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Chicken Wormer

Fail

The top 5 products take 93% of clicks, so Chicken Wormer is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£92K/yr38K searches / yr
90-day growth
+16.0%search demand this quarter
Competition
93%top-5 click share · 6 brands · 25 sellers

Flapen Score

Chicken Wormer against its category

The dotted line is the Pet Supplies average. Past it, Chicken Wormer is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Wormer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Wormer 38K times last year and spent an estimated £92K. The top 5 brands take 98% of clicks. Demand peaks in May–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+16.0%
Conversion, latest week
12.1%
Market size, estimated
£92Ka year
Peak month
May3.5× the quietest month
Top search term
flubenvet poultry wormer14K searches a year

02 · Price

A sale here is worth £19.78.

Listings sell for £19.78 on average, from £12.60 to £31.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £19.78 that is £10K to £15K a year per listing.

Average price
£19.78inside the $15 to $100 sweet spot
Price range
£12.60–£31.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #166 within Health Supplies. It carries 566 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
25%
Out of stock, average day
5.1%
Average rank
#166in Health Supplies
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
566per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Chicken Wormer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

25

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Heygates76%
  • Verm-X9%
  • Kernfarm8%
  • Harkers3%
  • Verm2%
  • Battles2%

Demand

Chicken Wormer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug, Sep · busiest ÷ quietest = 3.5×

Search terms

Top Chicken Wormer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flubenvet poultry wormer14K/yr
  • flubenvet8K/yr
  • chicken wormer flubenvet5K/yr
  • layers pellets with flubenvet3K/yr
  • flubenvet layers pellets5K/yr
  • heygates flubenvet layers pellets4K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Wormer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money60%−0.18

This was far too expensive

the product is still very expensive to buy

Over priced and no going back

Certifications20%+1.00

Bit of fiddling to get these authorized

Assembly/Installation10%+0.48

Took a bit of putting together

Love

Advertised Vs Actual Product21%

as described

Does what it says on the packet

Value For Money21%−0.18

Really good value

Good price and good date on Flubenvet Layers

Pet Friendly14%

Perfect product for racing pigeons

Ease Of Use14%+1.00

very easy to use

Works very quickly

Durability7%+0.48

ideal for worming 4 hens over a week - just about lasted

Return

0.0% Return rate 0% Fixable by listing

Value For Money100%▁▁▁█▁▁

This was far too expensive

the product is still very expensive to buy

Over priced and no going back

FAQ

Common Chicken Wormer questions

Answered from the same tracked data.