Is catnip spray profitable to sell on Amazon United Kingdom?

The niche generates £131K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (42/100).

How competitive is the catnip spray niche?

7 brands and 36 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in catnip spray?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.3%.

When does demand for catnip spray peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the catnip spray niche?

Listings span £2.95–£11.44; the average listing price is £6.66 (sweet spot $15–$100). The average incumbent carries 3,107 reviews — the moat a new listing must climb.

catnip spray

Skip it

Prices mostly outside the sweet spot ($2.95–$11.44) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,107.38

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£131K

£131K/yr · 131K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Avg price

Bad£6.66

avg listing price — sweet spot $15–$100

Growth

Bad-23.7%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Price range

Bad£2.95–£11.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, catnip spray is a £131K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

catnip spray market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: £133K–£167K; units × avg price
Conversion rate: 15.1%
Avg BSR: #132
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 10.0%
Avg brand age: 47 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Mew & Friends36%
TRIXIE26%
Catit11%
Atomwise9%
Johnsons8%
The Catnip Queen6%
Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top catnip spray search terms

catnip spray70K/yr -20.1%13.9% conv.
cat nip spray29K/yr +6.5%16.6% conv.
cat nip spray for cats18K/yr -66.1%14.2% conv.
catnip spray for cats10K/yr -37.6%13.5% conv.
catnip spray for cats uk3K/yr -28.4%16.8% conv.

All search terms

Top catnip spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mew & Friends Catnip Spray for Cats - Made in UK - 100% Natural Catnip Oil - Sustainably Farmed A Perfect Cat Toy & Cat Treat - Please SHAKE BEFORE USING CATNIP SPRAY

Mew & Friends£5.724.1★1,779 rev

TRIXIE Catnip Play Spray increases cats desire to play ideal for toys scratching posts and blankets 175 ml 4238

TRIXIE£4.244.1★3,707 rev

Catit Catnip Spray 90ml

Catit£4.783.9★7,229 rev

Catomwise Extra Large Catnip Spray | 250ml Premium Catnip Spray for Cats | All-Natural Long-Lasting and Safe - Perfect for Toys Scratching Posts and Training Aid

Atomwise£9.254.3★224 rev

Johnsons Veterinary Products Catnip Spray Transparent

Johnsons£7.204.2★2,225 rev

Newest

by launch date

The Catnip Queen Extra Strong Catnip & Silvervine Spray for Cat Toys 60ml

The Catnip Queen£11.4425 rev

4mo ago

Catomwise Extra Large Catnip Spray | 250ml Premium Catnip Spray for Cats | All-Natural Long-Lasting and Safe - Perfect for Toys Scratching Posts and Training Aid

Atomwise£9.25224 rev

1y ago

Mew & Friends Catnip Spray for Cats - Made in UK - 100% Natural Catnip Oil - Sustainably Farmed A Perfect Cat Toy & Cat Treat - Please SHAKE BEFORE USING CATNIP SPRAY

Mew & Friends£5.721,779 rev

3y ago

Trixie Valerian Spray for Cat 50 ml

TRIXIE£2.951,441 rev

11y ago

Johnsons Veterinary Products Catnip Spray Transparent

Johnsons£7.202,225 rev

13y ago

What buyers say about catnip spray

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly52%

“Cats love it”

Smell9%

“Our cat loves the smell”

Fun/Entertainment Experience7%

“keeps them happy for a while”

Value For Money6%

“Great value”

Spray/Flow5%

“The spray is easy to use”

Ease Of Use4%

“Easy to use”

Quality-Overall3%

“Great quality spray”

Scratch Resistance2%

“Just a little spray on his scratch post - encourages my cat away from the furniture”

Strength2%

“Strong”

Ease Of Cleaning2%

“neat without making a mess”

What buyers complain about

Functionality-Overall21%

“Doesn't work”

Value For Money14%

“Firstly im going to say this product is quite expensive with that out of the way”

Smell14%

“Cats can't resist the smell”

Spray/Flow8%

“This spray is trash”

Size-Overall6%

“Not as big as I thought it would be”

Leak-Proof4%

“Leaky spray top”

Durability4%

“Doesn't last long”

Compatibility-Overall3%

“not working for my cats”

Ingredients-Overall3%

“I think there's too many chemicals in it”

Indigestion3%

“unfortunately causes serious wheezing/coughing issues for days”

Top return reasons

Functionality-Overall26%

Leak-Proof24%

Spray/Flow23%

Smell13%

Advertised Vs Actual Product3%

Compatibility-Overall2%

Ease Of Use2%