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Chick Crumb

Fail

The top 5 brands take 100% of clicks, so Chick Crumb is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£158K/yr97K searches / yr
90-day growth
+79.4%search demand this quarter
Competition
97%top-5 click share · 5 brands · 16 sellers

Flapen Score

Chick Crumb against its category

The dotted line is the Pet Supplies average. Past it, Chick Crumb is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chick Crumb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chick Crumb 97K times last year and spent an estimated £158K. All 5 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

20.3% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.3% of those searches ended in a purchase. Searches in the last 90 days moved +79.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+79.4%
Conversion, latest week
20.3%
Market size, estimated
£158Ka year
Peak month
May9.5× the quietest month
Top search term
chick crumb47K searches a year

02 · Price

A sale here is worth £8.03.

Listings sell for £8.03 on average, from £2.96 to £13.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £8.03 that is £12K to £16K a year per listing.

Average price
£8.03under the $15 to $100 sweet spot
Price range
£2.96–£13.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Birds. It carries 503 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#72in Birds
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
503per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Chick Crumb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£24K£47K£71K£95K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Extra Select60%
  • Seedzbox18%
  • Allen & Page15%
  • MALTBYS' STORES 1904 LTD3%
  • Marriage's3%

Demand

Chick Crumb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 9.5×

Search terms

Top Chick Crumb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chick crumb47K/yr
  • duckling food11K/yr
  • chick feed9K/yr
  • chick crumbs6K/yr
  • duckling crumb4K/yr
  • chick crumbs 5kg4K/yr
  • chick food5K/yr
  • chicken crumb4K/yr
  • chick crumb 20kg4K/yr
  • chick starter feed3K/yr

Reviews and returns

What reviews say buyers love and hate about Chick Crumb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.10

No quality control

Not the best

Advertised Vs Actual Product21%−0.07

False advertising

they arent chick crumb as advertised

Size-Overall21%−0.02

Crumbs far to big for my silkie chicks

Too big

this is far to big for them to manage

Leak-Proof14%

the grit had all spilt out of the tub into the box resulting in some spilling when I opened the package

Taste-Overall14%−0.05

Our chics didn't like this food

Love

Value For Money43%+4.33

Reasonably priced

Good value

Value for money

Quality-Overall20%−0.10

Good quality

Great product

Im sure its great quality however i have bantum chicks

Size-Overall15%−0.02

the right size for chicks

Great for raising chicks, good size and value

In the 2kg bag, it's handy size for small flocks or beginners – no waste, stores well

Advertised Vs Actual Product7%−0.07

Does the job

it was as quoted in description

Pet Friendly5%

Chicks love it

FAQ

Common Chick Crumb questions

Answered from the same tracked data.