Clumping Cat Litter
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 99% of clicks, so Clumping Cat Litter is a Maybe.
- Flapen Score
- 50 / 100Ranks 423 of 875 Pet Supplies niches · on the category median50
- Market size
- £989K/yr888K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 65%top-5 click share · 6 brands · 78 sellers
Flapen Score
Clumping Cat Litter against its category
The dotted line is the Pet Supplies average. Past it, Clumping Cat Litter is stronger. Inside it, weaker.
Market
The Clumping Cat Litter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Clumping Cat Litter 888K times last year and spent an estimated £989K. The top 5 brands take 99% of clicks. Demand peaks in Jun. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
14.1% of searches ended in a purchase last week.
Shoppers searched for this 888K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £989K a year.
- Searches, last 12 months
- 888K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £989Ka year
- Peak month
- June1.8× the quietest month
- Top search term
- clumping cat litter353K searches a year
02 · Price
A sale here is worth £7.88.
Listings sell for £7.88 on average, from £2.54 to £18.50. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £7.88 that is £32K to £39K a year per listing.
- Average price
- £7.88under the $15 to $100 sweet spot
- Price range
- £2.54–£18.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £32K–£39K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #29 within Cats. It carries 4,078 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 94%
- Out of stock, average day
- 2.3%
- Average rank
- #29in Cats
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,078per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Clumping Cat Litter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sanicat - Clumping Cat Litter with Marseille Soap scent | Made of natural minerals with guaranteed odour control | Absorbs moisture and makes cleaning the tray easier | 10 L capacity
- Price
- £5.39
- Rating
- 4.4/5
- Reviews
- 10,534
- Age
- 12y ago

Sanicat - Clumping Unscented Cat Litter | Made of natural minerals with guaranteed odour control | Absorbs moisture and makes cleaning easier | 10 L capacity
- Price
- £7.28
- Rating
- 4.3/5
- Reviews
- 10,846
- Age
- 9y ago

by Amazon Clumping Fine Unscented Cat Litter 10L (Pack of 1)
- Price
- £6.47
- Rating
- 4.4/5
- Reviews
- 967
- Age
- 1y ago

Sanicat - Classic cat litter with Aloe Vera | 7-day odour control | Fast absorption | product for your pets hygiene | Keep Your Home Clean | 4L capacity
- Price
- £2.54
- Rating
- 4.3/5
- Reviews
- 10,363
- Age
- 5y ago

by Amazon Extra White Ultra Clumping Cat Litter 10L
- Price
- £8.77
- Rating
- 4.3/5
- Reviews
- 4,643
- Age
- 1y ago
Trending
90-day click momentum
Fur & Bone 20L Clumping Cat Litter Natural Bentonite Clay Fast Clumping Ultra Absorbent Low Dust Unscented Easy Scoop Formula for Odour Control Indoor Cats & Litter Tray Use
- Price
- £13.39
- Rating
- 3.8/5
- Reviews
- 106
- Age
- 8mo ago

by Amazon Clumping Fine Unscented Cat Litter 10L (Pack of 1)
- Price
- £6.47
- Rating
- 4.4/5
- Reviews
- 967
- Age
- 1y ago

Petsentials Super Clumping Cat Litter with Activated Carbon 10L | Ultra Absorbent Bentonite Clay Odour Control Fast Clumping Low Dust | Premium Cat Litter for Hygienic Litter Box
- Price
- £7.93
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 4y ago

Petsentials Super Clumping Cat Litter with Fresh Linen Scent | 10L Bentonite Clay | Ultra Absorbent & Odour Control | Fast Clumping Low Waste Ideal for Indoor Cats
- Price
- £8.50
- Rating
- 4.5/5
- Reviews
- 520
- Age
- 4y ago

Catsan Hygiene Non-Clumping Cat Litter 100 Percent Natural Absorbent 10 Litre White
- Price
- £5.61
- Rating
- 4.7/5
- Reviews
- 3,639
- Age
- 10y ago
Newest
by launch date
Fur & Bone 20L Clumping Cat Litter Natural Bentonite Clay Fast Clumping Ultra Absorbent Low Dust Unscented Easy Scoop Formula for Odour Control Indoor Cats & Litter Tray Use
- Price
- £13.39
- Rating
- 3.8/5
- Reviews
- 106
- Age
- 8mo ago

by Amazon Clumping Fine Unscented Cat Litter 10L (Pack of 1)
- Price
- £6.47
- Rating
- 4.4/5
- Reviews
- 967
- Age
- 1y ago

by Amazon Extra White Ultra Clumping Cat Litter 10L
- Price
- £8.77
- Rating
- 4.3/5
- Reviews
- 4,643
- Age
- 1y ago

Sanicat - White Clumping Cat Litter - Rose Petal Scent | Made from natural minerals with odor control | Absorbs moisture and easy to clean | 8 L capacity.
- Price
- £7.37
- Rating
- 4.4/5
- Reviews
- 5,572
- Age
- 2y ago

Sanicat - White Ultra-Clumping Cat Litter - Marseille Soap Scented | Made from natural minerals with guaranteed odor control | Absorbs moisture and forms clumps for easy cleaning | 10 L capacity.
- Price
- £8.60
- Rating
- 4.6/5
- Reviews
- 938
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
78
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Sanicat67%
- by Amazon18%
- Petsentials6%
- Catsan4%
- Fur & Bone4%
- Pettex1%
- Open — no brand owns it (0%)
Demand
Clumping Cat Litter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.8×
Search terms
Top Clumping Cat Litter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clumping cat litter353K/yr
- cat litter clumping166K/yr
- sanicat clumping cat litter109K/yr
- sanicat66K/yr
- clumping litter28K/yr
- sanicat cat litter28K/yr
- clumping cat litter 20l34K/yr
- ultra clumping cat litter18K/yr
- clumping cat litter 30l7K/yr
- cat litter clumping odour control5K/yr
Reviews and returns
What reviews say buyers love and hate about Clumping Cat Litter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad smell
A slight smell to it
Not good for odours
There are other cheaper
Amazon subscriptions makes it quite cheap however Costco is better value for money
Wish it was a little cheaper
So incredibly dusty
A lot of dust in the air
is impossible to clean
Poor performance
Low quality product
Falsely advertised Poor quality litter
Extremely sticky
STICKS REALLY BADLY
Sticky clumps
Love
No horrible smells
Love the smell
no unpleasant smells
Very affordable
Price is affordable
Good value for money
Amazing quality
Great quality, good clumping that makes it easy to use, good price, quick delivery
Great product Great value Great customer service
keep it clean regularly
easy to clean up
Easy cleaning
cats love it
very suitable for cats
perfect for my cats
Return
0.1% Return rate 29% Fixable by listing
Bad smell
A slight smell to it
Not good for odours
it's not doing good
Does the job just not as good
I think a lot of people dont really understand how to use it properly
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clumping Cat Litter questions
Answered from the same tracked data.









