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Chuckle Chums Dog Toy

Fail

Demand is soft, at -53.6% this quarter, so Chuckle Chums Dog Toy is a Fail.

Flapen Score
37
37 / 100
Ranks 811 of 875 Pet Supplies niches · −13 vs the category median of 50
Market size
£74K/yr70K searches / yr
90-day growth
-53.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 7 sellers

Flapen Score

Chuckle Chums Dog Toy against its category

The dotted line is the Pet Supplies average. Past it, Chuckle Chums Dog Toy is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chuckle Chums Dog Toy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chuckle Chums Dog Toy 70K times last year and spent an estimated £74K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-53.6%
Conversion, latest week
9.6%
Market size, estimated
£74Ka year
Top search term
chuckle chums dog toy46K searches a year

02 · Price

A sale here is worth £11.00.

Listings sell for £11.00 on average, from £9.29 to £12.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £11.00 that is £11K to £14K a year per listing.

Average price
£11.00under the $15 to $100 sweet spot
Price range
£9.29–£12.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 42.9% of listings are out of stock. The average listing ranks #112 within Toys. It carries 383 reviews at 3.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
42.9%
Average rank
#112in Toys
Average rating
3.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
383per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Chuckle Chums Dog Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£59K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • JML70%
  • Yozexin16%
  • xinrongda9%
  • Audasi6%

Demand

Chuckle Chums Dog Toy search demand

Weekly searches over the year. Pick a range.

250150Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Chuckle Chums Dog Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chuckle chums dog toy46K/yr
  • jml chuckle chums dog toy3K/yr
  • chuckle chums19K/yr
  • chuckle chum3K/yr

Reviews and returns

What reviews say buyers love and hate about Chuckle Chums Dog Toy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.45

Doesn't last

who broke this item in the first 5 mins

Broke in the first 5 mins

Quality-Overall14%−0.13

Poor quality

Rubbish

unless made better will not purchase

Battery Life13%+0.33

batteries ran out quickly

Only had 1 set of batteries in it

Battery life is not long

Functionality-Overall10%−0.18

made no difference

I bought 2 and neither work

it still didn't work

Charging9%−0.07

then wouldnt charge

Left it on charge for about 6 hours and it still didn't work

Would be better if you could charge it up

Love

Fun/Entertainment Experience52%+2.88

Good toy

The toy is entertaining

Hours of fun

Pet Friendly23%

The dog absolutely loves this

My dog love it

Nice item dog loves it well worth the money

Quality-Overall6%−0.13

Great quality

Great quality and value dog delighted thank you

Great product

Charging4%−0.07

Fun and rechargeable

repeats what it hears lol also random songs play easy to re charge

Design-Overall2%+0.08

sturdy design

Return

0.4% Return rate 9% Fixable by listing

Functionality-Overall39%▇▇▇█▄▇

made no difference

I bought 2 and neither work

it still didn't work

Defective Material/Parts13%▄█▅▅▄▃

Had to return no screw head so could not put batteries in it

Durability12%█▅▁▄▃▃

Doesn't last

who broke this item in the first 5 mins

Broke in the first 5 mins

Charging8%▁▃▂█▃▄

then wouldnt charge

Left it on charge for about 6 hours and it still didn't work

Would be better if you could charge it up

Size-Overall6%▁▁█▁▅▁

FAQ

Common Chuckle Chums Dog Toy questions

Answered from the same tracked data.