chicken fillets for dogs
Worth a lookShows low returns (0.0%), but a small market ($47K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Review moat
Great324.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.66avg listing price — sweet spot $15–$100
Price range
Okay£2.06–£21.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 27K searches
According to Flapen's Amazon United Kingdom niche tracking, chicken fillets for dogs is a £47K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
chicken fillets for dogs market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £43K–£53K
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #354
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 57%
- Out of stock
- 0.6%
- Avg brand age
- 59 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
87
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
25%
- Good Boy28%
- The Regal Mutt15%
- Woolf13%
- Beloved Pets7%
- Hungry Horace7%
- Rosewood6%
Demand
Weekly Amazon search volume, last 44 weeks — -13.3% search growth over the last 90 days.Top chicken fillets for dogs search terms
- chicken fillets for dogs11K/yr
- dog chicken fillets6K/yr
- chicken jerky for dogs3K/yr
- good boy chicken fillets3K/yr
- dried chicken treats for dogs3K/yr
Top chicken fillets for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Good Boy - Chewy Chicken Fillets - Dog Treats - Made With 100% Natural Chicken Breast Meat - 320 Grams - Low Fat Dog Treats (Case of 3)
Good Boy£19.414.7★817 rev
The Regal Mutt - Chewy Chicken Fillets - 1kg Bag
The Regal Mutt£17.644.7★424 rev
WOOLF Chicken Fillet Dog Treats - Complementary Snacks for Dogs | 100g
Woolf£3.254.3★170 rev
Chicken Jerky Dog Treats 1.5 Lb - Human Grade Pet Snacks & High Protein Meat - All Natural High Protein Dried Strips (1 count (Pack of 1) Chicken)
Beloved Pets£14.574.5★1,824 rev
Hungry Horace Chewy Chicken Fillets for Dogs 85% Chicken Breast High Protein Low Fat Natural Chewy Training Treats Grain Free Resealable 200g Pack
Hungry Horace£8.394.7★40 rev
Newest
by launch date
Steamed Chicken Fillets for Dogs (Pack of 6 x 30g) 100% Natural Cooked Real Chicken Dog Treats Individually Wrapped Healthy Dog Snacks High Protein Dog Food Topper Grain Free Natural Dog Treats
I Love My£7.136 rev
Hungry Horace Chewy Chicken Fillets for Dogs 85% Chicken Breast High Protein Low Fat Natural Chewy Training Treats Grain Free Resealable 200g Pack
Hungry Horace£8.3940 rev
Fuzzl Prime Cuts 100% Natural Chicken Breast Fillets High Protein Low Fat Dog Treats Gluten & Grain Free Supports Dental Health No Artificial Colours Flavours Preservatives 2x200g Value Pack
Fuzzl£9.2517 rev
Fuzzl Prime Cuts 100% Natural Chicken Breast Fillets 1kg High Protein Low Fat Dog Treats Gluten & Grain Free Supports Dental Health Nothing Artificial 5x200g Value Pack
Fuzzl£15.8717 rev
Premium Chicken Breast Jerky Fillets Dog Treats Healthy Chicken Jerky Training Treats for Small Medium Large Dog 100g
WNING£10.889 rev
Trending
90-day click momentumSteamed Chicken Fillets for Dogs (Pack of 6 x 30g) 100% Natural Cooked Real Chicken Dog Treats Individually Wrapped Healthy Dog Snacks High Protein Dog Food Topper Grain Free Natural Dog Treats
I Love My£7.133.8★
Fuzzl Prime Cuts 100% Natural Chicken Breast Fillets High Protein Low Fat Dog Treats Gluten & Grain Free Supports Dental Health No Artificial Colours Flavours Preservatives 2x200g Value Pack
Fuzzl£9.254.6★
Fuzzl Prime Cuts 100% Natural Chicken Breast Fillets 1kg High Protein Low Fat Dog Treats Gluten & Grain Free Supports Dental Health Nothing Artificial 5x200g Value Pack
Fuzzl£15.874.6★
Hungry Horace Chewy Chicken Fillets for Dogs 85% Chicken Breast High Protein Low Fat Natural Chewy Training Treats Grain Free Resealable 200g Pack
Hungry Horace£8.394.7★
Chicken Jerky Dog Treats 1.5 Lb - Human Grade Pet Snacks & High Protein Meat - All Natural High Protein Dried Strips (1 count (Pack of 1) Chicken)
Beloved Pets£14.574.5★
What buyers say about chicken fillets for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Doggo approved”
“Our dog absolutely loves these treats”
“Good price”
“Good healthy chews”
“Excellent product”
“decent size”
“have a good texture too - firm without being brittle”
“Exactly what is advertised”
“with a decent meaty smell”
“These are favourite treats”
What buyers complain about
“Overpriced”
“Large bag”
“They smell like chicken”
“Awful chews”
“Easy to break up if needed”
“There thick and no good for my Chihuahua”
“Extremely hard instead of chewy”
“They arrived completely dry”
“why on earth they stopped thd other flavour”
“still not 100% as stated”
Common questions
- Is chicken fillets for dogs profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the chicken fillets for dogs niche?
- 15 brands and 87 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in chicken fillets for dogs?
- Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 0.0%.
- What does it cost to enter the chicken fillets for dogs niche?
- Listings span £2.06–£21.95; the average listing price is £10.66 (sweet spot $15–$100). The average incumbent carries 324 reviews — the moat a new listing must climb.