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Citronella Dog Collar

Maybe

The products selling today average only 3.5★. But shoppers spend only $34K a year here, so Citronella Dog Collar is a Maybe.

Flapen Score
56
56 / 100
Top 24% of 875 Pet Supplies niches · +6 vs the category median of 50
Market size
£34K/yr20K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
38%top-5 click share · 10 brands · 14 sellers

Flapen Score

Citronella Dog Collar against its category

The dotted line is the Pet Supplies average. Past it, Citronella Dog Collar is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Citronella Dog Collar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Citronella Dog Collar 20K times last year and spent an estimated £34K. The top 5 brands take 83% of clicks. Demand peaks in Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
5.9%
Market size, estimated
£34Ka year
Peak month
August1.6× the quietest month
Top search term
citronella dog collar to stop barking6K searches a year

02 · Price

A sale here is worth £29.76.

Listings sell for £29.76 on average, from £12.52 to £51.42. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £29.76 that is £0 to £3K a year per listing.

Average price
£29.76inside the $15 to $100 sweet spot
Price range
£12.52–£51.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 41.5% of listings are out of stock. The average listing ranks #48 within Collars, Harnesses & Leads. It carries 303 reviews at 3.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
93%
Out of stock, average day
41.5%
Average rank
#48in Collars, Harnesses & Leads
Average rating
3.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
303per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Citronella Dog Collar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

38%

Top 20: 87%

Open market

11%

  • QueenMew41%
  • PUGTOW15%
  • Gutes Leben11%
  • POIIOPY8%
  • SUPERNIGHT8%
  • HOMELYLIFE6%
  • Open — no brand owns it (4 brands, 11%)

Demand

Citronella Dog Collar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Citronella Dog Collar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • citronella dog collar to stop barking6K/yr
  • citronella dog collar5K/yr
  • citronella collars for dogs3K/yr
  • dog spray collar3K/yr
  • spray collars for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Citronella Dog Collar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall24%−0.46

Doesn't work

stopped working

Ineffective

Durability13%−0.19

Broke after 1 month

Broke after 7 weeks

It was intermittent for about 2 weeks

Value For Money11%

Waste of a lot of money

the spray costing around £15 it could be expensive

Not worth the money

Charging10%−0.14

Doesn't work, stopped charging and wont hold the charge

Won't charge

it does not charge at all anymore

Spray/Flow8%−0.16

this thing doesnt spray

certainly no spray

The spray comes into the screen and leaks

Love

Ease Of Use13%+1.03

Easy to use

Also comes with a spray which is easy to fill

easy to understand

Value For Money8%

does work very well worth every penny

good value for money

Good value for money

Collar Quality8%+0.88

Brilliant collar

The Humane No-Shock Dog Bark Collar is a safe

Excellent product it stop my dog Labrador barking in three nights

Quality-Overall8%+0.36

feels well made

The build quality feels reliable

Good quality

Battery Life6%

The battery life is impressive

The rechargeable battery lasts well between charges

Solid Battery Life

Return

2.8% Return rate 19% Fixable by listing

Functionality-Overall37%▄█▇█▇█

Doesn't work

stopped working

Ineffective

Size-Overall15%▄█▃▅▅▅

Ie not fit for the purpose intended

very large on my small dog

Small in size

Spray/Flow10%▆▆▄▆▇█

this thing doesnt spray

certainly no spray

The spray comes into the screen and leaks

Charging8%█▃▅▃▄▄

Doesn't work, stopped charging and wont hold the charge

Won't charge

it does not charge at all anymore

Defective Material/Parts7%▃▄█▆▄▆

FAQ

Common Citronella Dog Collar questions

Answered from the same tracked data.