Catnip Toys for Cats

Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £349K a year.

Searches, last 12 months

454K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

12.1%

Market size, estimated

£349Ka year

Peak month

December4.3× the quietest month

Top search term

catnip toys for cats132K searches a year

Listings sell for £6.34 on average, from £2.46 to £12.77. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £6.34 that is £5K to £6K a year per listing.

Average price

£6.34under the $15 to $100 sweet spot

Price range

£2.46–£12.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£6K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #67 within Cats. It carries 2,942 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#67in Cats

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,942per listing

Listings tracked

51

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

22 months