Is chicken wormer profitable to sell on Amazon United Kingdom?

The niche generates £92K/yr across 8 tracked products. 90-day search growth is +16.0%. Flapen's verdict: Skip it (45/100).

How competitive is the chicken wormer niche?

6 brands and 25 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in chicken wormer?

Top complaints mined from reviews: Value For Money, Certifications, Assembly/Installation. The return rate is 0.0%.

When does demand for chicken wormer peak?

Demand peaks in May–Aug–Sep; the busiest month runs 3.5× the quietest.

What does it cost to enter the chicken wormer niche?

Listings span £12.60–£31.64; the average listing price is £19.78 (sweet spot $15–$100). The average incumbent carries 566 reviews — the moat a new listing must climb.

chicken wormer

Skip it

A concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great£19.78

avg listing price — sweet spot $15–$100

Price range

Great£12.60–£31.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good566.25

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.0%

90-day search growth — must beat 0% to launch

Market size

Bad£92K

£92K/yr · 38K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, chicken wormer is a £92K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Aug–Sep. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

chicken wormer market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: £79K–£99K; units × avg price
Conversion rate: 12.1%
Avg BSR: #166
Page quality: 0%
Prime: 25%
Sponsored: 38%
Out of stock: 5.1%
Avg brand age: 79 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Heygates76%
Verm-X9%
Kernfarm8%
Harkers3%
Verm2%
Battles2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.

Peak months: May, Aug, Sep · busiest ÷ quietest = 3.5×

Open Trend

Top chicken wormer search terms

flubenvet poultry wormer14K/yr +16.0%7.1% conv.
flubenvet8K/yr +19.6%6.7% conv.
chicken wormer flubenvet5K/yr +15.6%7.5% conv.
layers pellets with flubenvet3K/yr +35.2%8.3% conv.
flubenvet layers pellets5K/yr -1.1%12.8% conv.
heygates flubenvet layers pellets4K/yr +12.1%13.0% conv.

All search terms

Top chicken wormer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Heygates flubenvet Layers Pellets (5Kg)

Heygates£16.454.7★1,453 rev

Heygates Flubenvet Layers Pellets 20kg

Heygates£26.314.8★519 rev

Verm-X 100% Natural Liquid for Poultry. SupportsIntestinal Hygiene. Vet Approved. UFAS Assured. ContainsPrebiotic for Gut Biome.Restores and Maintains Gut Vitality. Wormwood Free - 250ml

Verm-X£14.354.7★2,398 rev

Kernfarm Flubendazole 1% x 60 Gm

Kernfarm£31.644.7★25 rev

Heygates Layer Pellets + Flubenvet Value Buy 10kg

Heygates£26.444.8★37 rev

Newest

by launch date

Kernfarm Flubendazole 1% x 60 Gm

Kernfarm£31.6425 rev

3y ago

Heygates Layer Pellets + Flubenvet Value Buy 10kg

Heygates£26.4437 rev

7y ago

Verm X Poultry Pellets Internal Parasite Controll 250g

Verm£16.3720 rev

11y ago

Heygates flubenvet Layers Pellets (5Kg)

Heygates£16.451,453 rev

12y ago

Heygates Flubenvet Layers Pellets 20kg

Heygates£26.31519 rev

12y ago

What buyers say about chicken wormer

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product21%

“as described”

Value For Money21%

“Really good value”

Pet Friendly14%

“Perfect product for racing pigeons”

Ease Of Use14%

“very easy to use”

Durability7%

“ideal for worming 4 hens over a week - just about lasted”

Time Taken7%

“Works very quickly”

Quality-Overall7%

“Perfect product”

What buyers complain about

Value For Money60%

“This was far too expensive”

Certifications20%

“Bit of fiddling to get these authorized”

Assembly/Installation10%

“Took a bit of putting together”

Top return reasons

Value For Money100%

Common questions

Is chicken wormer profitable to sell on Amazon United Kingdom?: The niche generates £92K/yr across 8 tracked products. 90-day search growth is +16.0%. Flapen's verdict: Skip it (45/100).
How competitive is the chicken wormer niche?: 6 brands and 25 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in chicken wormer?: Top complaints mined from reviews: Value For Money, Certifications, Assembly/Installation. The return rate is 0.0%.
When does demand for chicken wormer peak?: Demand peaks in May–Aug–Sep; the busiest month runs 3.5× the quietest.
What does it cost to enter the chicken wormer niche?: Listings span £12.60–£31.64; the average listing price is £19.78 (sweet spot $15–$100). The average incumbent carries 566 reviews — the moat a new listing must climb.