Catnip Toys for Cats

Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £349K a year.

Searches, last 12 months

454K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

12.1%

Market size, estimated

£349Ka year

Peak month

December4.3× the quietest month

Top search term

catnip toys for cats132K searches a year

Listings sell for £6.34 on average, from £2.46 to £12.77. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £6.34 that is £5K to £6K a year per listing.

Average price

£6.34under the $15 to $100 sweet spot

Price range

£2.46–£12.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£6K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #67 within Cats. It carries 2,942 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#67in Cats

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,942per listing

Listings tracked

51

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

22 months