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Cats Best Cat Litter

Fail

The top 5 brands take 100% of clicks, so Cats Best Cat Litter is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£392K/yr112K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
82%top-5 click share · 4 brands · 93 sellers

Flapen Score

Cats Best Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Cats Best Cat Litter is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cats Best Cat Litter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cats Best Cat Litter 112K times last year and spent an estimated £392K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

15.9% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £392K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
15.9%
Market size, estimated
£392Ka year
Peak month
August1.5× the quietest month
Top search term
cats best cat litter68K searches a year

02 · Price

A sale here is worth £21.99.

Listings sell for £21.99 on average, from £5.32 to £48.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £21.99 that is £16K to £22K a year per listing.

Average price
£21.99inside the $15 to $100 sweet spot
Price range
£5.32–£48.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£16K–£22K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

8% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Cats. It carries 8,104 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
58%
Out of stock, average day
0.0%
Average rank
#65in Cats
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,104per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Cats Best Cat Litter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£39K£78K£118K£157K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

93

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Cat's Best76%
  • MASOLD19%
  • World's Best Cat Litter4%
  • Croci2%

Demand

Cats Best Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Cats Best Cat Litter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cats best cat litter68K/yr
  • cats best13K/yr
  • cats best litter10K/yr
  • best cat litter9K/yr
  • cats best original clumping cat litter4K/yr
  • cat best litter3K/yr
  • cats best original cat litter3K/yr

Reviews and returns

What reviews say buyers love and hate about Cats Best Cat Litter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.10

It is more expensive than most

Too expensive

Yes its expensive

Smell13%+0.25

It does not smell

The litter combined with urine made the smell I nearly puked

seems to contain unwanted smells

Quality-Overall12%−0.19

Definitely not the world's best

definitely feels less quality

is generally very average

Size-Overall5%−0.06

too small size

Smaller than I expected

Smaller then expected

Hair Removal4%−0.07

I was very disappointed have you changed it the quality was not has good it had sharp white bits in it I have a long hair cat it was hard getting out of fur I have ever had this before could you tell me if you have changed if so I will to find new stapler very disappointed

Love

Quality-Overall19%−0.19

Id say this is worth the price for the quality it provides

Very good litter

Best quality

Smell18%+0.25

absorbs odours very well

No odours

The litter itself smells natural

Ease Of Cleaning17%+2.09

easy clean up

makes daily tidy ups

it cleans up with a quick scoop

Ease Of Use9%+1.01

Convenient

easy for take off

easy to get rid of

Absorbency9%+0.78

Good absorption

The litter is absorbant

Dust free and absorbs well

Return

0.1% Return rate 8% Fixable by listing

Leak-Proof16%▁▃▂▁█▃

There was still a small hole in the side where litter had leaked a little

Smell14%▁▁▁█▁▁

It does not smell

The litter combined with urine made the smell I nearly puked

seems to contain unwanted smells

Compatibility-Overall11%▁▁▁█▁▅
Quality-Overall11%▁▁█▁▁▁

Definitely not the world's best

definitely feels less quality

is generally very average

Value For Money11%▁▁▃▁▁█

It is more expensive than most

Too expensive

Yes its expensive

FAQ

Common Cats Best Cat Litter questions

Answered from the same tracked data.