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Chicken Hearts

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $48K a year here, so Chicken Hearts is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£48K/yr28K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
53%top-5 click share · 14 brands · 18 sellers

Flapen Score

Chicken Hearts against its category

The dotted line is the Pet Supplies average. Past it, Chicken Hearts is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Hearts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Hearts 28K times last year and spent an estimated £48K. The top 5 brands take 76% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
13.1%
Market size, estimated
£48Ka year
Top search term
chicken hearts for cats5K searches a year

02 · Price

A sale here is worth £12.88.

Listings sell for £12.88 on average, from £1.40 to £39.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.88 that is £1K to £3K a year per listing.

Average price
£12.88under the $15 to $100 sweet spot
Price range
£1.40–£39.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #451 within Cats. It carries 142 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
10.0%
Average rank
#451in Cats
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
142per listing
Listings tracked
22

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Chicken Hearts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

18

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 98%

Open market

20%

  • Hipaws45%
  • Hollings14%
  • Britten and James7%
  • Pets Purest7%
  • CURIOUS4%
  • Pure & Natural3%

Demand

Chicken Hearts search demand

Weekly searches over the year. Pick a range.

600400Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Chicken Hearts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chicken hearts for cats5K/yr
  • chicken hearts6K/yr
  • hipaws7K/yr
  • chicken hearts for dogs4K/yr
  • freeze dried chicken hearts3K/yr
  • hipaws freeze dried cat2K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Hearts

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Pet Friendly”
16%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Can be a bit big too”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chicken Hearts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data