How competitive is the Chicken Cat Food niche on Amazon United Kingdom?

12 brands and 183 sellers compete in Chicken Cat Food on Amazon United Kingdom. The top 5 Chicken Cat Food products take 41% of clicks and its top 5 brands hold 94% of demand.

What does it cost to enter the Chicken Cat Food niche?

Chicken Cat Food sells for £11.68 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.97–£29.04. The average incumbent carries 1,251 reviews — the moat a new listing must climb.

Chicken Cat Food

Chicken Cat Food shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Chicken Cat Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chicken Cat Food is a £75K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 51/100.

Chicken Cat Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.8% over the last 90 days and 13.5% of searches end in a purchase.

£75K

revenue / yr

Units sold / yr8K

Search volume / yr-3.8%48K

Conversion rate13.5%

Avg price£11.68

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers12 · 183

Top-5 product click share41%

Open market6%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 44 products

Top Chicken Cat Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Encore 100% Natural Wet Cat Food Multipack Chicken Selection in Broth (Pack of 12 x 70g Tins)

Price: £8.64
Rating: 4.6/5
Reviews: 1,131
Age: 6y ago

Applaws Natural Wet Cat Food Tin Chicken Multipack Selection in Broth 70g (Pack of 12 x 70g Tins)

Price: £7.85
Rating: 4.6/5
Reviews: 2,236
Age: 11y ago

Applaws 100% Natural Wet Cat Food Chicken Breast in Broth 70 g Tin 24 x 70 g Tins

Price: £16.66
Rating: 4.5/5
Reviews: 1,618
Age: 15y ago

Encore 100% Natural Wet Cat Food Chicken Breast in 70g Tin (Pack of 16)

Price: £11.64
Rating: 4.6/5
Reviews: 860
Age: 9y ago

Encore 100 Percent Natural Cat Food Pouch Chicken & Brown Rice in Broth 70g (16 x 70g Pouches)

Price: £12.20
Rating: 4.4/5
Reviews: 529
Age: 14y ago

Newest

by launch date

36 x 70g Encore Natural Wet Cat Food Tins Multipack Chicken Selection in Broth

Price: £29.04
Rating: 4.8/5
Reviews: 7
Age: 10mo ago

Applaws 100% Natural Wet Cat Food Chicken Breast with Liver in 70g Broth Tin 24 x 70g

Price: £18.47
Rating: 4.7/5
Reviews: 88
Age: 1y ago

Applaws 100% Natural Wet Cat Food Pouch Multipack Chicken Selection in Broth 70 g (12 x 70 g Pouches)

Price: £9.66
Rating: 4.6/5
Reviews: 180
Age: 2y ago

Applaws 100% Natural Adult Wet Cat Food Chicken in Broth 70g Pouch (12 x 70 g Pouches)

Price: £11.41
Rating: 4.5/5
Reviews: 1,618
Age: 2y ago

Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g

Price: £9.46
Rating: 4.3/5
Reviews: 201
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

183

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

Applaws47%
Encore39%
HILIFE3%
Gourmet2%
Scrumbles2%
thrive2%
Open — no brand owns it (6 brands, 5%)

Chicken Cat Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR13.5%Products44Brands12Top 5 Brands94%OOS Rate0.0%Rating4.5★Reviews1,251Avg BSR#50

Top Chicken Cat Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chicken cat food12K/yr -33.4%7.7% conv.
applaws chicken7K/yr +49.0%11.5% conv.
encore chicken cat food7K/yr +11.6%13.2% conv.
applaws cat wet food chicken6K/yr +59.2%10.2% conv.
cat food chicken6K/yr -40.1%6.1% conv.
applaws chicken in broth4K/yr +17.4%12.5% conv.
encore chicken3K/yr +19.0%14.6% conv.
encore cat food chicken3K/yr -2.6%14.4% conv.

What reviews say buyers love and hate about Chicken Cat Food

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Pet Friendly35%

“Cat Approved”

Value For Money16%

“Excellent price”

Quality-Overall16%

“Excellent Product”

Taste-Overall8%

“Both of my cats love this food”

Flavor5%

“They like all the flavours in the box”

What buyers complain about

64% of reviews

Value For Money19%

“wish it was a little less pricey”

Smell11%

“Smells like chicken”

Quality-Overall6%

“This is a sh*ty quality”

Moist/Dry6%

“Its a complete wet food”

Advertised Vs Actual Product5%

“you cant give half information or details while advertising”

Common Chicken Cat Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chicken Cat Food 51/100 on Amazon United Kingdom — Worth a look. The niche generates £75K/yr across 44 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -3.8% over the last 90 days.

Chicken Cat Food buyers on Amazon United Kingdom complain most about Value For Money, Smell, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.