the smell of them was really rotten”

Indigestion8%

“My dog got diarrhea/upset stomach after having these”

Ease Of Chewing/Swallowing7%

“showing zero interest in chewing them”

Value For Money6%

“not cheap”

Thickness4%

“because they are just too thick and unmanageable for the dog”

Quality-Overall4%

“will be changing brand as the quality has changed”

Durability3%

“It breaks apart leaving sharp edges and splinters everywhere”

Hard Feel3%

“They're tough”

Moist/Dry2%

“They are quite large and pretty dry, so I thought at first that they might break up”

Common questions

Is cows ears for dogs profitable to sell on Amazon United Kingdom?: The niche generates £81K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the cows ears for dogs niche?: 12 brands and 28 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in cows ears for dogs?: Top complaints mined from reviews: Size-Overall, Smell, Indigestion. The return rate is 0.0%.
When does demand for cows ears for dogs peak?: Demand peaks in Oct–Nov; the busiest month runs 2.4× the quietest.
What does it cost to enter the cows ears for dogs niche?: Listings span £3.85–£24.18; the average listing price is £13.47 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.