chicken feet dog treats
Skip itPrices mostly outside the sweet spot ($2.17–$17.70) — this niche doesn't clear our bar today.
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great376.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£229K£229K/yr · 108K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.72avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.17–£17.70cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chicken feet dog treats is a £229K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
chicken feet dog treats market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £161K–£214K
- units × avg price
- Conversion rate
- 19.8%
- Avg BSR
- #473
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 93%
- Out of stock
- 0.6%
- Avg brand age
- 56 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
26
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
15%
- Pure & Natural26%
- SUPA PAWS21%
- Hollings17%
- PAWLICIOUS11%
- NAW5%
- TentSpares5%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -12.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top chicken feet dog treats search terms
- chicken feet57K/yr
- chicken feet dog treats35K/yr
- chicken feet for dogs16K/yr
Top chicken feet dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure & Natural Dried Chicken Feet Dog Treats - Natural Hypoallergenic High Protein Crunchy Dog Treat - 1kg Bag Refill
Pure & Natural£9.244.6★384 rev
Supa Paws 1Kg 100% Natural Air Dried Chicken Feet for Dog High Protein Cat Treat Hypoallergenic Pet Treat Crunchy Healthy Snacks Sticks Dog Chew Treat Grain Gluten & Lactose Free Tasty Dog Food
SUPA PAWS£10.574.8★190 rev
Hollings Chicken Feet Dog Treats 100% Natural & Crunchy Treats for Adult Dogs Grain Free & High in Protein (100g)
Hollings£2.174.5★1,332 rev
PAWLICIOUS 1Kg 100% Natural Dried Chicken Feet for Dog Puppies & Cat High Protein Crunchy Dog Treat Hypoallergenic Pet Food Delicious Tasty Healthy Snacks Sticks
PAWLICIOUS£9.504.4★193 rev
NAW Chicken Feet For Dogs 1kg. Premium Chicken Feet Dog Chews Made From 100% Poultry To Support Healthy Dental Hygiene
NAW£10.234.8★13 rev
Newest
by launch dateNAW Chicken Feet For Dogs 1kg. Premium Chicken Feet Dog Chews Made From 100% Poultry To Support Healthy Dental Hygiene
NAW£10.2313 rev
Chicken Feet for Dogs - 1kg | Natural Dog Treat | Hypoallergenic & Grain Free | High in Glucosamine & Calcium | Natural Chews | Chicken Feet Dog Treats for Large & Small Dogs | By Trusty Pet Supplies
Trusty£11.0116 rev
Supa Paws 1Kg 100% Natural Air Dried Chicken Feet for Dog High Protein Cat Treat Hypoallergenic Pet Treat Crunchy Healthy Snacks Sticks Dog Chew Treat Grain Gluten & Lactose Free Tasty Dog Food
SUPA PAWS£10.57190 rev
Supa Paws 2Kg 100% Natural Air Dried Chicken Feet for Dog High Protein Cat Treat Hypoallergenic Pet Treat Crunchy Healthy Snacks Sticks Dog Chew Treat Grain Gluten & Lactose Free Tasty Dog Food
SUPA PAWS£17.70190 rev
Premium Natural Chicken Feet Dog Treats Air Dried Chicken Feet for Dogs Hypoallergenic Grain Free Chews | High Protein Treats for Sensitive Stomachs Puppies & Large Dogs (300g)
Lumbridge & Buckland£7.848 rev
Trending
90-day click momentumNAW Chicken Feet For Dogs 1kg. Premium Chicken Feet Dog Chews Made From 100% Poultry To Support Healthy Dental Hygiene
NAW£10.234.8★
Premium Natural Chicken Feet Dog Treats Air Dried Chicken Feet for Dogs Hypoallergenic Grain Free Chews | High Protein Treats for Sensitive Stomachs Puppies & Large Dogs (300g)
Lumbridge & Buckland£7.844.6★
Riverside Dried Chicken Feet - For Small & Large Dogs 2KG Air Dried Natural Dog Chew Treats | Grain Gluten & Lactose Free Hypoallergenic Treat UK COMPANY
TentSpares£17.074.6★
Pero Natural Dog Treats Dried Chicken Feet 100% Chicken Feet High Protein Grain Free Natural Chew 1kg Pack
Pero£8.324.0★
Puffed Chicken Feet for Dogs 500g | Natural Dog Treat | Hypoallergenic & Grain Free | High in Glucosamine & Calcium | Natural Chew | Chicken Feet Dog Treats for Large & Small Dog | Trusty Pet Supplies
Trusty Pet Supplies£8.303.9★
What buyers say about chicken feet dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“My dogs love these”
“Excellent value for money”
“Absolutely brilliant product good quality dogs love them we have 2 small dogs dachunds miniature has no problem with them”
“Decent size”
“Not too smelly either”
“there are loads of tasty”
“Brilliant chew for both of them”
“As described”
“She really does enjoy them”
“Daily teeth clean”
What buyers complain about
“They're also a little short some of them”
“very smelly”
“Poor Quality”
“I think it was this product that gave out two dogs bad diarrhea”
“Dogs wouldnt eat this brand”
“Not cheap for what they are”
“- feel a bit too hard”
“- are much lighter coloured than the photos”
“These are not the same as the ones i buy in store”
“I don't know whether they're just dried out or potentially been cooked”
Common questions
- Is chicken feet dog treats profitable to sell on Amazon United Kingdom?
- The niche generates £229K/yr across 15 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the chicken feet dog treats niche?
- 13 brands and 26 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in chicken feet dog treats?
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 0.0%.
- When does demand for chicken feet dog treats peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the chicken feet dog treats niche?
- Listings span £2.17–£17.70; the average listing price is £10.72 (sweet spot $15–$100). The average incumbent carries 376 reviews — the moat a new listing must climb.