Skip to content

Chicken Hearts

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $48K a year here, so Chicken Hearts is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£48K/yr28K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
53%top-5 click share · 14 brands · 18 sellers

Flapen Score

Chicken Hearts against its category

The dotted line is the Pet Supplies average. Past it, Chicken Hearts is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Hearts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Hearts 28K times last year and spent an estimated £48K. The top 5 brands take 76% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
13.1%
Market size, estimated
£48Ka year
Top search term
chicken hearts for cats5K searches a year

02 · Price

A sale here is worth £12.88.

Listings sell for £12.88 on average, from £1.40 to £39.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.88 that is £1K to £3K a year per listing.

Average price
£12.88under the $15 to $100 sweet spot
Price range
£1.40–£39.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #451 within Cats. It carries 142 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
10.0%
Average rank
#451in Cats
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
142per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Chicken Hearts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

18

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

20%

  • Hipaws45%
  • Hollings14%
  • Britten and James7%
  • Pets Purest7%
  • CURIOUS4%
  • Pure & Natural3%

Demand

Chicken Hearts search demand

Weekly searches over the year. Pick a range.

600400Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Chicken Hearts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken hearts for cats5K/yr
  • chicken hearts6K/yr
  • hipaws7K/yr
  • chicken hearts for dogs4K/yr
  • freeze dried chicken hearts3K/yr
  • hipaws freeze dried cat2K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Hearts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.07

Can be a bit big too

small bag

The packs arent the biggest

Smell15%−0.08

I'm not a fan off strong smell

The smell is like rancid old Christmas nuts

Rancid smell

Value For Money9%+0.12

They aren't cheap

these are expensive if your cat like ours refuses to eat them

Perhaps a little pricey for some

Indigestion6%−0.06

my cat started vomiting

Upset tummy

even put her of food as caused her really bad stomach issues

Ease Of Chewing/Swallowing4%−0.03

found them very difficult to chew

who is infamous for being a greedy girl tried to swallow one whole

I would say that they need chopping up into smaller bits for the cats as two of my cats think they are too posh to chew -

Love

Pet Friendly34%

Cats love it

Dog enjoys them

Dogs loved it

Value For Money12%+0.12

Amazing value

Good value

Reasonable price

Taste-Overall11%+0.79

Brilliant treat

My cat absolutely loved eating these

Fantastic taste

Quality-Overall10%+0.13

Good quality

No complaints

They seem very high quality with simple ingredients

Size-Overall4%−0.07

size as my usual ones

Good size

Its a good sized bag

FAQ

Common Chicken Hearts questions

Answered from the same tracked data.