Clumping Cat Litter
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 99% of clicks, so Clumping Cat Litter is a Maybe.
- Flapen Score
- 50 / 100Ranks 423 of 875 Pet Supplies niches · on the category median50
- Market size
- £989K/yr888K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 65%top-5 click share · 6 brands · 78 sellers
Flapen Score
Clumping Cat Litter against its category
The dotted line is the Pet Supplies average. Past it, Clumping Cat Litter is stronger. Inside it, weaker.
Market
The Clumping Cat Litter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Clumping Cat Litter 888K times last year and spent an estimated £989K. The top 5 brands take 99% of clicks. Demand peaks in Jun. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 14.1% of those searches ended in a purchase.
Shoppers searched for this 888K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £989K a year.
- Searches, last 12 months
- 888K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £989Ka year
- Peak month
- June1.8× the quietest month
- Top search term
- clumping cat litter353K searches a year
02 · Price
A sale here is worth £7.88.
Listings sell for £7.88 on average, from £2.54 to £18.50. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £7.88 that is £32K to £39K a year per listing.
- Average price
- £7.88under the $15 to $100 sweet spot
- Price range
- £2.54–£18.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £32K–£39K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #29 within Cats. It carries 4,078 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 94%
- Out of stock, average day
- 2.3%
- Average rank
- #29in Cats
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,078per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Clumping Cat Litter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sanicat - Clumping Cat Litter with Marseille Soap scent | Made of natural minerals with guaranteed odour control | Absorbs moisture and makes cleaning the tray easier | 10 L capacity
- Price
- £5.39
- Rating
- 4.4/5
- Reviews
- 10,534
- Age
- 12y ago

Sanicat - Clumping Unscented Cat Litter | Made of natural minerals with guaranteed odour control | Absorbs moisture and makes cleaning easier | 10 L capacity
- Price
- £7.28
- Rating
- 4.3/5
- Reviews
- 10,846
- Age
- 9y ago

by Amazon Clumping Fine Unscented Cat Litter 10L (Pack of 1)
- Price
- £6.47
- Rating
- 4.4/5
- Reviews
- 967
- Age
- 1y ago

Sanicat - Classic cat litter with Aloe Vera | 7-day odour control | Fast absorption | product for your pets hygiene | Keep Your Home Clean | 4L capacity
- Price
- £2.54
- Rating
- 4.3/5
- Reviews
- 10,363
- Age
- 5y ago

by Amazon Extra White Ultra Clumping Cat Litter 10L
- Price
- £8.77
- Rating
- 4.3/5
- Reviews
- 4,643
- Age
- 1y ago
Trending
estimated 90-day click momentum
Fur & Bone 20L Clumping Cat Litter Natural Bentonite Clay Fast Clumping Ultra Absorbent Low Dust Unscented Easy Scoop Formula for Odour Control Indoor Cats & Litter Tray Use
- Price
- £13.39
- Rating
- 3.8/5
- Reviews
- 106
- Age
- 8mo ago

by Amazon Clumping Fine Unscented Cat Litter 10L (Pack of 1)
- Price
- £6.47
- Rating
- 4.4/5
- Reviews
- 967
- Age
- 1y ago

Petsentials Super Clumping Cat Litter with Activated Carbon 10L | Ultra Absorbent Bentonite Clay Odour Control Fast Clumping Low Dust | Premium Cat Litter for Hygienic Litter Box
- Price
- £7.93
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 4y ago

Petsentials Super Clumping Cat Litter with Fresh Linen Scent | 10L Bentonite Clay | Ultra Absorbent & Odour Control | Fast Clumping Low Waste Ideal for Indoor Cats
- Price
- £8.50
- Rating
- 4.5/5
- Reviews
- 520
- Age
- 4y ago

Catsan Hygiene Non-Clumping Cat Litter 100 Percent Natural Absorbent 10 Litre White
- Price
- £5.61
- Rating
- 4.7/5
- Reviews
- 3,639
- Age
- 10y ago
Newest
by launch date
Fur & Bone 20L Clumping Cat Litter Natural Bentonite Clay Fast Clumping Ultra Absorbent Low Dust Unscented Easy Scoop Formula for Odour Control Indoor Cats & Litter Tray Use
- Price
- £13.39
- Rating
- 3.8/5
- Reviews
- 106
- Age
- 8mo ago

by Amazon Clumping Fine Unscented Cat Litter 10L (Pack of 1)
- Price
- £6.47
- Rating
- 4.4/5
- Reviews
- 967
- Age
- 1y ago

by Amazon Extra White Ultra Clumping Cat Litter 10L
- Price
- £8.77
- Rating
- 4.3/5
- Reviews
- 4,643
- Age
- 1y ago

Sanicat - White Clumping Cat Litter - Rose Petal Scent | Made from natural minerals with odor control | Absorbs moisture and easy to clean | 8 L capacity.
- Price
- £7.37
- Rating
- 4.4/5
- Reviews
- 5,572
- Age
- 2y ago

Sanicat - White Ultra-Clumping Cat Litter - Marseille Soap Scented | Made from natural minerals with guaranteed odor control | Absorbs moisture and forms clumps for easy cleaning | 10 L capacity.
- Price
- £8.60
- Rating
- 4.6/5
- Reviews
- 938
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
78
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- Sanicat67%
- by Amazon18%
- Petsentials6%
- Catsan4%
- Fur & Bone4%
- Pettex1%
- Open — no brand owns it (0%)
Demand
Clumping Cat Litter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.8×
Search terms
Top Clumping Cat Litter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clumping cat litter353K/yr
- cat litter clumping166K/yr
- sanicat clumping cat litter109K/yr
- sanicat66K/yr
- clumping litter28K/yr
- sanicat cat litter28K/yr
- clumping cat litter 20l34K/yr
- ultra clumping cat litter18K/yr
- clumping cat litter 30l7K/yr
- cat litter clumping odour control5K/yr
Reviews and returns
What reviews say buyers love and hate about Clumping Cat Litter
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clumping Cat Litter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









