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Cichlid Fish Food

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $69K a year here, so Cichlid Fish Food is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£69K/yr68K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
32%top-5 click share · 16 brands · 65 sellers

Flapen Score

Cichlid Fish Food against its category

The dotted line is the Pet Supplies average. Past it, Cichlid Fish Food is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cichlid Fish Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cichlid Fish Food 68K times last year and spent an estimated £69K. The top 5 brands take 78% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
9.4%
Market size, estimated
£69Ka year
Peak month
February1.2× the quietest month
Top search term
hikari9K searches a year

02 · Price

A sale here is worth £10.84.

Listings sell for £10.84 on average, from £3.22 to £43.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.84 that is £0 to £1K a year per listing.

Average price
£10.84under the $15 to $100 sweet spot
Price range
£3.22–£43.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #217 within Fish & Aquatic Pets. It carries 951 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
81%
Out of stock, average day
4.0%
Average rank
#217in Fish & Aquatic Pets
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
951per listing
Listings tracked
54

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cichlid Fish Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 rising

Sellers

65

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

32%

Top 20: 72%

Open market

18%

  • Hikari32%
  • HERONS18%
  • Tetra12%
  • Pet Friend9%
  • Yestree6%
  • Xuminny4%
  • Open — no brand owns it (10 brands, 18%)

Demand

Cichlid Fish Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Cichlid Fish Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hikari9K/yr
  • cichlid fish food21K/yr
  • hikari fish food15K/yr
  • cichlid food10K/yr
  • cichlid pellets7K/yr
  • malawi cichlid food6K/yr

Reviews and returns

What reviews say buyers love and hate about Cichlid Fish Food

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
27%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Just wish it wasn't as expensive I mix it with some cheaper flakes”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cichlid Fish Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data