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Cockatiel Food

Fail

Demand is soft, at -15.8% this quarter, so Cockatiel Food is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£132K/yr98K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
67%top-5 click share · 12 brands · 39 sellers

Flapen Score

Cockatiel Food against its category

The dotted line is the Pet Supplies average. Past it, Cockatiel Food is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cockatiel Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cockatiel Food 98K times last year and spent an estimated £132K. The top 5 brands take 80% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

15.1% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
15.1%
Market size, estimated
£132Ka year
Peak month
January1.3× the quietest month
Top search term
cockatiel food58K searches a year

02 · Price

A sale here is worth £8.93.

Listings sell for £8.93 on average, from £2.61 to £27.31. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £8.93 that is £2K to £4K a year per listing.

Average price
£8.93under the $15 to $100 sweet spot
Price range
£2.61–£27.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #141 within Birds. It carries 683 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
95%
Out of stock, average day
7.4%
Average rank
#141in Birds
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
683per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Cockatiel Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£40K£53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

39

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

14%

  • Marriage's36%
  • Extra Select15%
  • Hungry Pets15%
  • HARI9%
  • Johnston & Jeff6%
  • Seedzbox6%
  • Open — no brand owns it (6 brands, 14%)

Demand

Cockatiel Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cockatiel Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cockatiel food58K/yr
  • parakeet food17K/yr
  • lovebird food7K/yr
  • love bird food6K/yr
  • cockatiel seed mix4K/yr
  • cockatiel seed6K/yr

Reviews and returns

What reviews say buyers love and hate about Cockatiel Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.09

But smaller than I thought

Won't be buying it again every time I order it's smaller

Smell19%−0.04

The food also smells like bubble gum so your room wont be smelling bad

Orange scent

Leak-Proof17%

I do spill a little when I get too carried away

Unsealed

Stale/Rotten/Spoiled13%−0.10

I have no guarantee that the seeds are fresh

Value For Money13%+0.76

is expensive

Love

Value For Money30%+0.76

It worth it

Good value for money

Excellent price

Quality-Overall28%+1.27

Excellent product

Seed quality good

Looks good quality mix

Pet Friendly14%

my cockatiel absolutely loves it

Birds love it

Bird loved it

Taste-Overall9%+0.85

Good food

enjoy this food

My Quaker parrot loves this tasty food :

Size-Overall6%−0.09

a good size

that's big enough so I can go

good size off bag great delivery time I will alway bye for here

FAQ

Common Cockatiel Food questions

Answered from the same tracked data.