Collars Harnesses & Leads for Dogs
FailThe top 5 brands take 100% of clicks, so Collars Harnesses & Leads for Dogs is a Fail.
- Flapen Score
- 26 / 100Ranks 866 of 875 Pet Supplies niches · −24 vs the category median of 5026
- Market size
- £135K/yr470K searches / yr
- 90-day growth
- -27.1%search demand this quarter
- Competition
- 79%top-5 click share · 2 brands · 19 sellers
Flapen Score
Collars Harnesses & Leads for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Collars Harnesses & Leads for Dogs is stronger. Inside it, weaker.
Market
The Collars Harnesses & Leads for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Collars Harnesses & Leads for Dogs 470K times last year and spent an estimated £135K. All 2 brands take every click. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.
- Searches, last 12 months
- 470K
- Growth, 90 days vs prior 90
- -27.1%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £135Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- halti no pull harness136K searches a year
02 · Price
A sale here is worth £10.45.
Listings sell for £10.45 on average, from £5.62 to £15.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £10.45 that is £8K to £10K a year per listing.
- Average price
- £10.45under the $15 to $100 sweet spot
- Price range
- £5.62–£15.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 4.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Collars, Harnesses & Leads. It carries 19,482 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Collars, Harnesses & Leads
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 19,482per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Collars Harnesses & Leads for Dogs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Halti Headcollar for Dogs | Size 3 Black
- Price
- £10.00
- Rating
- 4.3/5
- Reviews
- 41,902
- Age
- 19y ago
Halti No Pull Dog Harness | Size M Black
- Price
- £14.75
- Rating
- 4.2/5
- Reviews
- 15,639
- Age
- 12y ago
Halti Headcollar for Dogs | Size 2 Black
- Price
- £9.76
- Rating
- 4.3/5
- Reviews
- 41,902
- Age
- 19y ago
Halti No Pull Dog Harness | Size M Forest Green
- Price
- £15.00
- Rating
- 4.2/5
- Reviews
- 15,638
- Age
- 1y ago
LUFFLOK Dog Head Collar Adjustable Reflective Head Collar for Dogs
- Price
- £5.62
- Rating
- 3.1/5
- Reviews
- 53
- Age
- 8mo ago
Trending
estimated 90-day click momentumLUFFLOK Dog Head Collar Adjustable Reflective Head Collar for Dogs
- Price
- £5.62
- Rating
- 3.1/5
- Reviews
- 53
- Age
- 8mo ago
Halti Headcollar for Dogs | Size 2 Black
- Price
- £9.76
- Rating
- 4.3/5
- Reviews
- 41,902
- Age
- 19y ago
HALTI Premium Reflective Dog Collar Medium Red
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 9,922
- Age
- 10y ago
Halti No Pull Dog Harness | Size M Black
- Price
- £14.75
- Rating
- 4.2/5
- Reviews
- 15,639
- Age
- 12y ago
Halti Dog Collar | Size M Black
- Price
- £6.29
- Rating
- 4.6/5
- Reviews
- 9,922
- Age
- 10y ago
Newest
by launch dateLUFFLOK Dog Head Collar Adjustable Reflective Head Collar for Dogs
- Price
- £5.62
- Rating
- 3.1/5
- Reviews
- 53
- Age
- 8mo ago
Halti No Pull Dog Harness | Size M Forest Green
- Price
- £15.00
- Rating
- 4.2/5
- Reviews
- 15,638
- Age
- 1y ago
Halti Headcollar for Dogs | Size 3 Forest Green
- Price
- £10.24
- Rating
- 4.3/5
- Reviews
- 41,902
- Age
- 2y ago
Halti No-Pull Harness Small
- Price
- £10.47
- Rating
- 4.2/5
- Reviews
- 15,639
- Age
- 7y ago
Halti Dog Collar | Size M Black
- Price
- £6.29
- Rating
- 4.6/5
- Reviews
- 9,922
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
19
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Halti95%
- LUFFLOK5%
Demand
Collars Harnesses & Leads for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Collars Harnesses & Leads for Dogs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- halti no pull harness136K/yr
- halti77K/yr
- halti headcollar64K/yr
- halti harness35K/yr
- halti collar18K/yr
- dog halti18K/yr
- dog head collar11K/yr
- dog halti headcollar no pull13K/yr
- halti dog collar9K/yr
- head collar dog14K/yr
Reviews and returns
What reviews say buyers love and hate about Collars Harnesses & Leads for Dogs
We read the reviews and the return reasons for every product selling here.
“Snapped after a few uses”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Collars Harnesses & Leads for Dogs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data