Skip to content

Chicken Cat Food

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 94% of clicks, so Chicken Cat Food is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£75K/yr48K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
41%top-5 click share · 12 brands · 183 sellers

Flapen Score

Chicken Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Chicken Cat Food is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Cat Food 48K times last year and spent an estimated £75K. The top 5 brands take 94% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
13.5%
Market size, estimated
£75Ka year
Top search term
chicken cat food12K searches a year

02 · Price

A sale here is worth £11.68.

Listings sell for £11.68 on average, from £2.97 to £29.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.68 that is £1K to £3K a year per listing.

Average price
£11.68under the $15 to $100 sweet spot
Price range
£2.97–£29.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Cats. It carries 1,251 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#50in Cats
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,251per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Chicken Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

183

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

5%

  • Applaws47%
  • Encore39%
  • HILIFE3%
  • Gourmet2%
  • Scrumbles2%
  • thrive2%
  • Open — no brand owns it (6 brands, 5%)

Demand

Chicken Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 9.6× · 8 of 12 months tracked

Search terms

Top Chicken Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken cat food12K/yr
  • applaws chicken7K/yr
  • encore chicken cat food7K/yr
  • applaws cat wet food chicken6K/yr
  • cat food chicken6K/yr
  • applaws chicken in broth4K/yr
  • encore chicken3K/yr
  • encore cat food chicken3K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Cat Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%

wish it was a little less pricey

They are not the cheapest

even if it is a little more expensive

Smell11%−0.03

Smells like chicken

It smells

They smell like they are close to being rotten

Quality-Overall6%+0.19

This is a sh*ty quality

Poor quality

My guess is theyve switched to a lower quality supplier

Moist/Dry6%−0.02

Its a complete wet food

it looks dry even though it's in liquid

However this delivery has tins which when opened the food is very dry

Advertised Vs Actual Product5%−0.05

you cant give half information or details while advertising

No resemblance to photos

Nothing like depicted

Love

Pet Friendly35%

Cat Approved

Cats Love It

Dog loves it

Value For Money16%

Excellent price

Excellent value for money

Excellent value

Quality-Overall16%+0.19

Excellent Product

Good quality food

Great variety

Taste-Overall8%+0.28

Both of my cats love this food

Tastes great

Good food

Flavor5%−0.07

They like all the flavours in the box

Good flavour selection

has a variety of flavours

FAQ

Common Chicken Cat Food questions

Answered from the same tracked data.