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Chicken Feet Dog Treats

Fail

Prices span $2.17–$17.70, mostly outside the sweet spot, so Chicken Feet Dog Treats is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£229K/yr108K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
71%top-5 click share · 13 brands · 26 sellers

Flapen Score

Chicken Feet Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Chicken Feet Dog Treats is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Feet Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Feet Dog Treats 108K times last year and spent an estimated £229K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

19.8% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £229K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
19.8%
Market size, estimated
£229Ka year
Peak month
December1.6× the quietest month
Top search term
chicken feet57K searches a year

02 · Price

A sale here is worth £10.72.

Listings sell for £10.72 on average, from £2.17 to £17.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.72 that is £8K to £11K a year per listing.

Average price
£10.72under the $15 to $100 sweet spot
Price range
£2.17–£17.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #473 within Food. It carries 376 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
73%
Out of stock, average day
0.6%
Average rank
#473in Food
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
376per listing
Listings tracked
15

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Chicken Feet Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£69K£92K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

26

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

  • Pure & Natural26%
  • SUPA PAWS21%
  • Hollings17%
  • PAWLICIOUS11%
  • NAW5%
  • TentSpares5%
  • Open — no brand owns it (7 brands, 15%)

Demand

Chicken Feet Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Chicken Feet Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken feet57K/yr
  • chicken feet dog treats35K/yr
  • chicken feet for dogs16K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Feet Dog Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.09

They're also a little short some of them

Very big

Very small

Smell18%−0.06

very smelly

They stink

dried up with an appalling aroma

Quality-Overall10%−0.03

Poor Quality

Second order bad quality

they dont look good at all

Indigestion10%−0.09

I think it was this product that gave out two dogs bad diarrhea

Upset tummy

Parts hard to digest

Taste-Overall6%−0.06

Dogs wouldnt eat this brand

this latest batch from an unknown supplier came with an Odd Colouring, almost black and although our dog will take them, they don't look very tasty

Love

Pet Friendly44%

My dogs love these

These are very good for dogs

Happy dogs

Value For Money21%+1.02

Excellent value for money

Good value for money

Good price

Quality-Overall13%−0.03

Absolutely brilliant product good quality dogs love them we have 2 small dogs dachunds miniature has no problem with them

Good Quality

Great quality feet and rabbit ears

Size-Overall5%−0.09

Decent size

This are a nice size for the money

there are a good mix of sizes in the bag

Smell4%−0.06

Not too smelly either

Quite strong in smell too

the smell is surprisingly mild

FAQ

Common Chicken Feet Dog Treats questions

Answered from the same tracked data.