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Catnip Spray

Fail

Prices span $2.95–$11.44, mostly outside the sweet spot, so Catnip Spray is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£131K/yr131K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
85%top-5 click share · 7 brands · 36 sellers

Flapen Score

Catnip Spray against its category

The dotted line is the Pet Supplies average. Past it, Catnip Spray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Catnip Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Catnip Spray 131K times last year and spent an estimated £131K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

15.1% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
15.1%
Market size, estimated
£131Ka year
Peak month
December1.7× the quietest month
Top search term
catnip spray70K searches a year

02 · Price

A sale here is worth £6.66.

Listings sell for £6.66 on average, from £2.95 to £11.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £6.66 that is £13K to £17K a year per listing.

Average price
£6.66under the $15 to $100 sweet spot
Price range
£2.95–£11.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£17K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #132 within Cats. It carries 3,107 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#132in Cats
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,107per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Catnip Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

36

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

4%

  • Mew & Friends36%
  • TRIXIE26%
  • Catit11%
  • Atomwise9%
  • Johnsons8%
  • The Catnip Queen6%
  • Open — no brand owns it (1 brand, 4%)

Demand

Catnip Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Catnip Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • catnip spray70K/yr
  • cat nip spray29K/yr
  • cat nip spray for cats18K/yr
  • catnip spray for cats10K/yr
  • catnip spray for cats uk3K/yr

Reviews and returns

What reviews say buyers love and hate about Catnip Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall21%−0.35

Doesn't work

Didn't work much for mine compared to other brands

Didnt work for my cat

Value For Money14%−0.15

Firstly im going to say this product is quite expensive with that out of the way

Waste of money

Certainly not worth the money

Smell14%+0.13

Cats can't resist the smell

that her lack of interest was not because the smell had evaporated or whatever

Not much smell

Spray/Flow8%−0.06

This spray is trash

Had to transfer it to another bottle wouldn't spray at all

no interest in the spray at all

Size-Overall6%+0.03

Not as big as I thought it would be

Small bottle,

My only drawback is the size: the bottle is quite tiny

Love

Pet Friendly52%

Cats love it

My cats love this great item

It makes cats soooo happy

Smell9%+0.13

Our cat loves the smell

Pleasant scent

Light mild fragrance cat loves it

Fun/Entertainment Experience7%+0.21

keeps them happy for a while

Lovingly enjoyed

Makes playtime fun

Value For Money6%−0.15

Great value

Money well spent

Great value

Spray/Flow5%−0.06

The spray is easy to use

My cats love this spray

Great spray

Return

0.3% Return rate 3% Fixable by listing

Functionality-Overall26%▄▄▄▂▇█

Doesn't work

Didn't work much for mine compared to other brands

Didnt work for my cat

Leak-Proof24%▆██▄▄▃

Leaky spray top

Product leaked in the bag

Very disapointed with this purchase the spray top leaked the liquid over my hand

Spray/Flow23%▁▅▄█▃▅

This spray is trash

Had to transfer it to another bottle wouldn't spray at all

no interest in the spray at all

Smell13%█▁▆▅▅▁

Cats can't resist the smell

that her lack of interest was not because the smell had evaporated or whatever

Not much smell

Advertised Vs Actual Product3%█▁▁▁▁▁

FAQ

Common Catnip Spray questions

Answered from the same tracked data.