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Ceramic Dog Bowl

Fail

Shoppers spend an estimated $80K a year here, so Ceramic Dog Bowl is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£80K/yr200K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
26%top-5 click share · 12 brands · 54 sellers

Flapen Score

Ceramic Dog Bowl against its category

The dotted line is the Pet Supplies average. Past it, Ceramic Dog Bowl is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ceramic Dog Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ceramic Dog Bowl 200K times last year and spent an estimated £80K. The top 5 brands take 92% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
4.2%
Market size, estimated
£80Ka year
Peak month
September1.3× the quietest month
Top search term
ceramic dog bowl83K searches a year

02 · Price

A sale here is worth £9.46.

Listings sell for £9.46 on average, from £3.04 to £24.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £9.46 that is £0 to £946 a year per listing.

Average price
£9.46under the $15 to $100 sweet spot
Price range
£3.04–£24.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£946
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #109 within Feeding & Watering Supplies. It carries 842 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
87%
Out of stock, average day
5.5%
Average rank
#109in Feeding & Watering Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
842per listing
Listings tracked
53

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ceramic Dog Bowl products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

54

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

26%

Top 20: 72%

Open market

6%

  • Mason Cash44%
  • TRIXIE24%
  • Petface16%
  • Banbury & Co5%
  • Pet Brands3%
  • Scruffs3%
  • Open — no brand owns it (6 brands, 6%)

Demand

Ceramic Dog Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Ceramic Dog Bowl search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ceramic dog bowl83K/yr
  • ceramic dog bowls31K/yr
  • mason cash dog bowls18K/yr
  • dog bowls ceramic14K/yr
  • dog bowl ceramic11K/yr
  • large ceramic dog bowl7K/yr
  • ceramic dog bowl large8K/yr
  • ceramic water bowl5K/yr
  • ceramic dog water bowl6K/yr
  • mason cash dog bowl5K/yr

Reviews and returns

What reviews say buyers love and hate about Ceramic Dog Bowl

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
1.8%of orders come back
“the cat bowl is smaller”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ceramic Dog Bowl questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data