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Clumping Cat Litter

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 99% of clicks, so Clumping Cat Litter is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£989K/yr888K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
65%top-5 click share · 6 brands · 78 sellers

Flapen Score

Clumping Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Clumping Cat Litter is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clumping Cat Litter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clumping Cat Litter 888K times last year and spent an estimated £989K. The top 5 brands take 99% of clicks. Demand peaks in Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 888K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £989K a year.

Searches, last 12 months
888K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
14.1%
Market size, estimated
£989Ka year
Peak month
June1.8× the quietest month
Top search term
clumping cat litter353K searches a year

02 · Price

A sale here is worth £7.88.

Listings sell for £7.88 on average, from £2.54 to £18.50. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £7.88 that is £32K to £39K a year per listing.

Average price
£7.88under the $15 to $100 sweet spot
Price range
£2.54–£18.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
£32K–£39K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #29 within Cats. It carries 4,078 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
94%
Out of stock, average day
2.3%
Average rank
#29in Cats
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,078per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Clumping Cat Litter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£99K£198K£297K£396K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

78

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

0%

  • Sanicat67%
  • by Amazon18%
  • Petsentials6%
  • Catsan4%
  • Fur & Bone4%
  • Pettex1%
  • Open — no brand owns it (0%)

Demand

Clumping Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.8×

Search terms

Top Clumping Cat Litter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • clumping cat litter353K/yr
  • cat litter clumping166K/yr
  • sanicat clumping cat litter109K/yr
  • sanicat66K/yr
  • clumping litter28K/yr
  • sanicat cat litter28K/yr
  • clumping cat litter 20l34K/yr
  • ultra clumping cat litter18K/yr
  • clumping cat litter 30l7K/yr
  • cat litter clumping odour control5K/yr

Reviews and returns

What reviews say buyers love and hate about Clumping Cat Litter

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
29%of negative reviews mention “Smell”
0.1%of orders come back
“Bad smell”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Clumping Cat Litter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data