Citronella Dog Collar

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months

20K

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

5.9%

Market size, estimated

£34Ka year

Peak month

August1.6× the quietest month

Top search term

citronella dog collar to stop barking6K searches a year

Listings sell for £29.76 on average, from £12.52 to £51.42. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £29.76 that is £0 to £3K a year per listing.

Average price

£29.76inside the $15 to $100 sweet spot

Price range

£12.52–£51.42

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

2.8%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 41.5% of listings are out of stock. The average listing ranks #48 within Collars, Harnesses & Leads. It carries 303 reviews at 3.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

93%

Out of stock, average day

41.5%

Average rank

#48in Collars, Harnesses & Leads

Average rating

3.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

303per listing

Listings tracked

29

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months