Chicken Cat Food
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 94% of clicks, so Chicken Cat Food is a Maybe.
- Flapen Score
- 51 / 100Top 44% of 875 Pet Supplies niches · +1 vs the category median of 5051
- Market size
- £75K/yr48K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 41%top-5 click share · 12 brands · 183 sellers
Flapen Score
Chicken Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Chicken Cat Food is stronger. Inside it, weaker.
Market
The Chicken Cat Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chicken Cat Food 48K times last year and spent an estimated £75K. The top 5 brands take 94% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
13.5% of searches ended in a purchase last week.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 13.5%
- Market size, estimated
- £75Ka year
- Top search term
- chicken cat food12K searches a year
02 · Price
A sale here is worth £11.68.
Listings sell for £11.68 on average, from £2.97 to £29.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.68 that is £1K to £3K a year per listing.
- Average price
- £11.68under the $15 to $100 sweet spot
- Price range
- £2.97–£29.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
39% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Cats. It carries 1,251 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #50in Cats
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,251per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Chicken Cat Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Encore 100% Natural Wet Cat Food Multipack Chicken Selection in Broth (Pack of 12 x 70g Tins)
- Price
- £8.64
- Rating
- 4.6/5
- Reviews
- 1,131
- Age
- 6y ago

Applaws Natural Wet Cat Food Tin Chicken Multipack Selection in Broth 70g (Pack of 12 x 70g Tins)
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 2,236
- Age
- 11y ago

Applaws 100% Natural Wet Cat Food Chicken Breast in Broth 70 g Tin 24 x 70 g Tins
- Price
- £16.66
- Rating
- 4.5/5
- Reviews
- 1,618
- Age
- 15y ago

Encore 100% Natural Wet Cat Food Chicken Breast in 70g Tin (Pack of 16)
- Price
- £11.64
- Rating
- 4.6/5
- Reviews
- 860
- Age
- 9y ago

Encore 100 Percent Natural Cat Food Pouch Chicken & Brown Rice in Broth 70g (16 x 70g Pouches)
- Price
- £12.20
- Rating
- 4.4/5
- Reviews
- 529
- Age
- 14y ago
Trending
90-day click momentum
36 x 70g Encore Natural Wet Cat Food Tins Multipack Chicken Selection in Broth
- Price
- £29.04
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 10mo ago

Encore 100% Natural Wet Cat Food Chicken Breast with Cheese in 70 g Tins (Pack of 16)
- Price
- £13.62
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 14y ago

Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g
- Price
- £9.46
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 2y ago

Applaws 100% Natural Wet Cat Food Chicken Breast with Liver in 70g Broth Tin 24 x 70g
- Price
- £18.47
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 1y ago

Applaws 100 Percent Natural Wet Dog Food Chicken Breast in Broth 156 g Tin (Pack of 12)
- Price
- £12.92
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 9y ago
Newest
by launch date
36 x 70g Encore Natural Wet Cat Food Tins Multipack Chicken Selection in Broth
- Price
- £29.04
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 10mo ago

Applaws 100% Natural Wet Cat Food Chicken Breast with Liver in 70g Broth Tin 24 x 70g
- Price
- £18.47
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 1y ago

Applaws 100% Natural Wet Cat Food Pouch Multipack Chicken Selection in Broth 70 g (12 x 70 g Pouches)
- Price
- £9.66
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 2y ago

Applaws 100% Natural Adult Wet Cat Food Chicken in Broth 70g Pouch (12 x 70 g Pouches)
- Price
- £11.41
- Rating
- 4.5/5
- Reviews
- 1,618
- Age
- 2y ago

Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g
- Price
- £9.46
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
183
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
5%
- Applaws47%
- Encore39%
- HILIFE3%
- Gourmet2%
- Scrumbles2%
- thrive2%
- Open — no brand owns it (6 brands, 5%)
Demand
Chicken Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 9.6× · 8 of 12 months tracked
Search terms
Top Chicken Cat Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chicken cat food12K/yr
- applaws chicken7K/yr
- encore chicken cat food7K/yr
- applaws cat wet food chicken6K/yr
- cat food chicken6K/yr
- applaws chicken in broth4K/yr
- encore chicken3K/yr
- encore cat food chicken3K/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Cat Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
wish it was a little less pricey
They are not the cheapest
even if it is a little more expensive
Smells like chicken
It smells
They smell like they are close to being rotten
This is a sh*ty quality
Poor quality
My guess is theyve switched to a lower quality supplier
Its a complete wet food
it looks dry even though it's in liquid
However this delivery has tins which when opened the food is very dry
you cant give half information or details while advertising
No resemblance to photos
Nothing like depicted
Love
Cat Approved
Cats Love It
Dog loves it
Excellent price
Excellent value for money
Excellent value
Excellent Product
Good quality food
Great variety
Both of my cats love this food
Tastes great
Good food
They like all the flavours in the box
Good flavour selection
has a variety of flavours
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Cat Food questions
Answered from the same tracked data.









