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Catnip Spray

Fail

Prices span $2.95–$11.44, mostly outside the sweet spot, so Catnip Spray is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£131K/yr131K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
85%top-5 click share · 7 brands · 36 sellers

Flapen Score

Catnip Spray against its category

The dotted line is the Pet Supplies average. Past it, Catnip Spray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Catnip Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Catnip Spray 131K times last year and spent an estimated £131K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
15.1%
Market size, estimated
£131Ka year
Peak month
December1.7× the quietest month
Top search term
catnip spray70K searches a year

02 · Price

A sale here is worth £6.66.

Listings sell for £6.66 on average, from £2.95 to £11.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £6.66 that is £13K to £17K a year per listing.

Average price
£6.66under the $15 to $100 sweet spot
Price range
£2.95–£11.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£17K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #132 within Cats. It carries 3,107 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#132in Cats
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,107per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Catnip Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

36

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

4%

  • Mew & Friends36%
  • TRIXIE26%
  • Catit11%
  • Atomwise9%
  • Johnsons8%
  • The Catnip Queen6%
  • Open — no brand owns it (1 brand, 4%)

Demand

Catnip Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Catnip Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • catnip spray70K/yr
  • cat nip spray29K/yr
  • cat nip spray for cats18K/yr
  • catnip spray for cats10K/yr
  • catnip spray for cats uk3K/yr

Reviews and returns

What reviews say buyers love and hate about Catnip Spray

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Pet Friendly”
21%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Doesn't work”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Catnip Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data