Chicken Fillets for Dogs

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months

27K

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

16.4%

Market size, estimated

£47Ka year

Top search term

chicken fillets for dogs11K searches a year

Listings sell for £10.66 on average, from £2.06 to £21.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.66 that is £1K to £3K a year per listing.

Average price

£10.66under the $15 to $100 sweet spot

Price range

£2.06–£21.95

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #354 within Treats. It carries 324 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

91%

Out of stock, average day

0.6%

Average rank

#354in Treats

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

324per listing

Listings tracked

23

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months