Is chicken hearts profitable to sell on Amazon United Kingdom?

The niche generates £48K/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the chicken hearts niche?

14 brands and 18 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in chicken hearts?

Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.0%.

What does it cost to enter the chicken hearts niche?

Listings span £1.40–£39.58; the average listing price is £12.88 (sweet spot $15–$100). The average incumbent carries 142 reviews — the moat a new listing must climb.

chicken hearts

Worth a look

Shows low returns (0.0%), but a small market ($48K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great142

avg incumbent reviews — the moat a new listing must climb

Price range

Good£1.40–£39.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.88

avg listing price — sweet spot $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Market size

Bad£48K

£48K/yr · 28K searches

According to Flapen's Amazon United Kingdom niche tracking, chicken hearts is a £48K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

chicken hearts market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £52K–£64K; units × avg price
Conversion rate: 13.1%
Avg BSR: #451
Page quality: 0%
Prime: 91%
Sponsored: 82%
Out of stock: 10.0%
Avg brand age: 40 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

20%

Hipaws45%
Hollings14%
Britten and James7%
Pets Purest7%
CURIOUS4%
Pure & Natural3%

Demand

Weekly Amazon search volume, last 22 weeks — +5.0% search growth over the last 90 days.

Open Trend

Top chicken hearts search terms

chicken hearts for cats5K/yr +40.4%11.7% conv.
chicken hearts6K/yr -0.5%10.3% conv.
hipaws7K/yr -16.6%19.7% conv.
chicken hearts for dogs4K/yr +5.1%11.0% conv.
freeze dried chicken hearts3K/yr +20.9%9.5% conv.
hipaws freeze dried cat2K/yr -17.4%24.9% conv.

All search terms

Top chicken hearts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hipaws All Natural Chicken Heart Freeze-Dried Cat Treats Toppers (50g Tube) Fresh Chicken Heart Dog Treats; Freeze Dried to Protect Nutrition and Rich Protein Easy Digestion for Cats and Dogs

Hipaws£7.624.7★255 rev

Hollings Chicken Hearts Dog Treats 100% Natural Air Dried Treats for Adult Dogs Grain Free & High in Protein (60g)

Hollings£2.254.6★1,023 rev

Pets Purest Chicken Hearts for Cats Freeze Dried Chicken Cat Treats High Protein - High Taurine Treat for Cats & Kittens 50g

Pets Purest£5.714.4★26 rev

Hipaws Duck Recipe Freeze-Dried Complete Cat Food Treats Toppers 280g Hypoallergenic No Grain; Freeze Dried to Protect Nutrition and Rich Protein Easy Digestion for Cats

Hipaws£19.884.3★92 rev

Hipaws Chicken Recipe Freeze-Dried Complete Cat Food Treats Toppers 280g Hypoallergenic No Grain; Freeze Dried to Protect Nutrition and Rich Protein Easy Digestion for Cats

Hipaws£20.504.3★197 rev

Newest

by launch date

Tailyard Freeze Dried Chicken Hearts for Dogs & Cats 100g Natural Single Ingredient Treats High Protein Raw Diet Topper Grain Free Healthy Training Treats for Pets

Tailyard£10.502 rev

4mo ago

Freeze-Dried Chicken Hearts for Cats & Dogs 500 g Giant Pack | 100% Single-Ingredient High-Protein Training Treats & Food Topper | Grain-Free Raw-Feeding Friendly

Tailyard£25.983 rev

5mo ago

CURIOUS 200g Freeze-Dried Chicken Heart Treats High-Protein Grain-Free Fresh Chicken Heart Cat Treats Easy to Digest Natural Cat & Dog Snacks

CURIOUS£16.9531 rev

9mo ago

Waita Freeze Dried Chicken Hearts Dog Treats & Cat Treats 40g | 100% Chicken Hearts | High Protein Natural Treats | Grain Free | Single Ingredient Training Rewards

Waita£7.0332 rev

10mo ago

200g Chicken Heart Freeze Dried - Allergen Free & Hypoallergenic Treat for Cats and Dogs - Locked in freshness High in Protein Nibbles Pet Treats Food Topper

Generic£20.017 rev

10mo ago

What buyers say about chicken hearts

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly34%

“Cats love it”

Value For Money12%

“Amazing value”

Taste-Overall11%

“Brilliant treat”

Quality-Overall10%

“Good quality”

Size-Overall4%

“size as my usual ones”

Ingredients-Overall3%

“Pure Ingredients: I love that these are 100% pure chicken hearts with zero additives”

Smell2%

“they don't smell bad at all”

Advertised Vs Actual Product2%

“Product as described”

Ease Of Chewing/Swallowing2%

“Good for picky eaters”

Ease Of Use1%

“so theyre easy to carry around”

What buyers complain about

Size-Overall16%

“Can be a bit big too”

Smell15%

“I'm not a fan off strong smell”

Value For Money9%

“They aren't cheap”

Indigestion6%

“my cat started vomiting”

Ease Of Chewing/Swallowing4%

“found them very difficult to chew”

Hard Feel2%

“To hard my little dog did not like them”

Durability2%

“Its easy to break up”

Moist/Dry2%

“These are completely dried”

Contamination1%

“Clearly contaminated at some stage so I won't be buying again”

Allergies1%

“Only giving 3 as unfortunately my cat appears to be allergic to rabbit”

Common questions

Is chicken hearts profitable to sell on Amazon United Kingdom?: The niche generates £48K/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the chicken hearts niche?: 14 brands and 18 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in chicken hearts?: Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.0%.
What does it cost to enter the chicken hearts niche?: Listings span £1.40–£39.58; the average listing price is £12.88 (sweet spot $15–$100). The average incumbent carries 142 reviews — the moat a new listing must climb.