chicken cat food
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,251.05avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.97–£29.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.68avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Market size
Bad£75K£75K/yr · 48K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chicken cat food is a £75K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
chicken cat food market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £70K–£93K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 39%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
183
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
5%
- Applaws47%
- Encore39%
- HILIFE3%
- Gourmet2%
- Scrumbles2%
- thrive2%
- Open — no brand owns it (6 brands, 5%)
Demand
Weekly Amazon search volume, last 34 weeks — -3.8% search growth over the last 90 days.Top chicken cat food search terms
- chicken cat food12K/yr
- applaws chicken7K/yr
- encore chicken cat food7K/yr
- applaws cat wet food chicken6K/yr
- cat food chicken6K/yr
- applaws chicken in broth4K/yr
- encore chicken3K/yr
- encore cat food chicken3K/yr
Top chicken cat food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Encore 100% Natural Wet Cat Food Multipack Chicken Selection in Broth (Pack of 12 x 70g Tins)
Encore£8.644.6★1,131 rev
Applaws Natural Wet Cat Food Tin Chicken Multipack Selection in Broth 70g (Pack of 12 x 70g Tins)
Applaws£7.854.6★2,236 rev
Applaws 100% Natural Wet Cat Food Chicken Breast in Broth 70 g Tin 24 x 70 g Tins
Applaws£16.664.5★1,618 rev
Encore 100% Natural Wet Cat Food Chicken Breast in 70g Tin (Pack of 16)
Encore£11.644.6★860 rev
Encore 100 Percent Natural Cat Food Pouch Chicken & Brown Rice in Broth 70g (16 x 70g Pouches)
Encore£12.204.4★529 rev
Newest
by launch date
36 x 70g Encore Natural Wet Cat Food Tins Multipack Chicken Selection in Broth
Encore£29.047 rev
Applaws 100% Natural Wet Cat Food Chicken Breast with Liver in 70g Broth Tin 24 x 70g
Applaws£18.4788 rev
Applaws 100% Natural Wet Cat Food Pouch Multipack Chicken Selection in Broth 70 g (12 x 70 g Pouches)
Applaws£9.66180 rev
Applaws 100% Natural Adult Wet Cat Food Chicken in Broth 70g Pouch (12 x 70 g Pouches)
Applaws£11.411,618 rev
Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g
Scrumbles£9.46201 rev
Trending
90-day click momentum36 x 70g Encore Natural Wet Cat Food Tins Multipack Chicken Selection in Broth
Encore£29.044.8★
Encore 100% Natural Wet Cat Food Chicken Breast with Cheese in 70 g Tins (Pack of 16)
Encore£13.624.4★
Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g
Scrumbles£9.464.3★
Applaws 100% Natural Wet Cat Food Chicken Breast with Liver in 70g Broth Tin 24 x 70g
Applaws£18.474.7★
Applaws 100 Percent Natural Wet Dog Food Chicken Breast in Broth 156 g Tin (Pack of 12)
Applaws£12.924.7★
What buyers say about chicken cat food
What buyers praise and complain about, mined from review topics.What buyers love
“Cat Approved”
“Excellent price”
“Excellent Product”
“Both of my cats love this food”
“They like all the flavours in the box”
“Not overly smelly”
“The ingredients are completely natural”
“Great for fussy cat”
“Easy open”
“Always fresh”
What buyers complain about
“wish it was a little less pricey”
“Smells like chicken”
“This is a sh*ty quality”
“Its a complete wet food”
“you cant give half information or details while advertising”
“small”
“Cheap and nasty ingredients”
“Not all cats like this flavour”
“was sick / diarrhoea - which thought was just a coincidence”
“It is just pure chicken breast flaky”
Common questions
- Is chicken cat food profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 44 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the chicken cat food niche?
- 12 brands and 183 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in chicken cat food?
- Top complaints mined from reviews: Value For Money, Smell, Quality-Overall. The return rate is 0.1%.
- What does it cost to enter the chicken cat food niche?
- Listings span £2.97–£29.04; the average listing price is £11.68 (sweet spot $15–$100). The average incumbent carries 1,251 reviews — the moat a new listing must climb.