How competitive is the Catnip Spray niche on Amazon United Kingdom?

7 brands and 36 sellers compete in Catnip Spray on Amazon United Kingdom. The top 5 Catnip Spray products take 85% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Catnip Spray?

Catnip Spray buyers on Amazon United Kingdom complain most about Functionality-Overall, Value For Money, Smell, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Catnip Spray niche?

Catnip Spray sells for £6.66 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.95–£11.44. The average incumbent carries 3,107 reviews — the moat a new listing must climb.

Catnip Spray

prices mostly outside the sweet spot ($2.95–$11.44) — Catnip Spray doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Catnip Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Catnip Spray is a £131K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Catnip Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.7% over the last 90 days and 15.1% of searches end in a purchase.

£131K

revenue / yr

Units sold / yr25K

Search volume / yr-23.7%131K

Conversion rate15.1%

Avg price£6.66

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers7 · 36

Top-5 product click share85%

Open market11%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 8 products

Top Catnip Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mew & Friends Catnip Spray for Cats - Made in UK - 100% Natural Catnip Oil - Sustainably Farmed A Perfect Cat Toy & Cat Treat - Please SHAKE BEFORE USING CATNIP SPRAY

Price: £5.72
Rating: 4.1/5
Reviews: 1,779
Age: 3y ago

TRIXIE Catnip Play Spray increases cats desire to play ideal for toys scratching posts and blankets 175 ml 4238

Price: £4.24
Rating: 4.1/5
Reviews: 3,707
Age: 19y ago

Catit Catnip Spray 90ml

Price: £4.78
Rating: 3.9/5
Reviews: 7,229
Age: 15y ago

Catomwise Extra Large Catnip Spray | 250ml Premium Catnip Spray for Cats | All-Natural Long-Lasting and Safe - Perfect for Toys Scratching Posts and Training Aid

Price: £9.25
Rating: 4.3/5
Reviews: 224
Age: 1y ago

Johnsons Veterinary Products Catnip Spray Transparent

Price: £7.20
Rating: 4.2/5
Reviews: 2,225
Age: 13y ago

Newest

by launch date

The Catnip Queen Extra Strong Catnip & Silvervine Spray for Cat Toys 60ml

Price: £11.44
Rating: 4.4/5
Reviews: 25
Age: 4mo ago

Catomwise Extra Large Catnip Spray | 250ml Premium Catnip Spray for Cats | All-Natural Long-Lasting and Safe - Perfect for Toys Scratching Posts and Training Aid

Price: £9.25
Rating: 4.3/5
Reviews: 224
Age: 1y ago

Mew & Friends Catnip Spray for Cats - Made in UK - 100% Natural Catnip Oil - Sustainably Farmed A Perfect Cat Toy & Cat Treat - Please SHAKE BEFORE USING CATNIP SPRAY

Price: £5.72
Rating: 4.1/5
Reviews: 1,779
Age: 3y ago

Trixie Valerian Spray for Cat 50 ml

Price: £2.95
Rating: 4.0/5
Reviews: 1,441
Age: 11y ago

Johnsons Veterinary Products Catnip Spray Transparent

Price: £7.20
Rating: 4.2/5
Reviews: 2,225
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Mew & Friends36%
TRIXIE26%
Catit11%
Atomwise9%
Johnsons8%
The Catnip Queen6%
Open — no brand owns it (1 brand, 4%)

Catnip Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume131KCVR15.1%Products8Brands7Top 5 Brands89%OOS Rate10.0%Rating4.2★Reviews3,107Avg BSR#132

Peak months: Dec · busiest ÷ quietest = 1.7×

Top Catnip Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

catnip spray70K/yr -20.1%13.9% conv.
cat nip spray29K/yr +6.5%16.6% conv.
cat nip spray for cats18K/yr -66.1%14.2% conv.
catnip spray for cats10K/yr -37.6%13.5% conv.
catnip spray for cats uk3K/yr -28.4%16.8% conv.

What reviews say buyers love and hate about Catnip Spray

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Pet Friendly52%

“Cats love it”

Smell9%

“Our cat loves the smell”

Fun/Entertainment Experience7%

“keeps them happy for a while”

Value For Money6%

“Great value”

Spray/Flow5%

“The spray is easy to use”

What buyers complain about

78% of reviews

Functionality-Overall21%

“Doesn't work”

Value For Money14%

“Firstly im going to say this product is quite expensive with that out of the way”

Smell14%

“Cats can't resist the smell”

Spray/Flow8%

“This spray is trash”

Size-Overall6%

“Not as big as I thought it would be”

Catnip Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

26%

2Leak-Proof

24%

3Spray/Flow

23%

4Smell

13%

5Advertised Vs Actual Product

Common Catnip Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Catnip Spray 42/100 on Amazon United Kingdom — Skip it. The niche generates £131K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -23.7% over the last 90 days.