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Clumping Cat Litter

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 99% of clicks, so Clumping Cat Litter is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£989K/yr888K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
65%top-5 click share · 6 brands · 78 sellers

Flapen Score

Clumping Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Clumping Cat Litter is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clumping Cat Litter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clumping Cat Litter 888K times last year and spent an estimated £989K. The top 5 brands take 99% of clicks. Demand peaks in Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 888K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £989K a year.

Searches, last 12 months
888K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
14.1%
Market size, estimated
£989Ka year
Peak month
June1.8× the quietest month
Top search term
clumping cat litter353K searches a year

02 · Price

A sale here is worth £7.88.

Listings sell for £7.88 on average, from £2.54 to £18.50. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £7.88 that is £32K to £39K a year per listing.

Average price
£7.88under the $15 to $100 sweet spot
Price range
£2.54–£18.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
£32K–£39K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #29 within Cats. It carries 4,078 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
94%
Out of stock, average day
2.3%
Average rank
#29in Cats
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,078per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Clumping Cat Litter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£99K£198K£297K£396K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

78

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Sanicat67%
  • by Amazon18%
  • Petsentials6%
  • Catsan4%
  • Fur & Bone4%
  • Pettex1%
  • Open — no brand owns it (0%)

Demand

Clumping Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.8×

Search terms

Top Clumping Cat Litter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clumping cat litter353K/yr
  • cat litter clumping166K/yr
  • sanicat clumping cat litter109K/yr
  • sanicat66K/yr
  • clumping litter28K/yr
  • sanicat cat litter28K/yr
  • clumping cat litter 20l34K/yr
  • ultra clumping cat litter18K/yr
  • clumping cat litter 30l7K/yr
  • cat litter clumping odour control5K/yr

Reviews and returns

What reviews say buyers love and hate about Clumping Cat Litter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell29%−0.18

Bad smell

A slight smell to it

Not good for odours

Value For Money10%+1.98

There are other cheaper

Amazon subscriptions makes it quite cheap however Costco is better value for money

Wish it was a little cheaper

Ease Of Cleaning8%−0.03

So incredibly dusty

A lot of dust in the air

is impossible to clean

Quality-Overall5%+0.77

Poor performance

Low quality product

Falsely advertised Poor quality litter

Adhesion/Stickiness4%−0.10

Extremely sticky

STICKS REALLY BADLY

Sticky clumps

Love

Smell27%−0.18

No horrible smells

Love the smell

no unpleasant smells

Value For Money16%+1.98

Very affordable

Price is affordable

Good value for money

Quality-Overall13%+0.77

Amazing quality

Great quality, good clumping that makes it easy to use, good price, quick delivery

Great product Great value Great customer service

Ease Of Cleaning10%−0.03

keep it clean regularly

easy to clean up

Easy cleaning

Pet Friendly6%

cats love it

very suitable for cats

perfect for my cats

Return

0.1% Return rate 29% Fixable by listing

Advertised Vs Actual Product18%█▂▃▄█▄
Leak-Proof16%▂▄█▅▅▃
Smell15%▃█▂▄▄▂

Bad smell

A slight smell to it

Not good for odours

Compatibility-Overall5%▁▂▅▁▁█
Functionality-Overall5%▆▆▄█▄█

it's not doing good

Does the job just not as good

I think a lot of people dont really understand how to use it properly

FAQ

Common Clumping Cat Litter questions

Answered from the same tracked data.