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Cleanaural Dog Ear Cleaner

Fail

The top 5 products take 100% of clicks, so Cleanaural Dog Ear Cleaner is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£58K/yr17K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 13 sellers

Flapen Score

Cleanaural Dog Ear Cleaner against its category

The dotted line is the Pet Supplies average. Past it, Cleanaural Dog Ear Cleaner is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleanaural Dog Ear Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cleanaural Dog Ear Cleaner 17K times last year and spent an estimated £58K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

27.4% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
27.4%
Market size, estimated
£58Ka year
Top search term
cleanaural dog ear cleaner9K searches a year

02 · Price

A sale here is worth £12.53.

Listings sell for £12.53 on average, from £9.36 to £17.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At £12.53 that is £9K to £13K a year per listing.

Average price
£12.53under the $15 to $100 sweet spot
Price range
£9.36–£17.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Cats. It carries 452 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#92in Cats
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
452per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • CHUWPI71%
  • Cleanaural23%
  • Dechra7%

Demand

Cleanaural Dog Ear Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Prime Day '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 10 of 12 months tracked

Search terms

Top Cleanaural Dog Ear Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleanaural dog ear cleaner9K/yr
  • clean aural ear cleaner for dogs5K/yr
  • cleanaural3K/yr

Reviews and returns

What reviews say buyers love and hate about Cleanaural Dog Ear Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell37%−0.06

theres a slight odor

Smells horrendous

Weird smell like cat urine and dying flowers

Allergies20%−0.11

Caused a irritation in ear will not use again

Design-Overall7%−0.04

no stoper or valve very stupid design

Comfort-Overall7%−0.04

Bottle is not comfortable to hold

Love

Quality-Overall27%+2.00

Used this product for years with all my setters, good product

Excellent product

Great product

Ease Of Use17%+1.11

Easy to use

very easy to use because it is a squeeze bottle

Overall, a simple

Value For Money15%+1.01

Great value

Ease Of Cleaning10%+0.64

these are more gentle and clear dirt and wax effectively

Seems gentler then regular cleanaural

Time Taken8%−0.04

Working fast

Return

0.0% Return rate 0% Fixable by listing

Certifications50%
Contamination50%▁▁▁▁█▁

FAQ

Common Cleanaural Dog Ear Cleaner questions

Answered from the same tracked data.